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Tiller Civic Engagement Survey Finds: When It Comes to Electing a President, Character Still Counts

NEW YORK , October 19 /Businesswire/ - When it comes to electing a president, character clearly still counts.

Americans strongly value a candidate’s truthfulness, respect for the military, having a vision for the country, and treating others with respect, according to the results of the Tiller Civic Engagement Survey, released here today by Tiller, LLC, a leading advocacy marketing consultancy. Those values were consistently expressed across both gender and party lines.

In terms of most character attributes, Democratic candidate for president and former vice president Joseph Biden outpolled the Republican candidate and incumbent President Donald Trump, with roughly the same double-digit lead that many national polls were showing in early October relative to the general election.

The 2020 Tiller Civic Engagement Survey was designed to generate insights into Americans' attitudes and behaviors relative to personal values and social and civic engagement. It was conducted from October 5 to October 7, 2020 by ENGINE Insights among a sample of 1,004 adults 18 years of age and older as part of its online CARAVAN omnibus study, which is conducted three times a week among a demographically representative U.S. sample of adults. Completed interviews are weighted by five variables: age, sex, geographic region, race and education to ensure reliable and accurate representation of the total U.S. population. The margin of error for a sample size of 1,004 adults is +/- 3 percentage points at a 95% confidence level.

The full press release is available here.


STORY TAGS: United States, North America, New York, Survey, Social Media, White House/Federal Government, Marketing, Communications, Philanthropy, Elections/Campaigns, Women, Seniors, Public Policy/Government, Men, Fund Raising, Foundation, Science, Consumer, Research,

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