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Victor George Vodka, "VG" Launches Nationwide With Purpose Alongside Equity Partner, Flo Rida

Victor George Vodka, "VG" Launches Nationwide With Purpose Alongside Equity Partner, Flo Rida

First Black-Owned Vodka to secure Nationwide distribution during Covid-19 pandemic

PR Newswire

FORT LAUDERDALE, Fla., Dec. 4, 2020 /PRNewswire/ -- Today, black-owned Victor George Vodka "VG", announced a partnership with several major retailers including Hy Vee, Total Wine, Trader Joes and Binnys Beverage Depot, making VG Vodka the first black-owned, ultra-premium vodka to be distributed nationwide. Based in South Florida, VG is also distributed throughout the South East including Florida, Georgia, New York, New Jersey, Ohio, Illinois, Tennessee and more than ten additional states, with new distributors and major retailers continuing to introduce VG this Spring.   

"We are extremely excited about our recent growth and the addition of new distribution and retail partners," said Victor G Harvey, CEO and Founder of VG Vodka. "This has given us the opportunity to expand our brand nationwide during a time when everyone can use a little hope."

VG Vodka partner and multi-platinum recording artist Flo Rida (Tramar Dillard), was brought on earlier in 2020 as an equity partner to help create awareness to the brand and grow distribution both nationally and internationally. In addition, his future plans with the company include creating additional VG spirit lines to be announced next year.

"I'm super excited for this next chapter of VG Vodka. Being a black-owned producer and distributor of spirits in the United States is a game changer for celebrities and artists," said Flo Rida. "I'm honored to be the face and ambassador of this smooth vodka but more importantly, an equity owner in the brand."

In 2021, the duo plans to build a 13,000 square foot facility housing a 4500 square foot distillery on historic Sistrunk Boulevard in Fort Lauderdale along with a cigar bar, wine bar, lounge, and restaurant.  

To further enhance their brand globally, 30-year entertainment veteran Erik Hicks was brought on as the company's Executive Vice-President of Entertainment and Celebrity Relations. Erik's experience in developing brand strategies, marketing, artist management, business development and consulting will complement VG's growth plan moving forward.

**A limited quantity of sample bottles are available for media upon request and are only available on a first come basis. Flo Rida and Victor Harvey are available for skype or zoom interviews upon request.**

For more on VG Vodka, please visit


VG was introduced in 2019 and quickly became one of South Florida's most requested and popular vodka brands offered by more than 150 accounts. After a star-studded VG Superbowl Party in February 2020 on Miami Beach hosted by NFL star Devin Bush, VG like every other company and product came to an abrupt halt amidst COVID 19 and the uncertainties it brought.

Victor George Spirits is a nationally certified Minority Business Enterprise and the only in the United States to utilize a patented process to remove harsh radicals thus delivering a smooth refined spirit resulting in fewer hangovers and headaches. We believe in supporting our community and will continue our goal of assisting local non-profits providing scholarships to young adults interested in Entrepreneurship. We take pride in our commitment to offer consumers high-quality products available nationwide for an MSRP of $19.99 to $28.99. 

Follow @vgVodka on Instagram, Twitter and Facebook and join the conversation using #VGVodka. Visit for more information, product availability and to learn more about upcoming events and philanthropic initiatives.


Victor George Vodka ®. Made in the United States.  40% ALC./VOL. 80 Proof. © 2020 BOTTLED BY VICTOR GEORGE SPIRITS LLC.


Jen Beaver 317.496.7898

Ilona Wolpin  954.298.8784

Samples and Interviews Available


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SOURCE Victor George Spirits

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