Waterpik® Transforms the Shower Head Category With the PowerPulse The...

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Waterpik® Transforms the Shower Head Category With the PowerPulse Therapeutic Strength Massage Product Line

FORT COLLINS, Colo. , September 29 /Businesswire/ - Now more than ever, Americans are looking for at-home remedies to incorporate into their wellness routines and seeking solutions to help relax, relieve stress and treat common aches and pains. Waterpik^®, the innovator of the first massaging shower head is reinventing the shower category again by channeling water into wellness innovation with the line of patented PowerPulse Therapeutic Strength Massage shower heads designed and engineered in-house.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200929005286/en/

Waterpik PowerPulse Therapeutic Strength Massage (Graphic: Business Wire)

Backed by nine clinical studies, Waterpik^® PowerPulse Therapeutic Strength Massage shower heads are clinically shown to provide therapeutic benefits, such as helping to soothe muscle tension, increase flexibility, and promote restful sleep. The PowerPulse product line is a registered FDA Class I Medical Device.

The line of Waterpik^® PowerPulse Therapeutic Strength Massage shower heads allows you to target specific areas of pain and discomfort; so, whether you are a fitness or sports enthusiast, experiencing the aches and pains of aging or looking for relief from the pain associated with “tech neck,” Waterpik^® shower heads with PowerPulse Therapeutic Strength Massage are designed to improve the lives of those who use it.

“For more than 55 years, wellness innovation has been at the heart of everything we do at Waterpik^®,” said Holly Nyland, Director of Showers Innovation. “It’s no longer just about getting clean in the shower. Our mission is to transform the way consumers approach the shower head category from thinking of it as a plumbing fixture to making it an essential part of their overall wellness routine.”

Waterpik^® is committed to wellness and has enlisted the Water for Wellness Council – a group of health and wellness experts with varying expertise ranging from fitness to physical and massage therapy. Council members include: Rebecca Kordecki, a highly sought-after celebrity fitness trainer, massage therapist and founder of The Breath Zone; John Honerkamp, famed marathon runner and celebrity trainer; and Dr. Karen Litzy, physical therapist and DPT. Through content, education and action, each council member will leverage their health and wellness expertise to communicate the benefits of the Waterpik^® PowerPulse Therapeutic Strength Massage shower heads and demonstrate the role they can play in overall wellness routines.

“As a physical therapist, my job is to help relieve my patients aches and pains, but it’s also important that I provide my clients with complimentary resources and solutions that help improve their overall wellness,” said Dr. Karen Litzy, board-certified physical therapist and Waterpik Water for Wellness^® Council member. “I am so excited to be a part of the Water for Wellness Council as I truly believe in the brand’s mission and the benefits that the Waterpik^® PowerPulse Therapeutic Strength Massage shower heads can provide to my patients and anyone seeking an effective form of relief.”

Waterpik^® PowerPulse Therapeutic Strength Massage shower heads are easy to install with just a simple tightening of the shower head to your pipe with a few turns of a wrench. By easily switching settings with the spray selector, you are able to enjoy a variety of shower experiences and receive the benefits of an invigorating massage, a full body power spray, and more. The line of shower heads is available in-store and online at retailers including Home Depot, Lowes, Walmart, Bed Bath & Beyond, Target, Ace, Menards, Costco and Amazon for less than $50.

For more information on the line of Waterpik^® Therapeutic Strength PowerPulse Massage shower heads and to learn more about the brand’s Water for Wellness platform, please visit www.waterpikwellness.com.

About Water Pik, Inc.

Water Pik, Inc., a wholly-owned subsidiary of Church & Dwight Co., Inc., is a leading developer, manufacturer, and marketer of innovative personal healthcare products sold under the Waterpik^® brand name. Waterpik, best known among dental professionals for providing an easier, more effective way to floss, has developed and introduced many products that are considered the first of their kind including the pulsating shower massage. Waterpik^® shower heads are sold through a variety of channels, including mass-merchandisers, DIY and specialty retailers. Headquartered in Fort Collins, CO, the Company operates facilities in the United States, Canada and the United Kingdom. For more information, visit the Water Pik, Inc. Website at www.waterpik.com.