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Tequila CAZADORES® Launches #HonorThemWell To Demystify Dia de Los Muertos and Show How to Celebrate from Home

Tequila CAZADORES® Launches #HonorThemWell To Demystify Dia de Los Muertos and Show How to Celebrate from Home

Award-winning Chef Aarón Sánchez and Fashion Influencer Lily Martinez Partner with the Brand to Further Underscore the Bold Life-Affirming Mexican Traditions of the Holiday

PR Newswire

CORAL GABLES, Fla., Oct. 29, 2020 /PRNewswire/ -- In anticipation of Dia de Los Muertos or Day of the Dead (November 1-2), Tequila CAZADORES® has launched its #HonorThemWell campaign, which invites you on a journey to explore this multi-layered celebration of bold, life-affirming traditions. Dia de Los Muertos is a timeless Mexican celebration that focuses on connecting with departed loved ones by joyously honoring their legacy in the form of storytelling, food, ritual, and, of course, tequila. Tequila Cazadores is serving up its signature Pomegranate Paloma (see below for the recipe) in honor of the holiday with a dynamic flavor profile that is sure to delight. To further shine a light on the various aspects of the holiday, Tequila Cazadores has partnered with Mexican-American chef Aarón Sánchez and Mexican-American style maven Lily Martínez. Both delve into the Dia de Los Muertos rituals observed within gastronomy, hosting, and style respectively, and show how to best adapt these while celebrating at home from a social distance.

"Dia de Los Muertos is one of the most culturally significant holidays for the Mexican community with food and tequila as an integral part of the celebrations," said chef Aarón Sánchez, a long-time Tequila Cazadores brand partner. "Through cuisine and spirits, we are able to create a completely sensorial experience to reminisce and revive the positive impact those who have passed left on our lives. During these challenging times, it is more important than ever to take a moment and appreciate the amazing legacies we all have and lives we lead."

Drawing inspiration from the Tequila Cazadores Pomegranate Paloma cocktail, chef Aarón Sánchez pairs the signature holiday drink with two of his favorite modern Mexican dishes: the savory Achiote-Marinated Stuffed Baby Chicken and the refreshing Scallop Ceviche with Mango-Aji Amarillo Dressing. The award-winning chef also flexed his culinary muscle by reinterpreting the iconic Pan de Muerto (skull bread) dish by incorporating Tequila Cazadores tequila into the sugar glaze that is then infused with orange zest.

"Perhaps the most exciting element of the holiday apart from getting together with family and toasting our loved ones is my yearly tradition of dressing as a Catrina, which is a skeleton female figure who protects and guides the departed as they visit the world of the living," commented fashion influencer, Lily Martinez. "Each Catrina is so special to me as I draw on Mexican mythology, religion, and tradition to bring my Catrina avatar to life. I'm so excited to partner up with Tequila Cazadores and bring their brand ethos of living boldly into a Catrina form."

Beyond interpreting the Tequila Cazadores' Dia de Los Muertos Catrina, Lily will also lend her expertise to offer up style and hosting tips for the holiday.

To further dive into the holiday and explore all the insight from Chef Aarón and Lily on how to #HonorThemWell, be sure to tune into their Instagram handles (@Chef_AaronSanchez & @LilyLove213)  for how-tos and a fireside chat taking place this November 1st on @TequilaCazadores.

Tequila Cazadores has also partnered with Cocktail Courier, the online cocktail delivery service so that consumers can easily recreate the Pomegranate Paloma from the comfort of their homes. The kit has servings for four or six individuals and comes with all the ingredients and instructions needed to shake or stir professional quality cocktails in the comfort of one's own home.  

Pomegranate Paloma Recipe:

  • 1 ½ oz. Tequila Cazadores® Blanco or Tequila Cazadores® Reposado (pending preference)
  • ½ oz. St Germain®
  • 2 oz. Pomegranate Juice
  • Top with Grapefruit Soda
  • Splash of Lime Juice
  • Pinch of salt
  • Method: Pour ingredients into a Collins glass filled with ice. Garnish with a lime slice.

For more information on Tequila CAZADORES®, visit or follow on @tequilacazadores.

About Tequila CAZADORES®

Tequila CAZADORES® is one of the most popular premium tequilas in Mexico and the United States. Tequila CAZADORES® is made with 100% blue agave grown, harvested, and distilled in the Highlands of Jalisco, Mexico, recognized as the premier agave growing region in the world, resulting in a smoother, more flavorful taste. The Tequila CAZADORES® brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. 

Media Contact:

RockOrange for Tequila CAZADORES®

Telephone: (786) 693-0325


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