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FOREO Takes Your Hour, Her Power® Pledge With Dress for Success® To Celebrate International Women's Day

FOREO Takes Your Hour, Her Power® Pledge With Dress for Success® To Celebrate International Women's Day

The Swedish Beauty-Tech Brand Also Launches an Exclusive Contest Dedicated to Sharing Stories of Inspiring Women March 1-8

PR Newswire

LAS VEGAS, March 1, 2021 /PRNewswire/ -- Today, leading beauty-tech company FOREO has taken the Your Hour, Her Power pledge in partnership with Dress for Success in celebration of Women's History Month and International Women's Day. Additionally, the brand has launched an exclusive giveaway dedicated to sharing the stories of inspiring women everywhere.

FOREO's core belief is that confidence drives change, and its mission is to celebrate the women who inspire us, who empower us, and those who continue to change the world for the better through their strength, courage, intelligence and kindness.

"This past year has been a challenging one for women who have been disproportionately affected by the COVID-19 pandemic. It is our responsibility to champion the women who work tirelessly to make a change and positively impact our communities and provide support during these unprecedented times," said Beki Hoxha, Chief Business Development Officer of FOREO North America. "We are thrilled to pledge our allegiance with Dress for Success' Your Hour, Her Power initiative."

The Your Hour, Her Power campaign was developed by Dress for Success to support the nearly 70% of women whose jobs have been affected by the COVID-19 pandemic. The campaign calls for individuals to donate one hour from their paycheck in order to provide impacted women access to services, programs and tools that help them achieve economic advancement. FOREO employees will not only take this pledge, but the company will also match the total amount of money raised by employees for an additional donation.

FOREO is also inviting customers from eligible countries to nominate an empowering female figure in their life. From mentors, to educators, to the women whose small acts of kindness have made a significant impact, FOREO wants to hear how women have encouraged each other and share those stories to inspire others to take an active role in their communities and offer support.

Each woman nominated will be entered to win an exclusive bundle featuring the UFO Mini and Make My Day and Call it a Night power-activated face masks, where 1,000 winners will be selected. All other participants and those who submit a winning nomination will receive a promo code to purchase the bundle at a special price. Select stories will be shared on FOREO's social media accounts.

To participate, fans can fill out the form on sharing an inspirational story about the nominee and how she has made an impact. The participant will then upload the entry post along with a photo of the nominee on Instagram or Facebook, tagging the official FOREO account and including the hashtag #Choose2Inspire. The contest begins today, March 1 and will end on March 8.


Swedish beauty-tech brand, FOREO, offers a new standard of beauty and wellbeing solutions, from the award-winning facial cleansing brushes in its LUNA line, inventing a whole new way to mask courtesy of UFO, to reinventing the toothbrush with ISSA. This approach is bold: the brand doesn't just improve existing designs - FOREO Sweden tears them down and restarts from the ground up - ensuring the best solutions are not reserved for the wealthy few. FOREO promotes self-confidence: when you feel good, you look good - mission complete!

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