Today's Date: February 24, 2021
The Alzheimer's Drug Discovery Foundation Appoints Karen Harris, Chief Financial Officer, and Dr. Mark Forman, Senior Director o   •   ViacomCBS Unveils Comprehensive Streaming Strategy and Expansive Slate of Originals Headed to Paramount+   •   Brookdale Announces Fourth Quarter and Full Year 2020 Results   •   Susan G. Komen® Urges Women to Continue to Get Mammograms   •   BioLife Plasma Services Announces Expansion of Plasma Donation Centers Into California   •   Revolve Group Announces Fourth Quarter and Full Year 2020 Financial Results   •   NOVA Recognized Nationally as Premier 2021-2022 Military Friendly® School   •   Grunt Style Officially Licensed to Sell Air Force and Space Force Apparel   •   Brookdale Enters into Definitive Agreement to Sell a Majority Stake in its Home Health, Hospice and Outpatient Therapy business   •   Martin Luther King, Jr.’s Only Grandchild Joins Impact Podcast for Special Black History Month Episode   •   The Change Company Welcomes Chris Gardner to its Board   •   Canada and Délı̨nę Got'ı̨nę Government sign historic Governance Agreement in support of th   •   Wells Fargo Donates $500,000 for Winter Storm Relief in Texas   •   Bank of America Provides $1.1 Million to Support Texans and Communities Impacted by Winter Storm   •   Positive Data from FIREFISH Study of Evrysdi™ (risdiplam) in Infants with Type 1 Spinal Muscular Atrophy Published in The   •   Opus Interactive Kicks Off 25th Year Expanding Territory, Support, and Automation   •   MemorialCare Saddleback Medical Center Earns Elite Honor for Maternity Care   •   Toyota Pledges $1 Million To Support Texans Impacted By Historic Winter Storm   •   CHS Board announces Retirement of CEO Joseph M. Catania   •   Healthcare is failing its own diversity test, Leverage Network finds
Bookmark and Share

Comcast RISE Awards 166 Black-Owned, Small Businesses in Greater Philadelphia with Marketing and Technology Resources and Makeov

Comcast RISE Awards 166 Black-Owned, Small Businesses in Greater Philadelphia with Marketing and Technology Resources and Makeovers

Multi-year Program Opens Eligibility to Small Businesses Owned by Black, Indigenous and People of Color

PR Newswire

PHILADELPHIA, Jan. 18, 2021 /PRNewswire/ -- Comcast Corporation (NASDAQ: CMCSA) has announced the first round of Comcast RISE award recipients. More than 700 Black-owned businesses will receive consulting, media, and creative production services from Effectv, the advertising sales division of Comcast Cable, or technology upgrades from Comcast Business, based on the specific needs. This includes 166 Black-owned small businesses in Greater Philadelphia, from restaurants and salons to professional services and retail shops. In addition, 3,300 small businesses have already signed up to receive the Comcast RISE monthly newsletter, which will offer free marketing insights and resources.

The first phase of Comcast RISE, which stands for "Representation, Investment, Strength and Empowerment," focused on U.S. Black-owned, small businesses, those hit hardest by the pandemic according to a recent study from the National Bureau of Economic Research. The next phase has opened up eligibility so that Black, Indigenous, and People of Color (BIPOC)-owned, small businesses can all apply.

"The fitness and wellness industry has been among the most impacted by the pandemic and resulting stay-at-home orders. At the onset of the pandemic, I was applying for grants and looking for any kind of funding help to survive. And then I heard about Comcast RISE. Receiving this grant has been a godsend," said Osayi Osunde, Owner and Co-founder of Philadelphia-based Fit Academy. "It's been reassuring that people see the impact we're trying to make from a health and wellness perspective, especially at a time when it's critical to keep people healthy, both mentally and physically. We are grateful for the support the program has provided and how it's allowed us to continue serving our community during this time."

"At a time when so many small businesses across the state are struggling, it is humbling to be a part of an organization that is helping to give back to those most affected by the pandemic," said Michael Louden, regional vice president for Comcast Business. "It's been powerful to connect with the selected business owners and hear their stories. They have so much perseverance and resilience as they continue to grow their businesses and look for opportunities to make an impact on their local communities. I'm looking forward to continuing the program's momentum and being able to offer further support to the BIPOC community."

Comcast RISE brings together two of the company's brands —Comcast Business and Effectv, both with expertise in the small business space — to empower business owners with the expertise and resources needed to navigate the economic effects of the pandemic. Comcast RISE consists of the following main components:

  • A media and technology resources program: This pillar combines Effectv's renowned media platform and marketing expertise, its award-winning creative agency, Mnemonic, and state-of-the-art technical support from Comcast Business to help small businesses foster and elevate growth. Recipients will receive help with their marketing, media campaigns and creation of 30-second commercials, as well as equipment and technology upgrades, including:
    • Consulting: Advertising and marketing consultations with local Effectv marketing, research and creative teams to gain insights on how to grow your business.
    • Media: A linear TV media campaign to run over a 90-day period.
    • Creative Production: Turnkey :30 TV commercial production for their businesses.
    • Technology Makeovers: Computer equipment and Internet, Voice and Cybersecurity services for up to a 12-month period. (Taxes and other fees may still apply for tech makeover services.)
  • Business resources to help with curated content: Comcast has launched the Comcast RISE destination complete with aggregated small business news, tips, insights and more on the X1 platform. The destination is designed to help businesses grow by empowering them through education, inspiration and entertainment. Just say "Comcast RISE" into the X1 voice remote.
  • Grants: In early 2021, Comcast will be awarding grants of up to $10,000 each for U.S.-based small and diverse businesses that have been in operations for three to five years.

Comcast RISE is part of a larger $100 million Diversity, Equity and Inclusion initiative that Comcast launched this summer. In June, Comcast NBCUniversal announced the development of a comprehensive, multiyear plan to allocate $75 million in cash and $25 million in media over the next three years to fight injustice and inequality against any race, ethnicity, gender identity, sexual orientation or ability. 

Visit www.ComcastRISE.com to apply, for more information and the latest updates.

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company with three primary businesses: Comcast Cable, NBCUniversal, and Sky. Comcast Cable is one of the United States' largest high-speed internet, video, and phone providers to residential customers under the Xfinity brand, and also provides these services to businesses. It also provides wireless and security and automation services to residential customers under the Xfinity brand. NBCUniversal is global and operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures, and Universal Parks and Resorts. Sky is one of Europe's leading media and entertainment companies, connecting customers to a broad range of video content through its pay television services. It also provides communications services, including residential high-speed internet, phone, and wireless services. Sky operates the Sky News broadcast network and sports and entertainment networks, produces original content, and has exclusive content rights. Visit www.comcastcorporation.com for more information.

About Comcast Business

About Comcast Business Comcast Business offers Ethernet, Internet, Wi-Fi, Voice, TV and Managed Enterprise Solutions to help organizations of all sizes transform their business. Powered by an advanced network, and backed by 24/7 customer support, Comcast Business is one of the largest contributors to the growth of Comcast Cable. Comcast Business is the nation's largest cable provider to small and mid-size businesses and has emerged as a force in the Enterprise market; recognized over the last two years by leading industry associations as one of the fastest growing providers of Ethernet services. For more information, call 866- 429-3085. Follow on Twitter @ComcastBusiness and on other social media networks at http://business.comcast.com/social.

About Effectv

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. For more information, visit www.effectv.com.

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/comcast-rise-awards-166-black-owned-small-businesses-in-greater-philadelphia-with-marketing-and-technology-resources-and-makeovers-301209711.html

SOURCE Comcast



Back to top
| Back to home page
Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News