Today's Date: March 6, 2021
Reliant Joins Forces With Rebuilding Together to Help Houstonians Recovering From Winter Storm Damage   •   Fisheries and Oceans Canada and Canadian Coast Guard Confirm New Regions' Boundaries to Improve Services to the Arctic   •   Affect Study Reveals the Significant Impact of COVID-19 on Women in the Workplace   •   Kia Telluride Wins 2021 Kelley Blue Book Best Resale Value Award   •   Boot Barn Holdings, Inc. Announces Participation in the UBS Global Consumer and Retail Virtual Conference   •   Statement on Visit of Pope Francis to Iraq   •   Governor Ron Desantis Visits On Top Of The World Communities   •   Norwegian Cruise Line Commemorates International Women's Day With Month-Long Empowerment Program   •   Celebrity Cruises' History-Making All-Female Bridge And Leadership Team Reunite   •   International Women’s Day: ARM & HAMMER™ Laundry Detergent Proudly Sponsors Dress for Success’ Your Hour,   •   Lafarge Canada Once Again Recognized as One of Canada’s Best Diversity Employers   •   Appleseed's Celebrates 75th Anniversary   •   Government of Canada COVID-19 Update for Indigenous Peoples and communities   •   Bigo Live, ANTRA and The Equality Project celebrate Mardi Gras and inclusion of LGBTQIA+ communities in Australia   •   BlogHer to celebrate International Women's Day with Priyanka Chopra Jonas, Debra Messing, Ai-jen Poo, and other changemakers ded   •   Analytics Insight Names 'The 10 Most Impactful Women in Technology’ in March 2021   •   Customers Bank Backs SBA’s Stronger Support for Sole Proprietors, Independent Contractors, Self-Employed Individuals, as w   •   New York Women in Communications Launches #WOMENHEARD   •   Recording Academy® Partners With Berklee College of Music and Arizona State University to Conduct Study on Women's Represent   •   El Camino Health Nationally Recognized as a Best Maternity Care Hospital by Newsweek
Bookmark and Share

ddm marketing + communications Publishes Whitepaper On Integrating Media And Content Strategies

ddm marketing + communications Publishes Whitepaper On Integrating Media And Content Strategies

Full-service marketing firm continues to provide thought leadership expertise to B2B and B2C clients across the country

PR Newswire

GRAND RAPIDS, Mich., Jan. 23, 2021 /PRNewswire/ -- For advertisers, content marketing and media placement are becoming increasingly intertwined.

Every year, marketers are reporting an increased spend on content marketing. However, this content is ineffective if an audience does not know it exists. To increase the impact of marketing efforts, it is vital that coordination exists between all paid, earned, and owned communication channels.

ddm marketing + communications has recently produced a new, informative whitepaper on the importance of integrating media and content strategy.

This marketing resource provides expert industry insight on paid advertising efforts, the importance of finding a relevant story, effective methods of content distribution, and advice on measuring success.

"When it comes to successful marketing, content is — and always will be — king. To be successful, content must be valuable and specifically targeted to an identified audience through proper distribution channels. When it comes to media plans and content marketing, the two are a perfect match. Our latest industry whitepaper provides an overview on the vital need to integrate media and content strategies," said Troy Boehm, digital marketing manager at ddm.

The whitepaper is available free of charge to all members of the B2B and B2C business community. Please visit teamddm.com for more valuable information and resources or directly download this marketing resource.

About ddm marketing & communications

Founded in 1990, ddm provides a full-service array of communication, marketing, and technology services to businesses in highly complex and highly regulated industries. Headquartered in Grand Rapids, Michigan, ddm serves a diverse national and international client base, ranging from healthcare and financial services, to medical device and global manufacturing. With 45 team members located in West Michigan and Chicago, ddm is organized through the EOS Entrepreneurial Operating System and prides itself on an untiring commitment to serving clients tenaciously. For more information, please visit teamddm.com

Contact Information:

John Gonda 616.309.4888

johng@teamddm.com

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/ddm-marketing--communications-publishes-whitepaper-on-integrating-media-and-content-strategies-301213537.html

SOURCE ddm marketing + communications



Back to top
| Back to home page
Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
Breaking News
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News