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A Historic Number of Black Women Own Small Businesses in the US, Finds Annual Small Business Trends Report Released by Guidant F

A Historic Number of Black Women Own Small Businesses in the US, Finds Annual Small Business Trends Report Released by Guidant Financial

The annual Small Business Trends survey conducted by the Small Business Trends Alliance, recently released the reports findings on Black entrepreneurs including the fact that women make up 46% of Black entrepreneurs.

PR Newswire

BELLEVUE, Wash., Feb. 25, 2021 /PRNewswire-PRWeb/ -- Women make up 46% of Black entrepreneurs, according to findings from the latest Small Business Trends report released by Guidant Financial.

The report's findings are based on the annual Small Business Trends survey conducted by the Small Business Trends Alliance (SBTA); a group of companies dedicated to supporting small business with data insights. The SBTA teamed up to conduct a joint survey of over 2,400 current and aspiring small business owners across the nation.

"Despite the challenges of the COVID pandemic and continued inequality, the resilience of Black small businesses owners is clearly demonstrated in our survey results," said David Nilssen, Guidant's CEO. "A majority of the respondents cited they were looking to grow their business, showing their determination to successfully emerge from the pandemic, which has deeply affected the Black small business community."

More Small Business Trends report findings:

  • Women make up 46% of Black entrepreneurs, one of the highest percentages of female small business owners of any segment.
  • The plurality (33%) of surveyed Black small business owners had Bachelor's degrees. The next most common level of education was Master's degrees, at 26%.
  • 36% of Black entrepreneurs opened their business because they were ready to become their own boss. 24% wanted to pursue their passion, 17% were inspired with a new business idea, and 17% were dissatisfied with corporate America.
  • The plurality (42%) of Black entrepreneurs are very happy as small business owners.
  • 43% of Black small business owners used cash alone or with another funding option to start their small business.
  • 59% of Black small businesses required $50,000 or less to start up.
  • 54% of surveyed Black-owned small businesses were profitable.
  • 38% of Black small business owners said a lack of capital/cash flow was one of their biggest struggles in the last 12 months.
  • 55% of Black small business owners want to grow their business as opposed to sustaining, opening a new location, or selling.
  • 24% of surveyed small businesses lost revenue due to COVID-19. 12% temporarily closed.
  • 53% of Black-owned small businesses did not receive financial aid via the Paycheck Protection Program (PPP) or Economic Injury Disaster Loan (EIDL).
  • 41% of Black small business owners strongly disliked the US government's response to COVID-19.
  • On average, Black small business owners are neutral in their level of confidence about small business in the political climate.
  • 41% of surveyed Black small business owners said they didn't belong to or feel represented by any US political party. 40% said Democrat, while 13% said Republican.

Accompanying infographic and report can be found HERE


The Small Business Trends Alliance, an organization comprised of Deluxe, Guidant Financial, MyCorporation, Flippa, FRANdata, and AP Intego, conducted a joint email survey from December 1, 2020 to December 18, 2020 of more than 2,400 current and aspiring small business owners nationwide.

About Guidant Financial

Guidant Financial helps business owners secure financing to start, buy, or grow a business. An industry leader in business and franchise financing, Guidant works with new and existing entrepreneurs to identify, evaluate, and deploy customized financing solutions. Their services include, but are not limited to, 401(k) business funding, SBA loans, unsecured credit, and portfolio loans. In total, Guidant has helped over 20,000 entrepreneurs in all 50 states to invest more than $4 billion in funds to start small businesses, resulting in more than 85,000 U.S. jobs created. Visit Guidant at

About the Small Business Trends Alliance (SBTA)

Founded in 2019, the Small Business Trends Alliance (SBTA) is a group dedicated to supporting small businesses with data trends and insights. These data-backed insights are intended to help small business owners confidently make key decisions, and to bring transparency to small business for prospective entrepreneurs to learn more about their options. The 2020 SBTA includes Guidant Financial, Deluxe, Flippa, MyCorporation, FRANdata, and AP Intego.

Media Contact

Stacia Kirby, Guidant Financial, 206-478-5841,


SOURCE Guidant Financial

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