Today's Date: January 15, 2021
'New Hampshire School Choice Week' Recognized for Fifth Consecutive Year; Governor Sununu Joins Nation's Leaders in Celebrating   •   Birks Group Presents Its FY2021 Holiday Period Sales Results   •   Tractor Supply Company Appoints Joy Brown to Its Board of Directors   •   The International Peace Honors: How To Watch, Who Are The Honorees, Performers, And Everything Else You Need To Know   •   INVO Bioscience Expands Distribution of INVOcell Into the Pakistan Infertility Market with Galaxy Pharma Ltd.   •   sweetgreen Enters The Crispy Chicken Wars With A Fresh Take   •   Maryland Preps for Celebrations as Governor Hogan Proclaims Jan. 24-Jan. 30 "Maryland School Choice Week"   •   Kendall® Motor Oil Donates Restomod to Fund Research and Treatments for Curing Kids Cancer   •   DreamHost Partners with Lendio to Deliver Customer PPP Assistance   •   Global Fashion and Beauty Founder Rihanna and Renowned Artist Lorna Simpson Collaborate for ESSENCE’s January+February 202   •   Media Arts Teacher Uses Animation to Celebrate the Legacy of Dr. Martin Luther King Jr. with Her Students   •   USAA Awards GreenPath a Grant to Help Bexar County, Texas Residents Improve Financial Wellness   •   Columbia Care Receives Provisional License for Adult Use at its Patriot Care Dispensary in Downtown Boston   •   United Way of R.I. Commits $100 Million to Build Racial Equity and Opportunities for all Rhode Islanders   •   Push To Reopen U.S. Schools Puts Nation's Educators At Risk As They Head Back To The Classroom   •   The Gift of Black Theological Education & Black Church Collaborative kicks off   •   Teva Announces Launch of a Generic Version of NuvaRing® (etonogestrel and ethinyl estradiol) Vaginal Ring in the United Stat   •   THIS MONTH: Alaska Families, Educators Spotlight Importance of K-12 Education Options   •   Pregna Launches CryoPop – a Carbon Dioxide (CO2) Based Innovative Cryotherapy Device to Fight Cervical Cancer   •   Chapter 2 Club Launches to Support and Assist Women During and After Divorce
Bookmark and Share

First Insight: Majority of Consumers Started Holiday Shopping Before Black Friday

PITTSBURGH , November 24 /Businesswire/ - As the holiday season approaches, a recent survey by First Insight, Inc. found that 56 percent of consumers have already begun their holiday shopping. While 48 percent of consumers overall are concerned about shipment delays and items not arriving on time, Millennials in particular (60 percent) were the most concerned compared to Baby Boomers (39 percent), Generation X (49 percent), and Generation Z (46 percent).

Furthermore, with the U.S. continuing to see rising cases of COVID-19 countrywide, 80 percent of consumers said they plan to shop both online and in-store this holiday season, compared to only 20 percent planning to shop only in-store. First Insight also found a 70-percent increase in the number of consumers planning to utilize curbside pickup this holiday season (34 percent) compared to last year (20 percent). The survey of more than 1,000 consumers was fielded on November 10th.

“With consumers worried about shipping delays and their gifts arriving on time this holiday season, retailers have an opportunity to address these concerns by bridging the gap between online and in-store,” said Greg Petro, CEO of First Insight. “By implementing next-gen experience management and delivering a true omnichannel approach, retailers can enable their customers to buy online and pickup in-store and utilize curbside pickup. In anticipation of increased holiday purchasing, they may even want to consider repurposing dark stores as pickup hubs heading into the holidays which guarantees products in-hand while also offering the customer an enhanced product and brand experience. Putting purchases in the hands of consumers quickly and conveniently can be a big differentiator this holiday season, and pull consumers away from Amazon if and when they realize their items may not arrive on-time.”

For a deeper look at the data, download First Insight’s infographic here. Additional findings include:

  • Consumers are more likely to buy apparel and footwear this holiday season. A quarter of respondents said they do not plan to buy luxury, followed by beauty (19 percent), home improvement (18 percent) and home décor (15 percent) this holiday season. In contrast, only 7 percent said they are not planning to purchase apparel this holiday season, with 11 percent saying the same for footwear.
  • Consumers report feeling comfortable shopping in most store formats; less so in shopping malls. Twenty-seven percent of respondents said they feel unsafe or very unsafe when shopping in malls compared to 10 percent for grocery stores, 14 percent for drug stores and big box retailers, 15 percent for local small businesses, and 16 percent for department stores and warehouse clubs.


The new findings were revealed as part of First Insight’s ongoing series of consumer sentiment studies entitled, “The Impact of Coronavirus on Consumer Purchase Decisions and Behaviors.” Now publishing the eighth study in the series, the company has been tracking consumer data since February 28, 2020, fielding additional studies on March 17, April 3, April 20, April 30, July 10, September 4, and November 10, 2020. The findings are based on the results of U.S. consumer studies of targeted samples of more than 500 or 1,000 respondents each per survey, balanced by gender, geography and generation. Studies are completed using proprietary sample sources among panels who participate in online surveys. Further details on the findings are available upon request.

About First Insight, Inc.

First Insight is one of the world’s leading Experience Management (XM) platforms that empowers companies to significantly incorporate the Voice of the Customer into the design, pricing, planning and marketing of products and service offerings. Through the use of online consumer engagement tools, the First Insight platform gathers real-time consumer data and applies predictive analytic models to create actionable insights to power decisions which drive measurable value. Customers include some of the world's leading vertically integrated brands, sporting goods companies, department stores, consumer products companies, mass merchant retailers and wholesalers. For further information, please visit

STORY TAGS: Survey, Data Management, Luxury, Women, Seniors, Technology, Men, Other Retail, Family, Specialty, Consumer, Fashion, Retail, Teens, Children, Marketing, Communications, Other Technology, Catalog, Software, Supply Chain Management, Online Retail, Pennsylvania, United States, North America,


White House Live Stream
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Sounds Make the News ®
Atlanta - WAOK-Urban
Berkley / San Francisco - KPFA-Progressive
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
Washington - WOL-Urban

Listen to United Natiosns News