Today's Date: April 12, 2021
CPSC and Maxtrade Warn Consumers to Stop Using Maxtrade Coolster Youth ATVs Due to Crash Hazard and Violation of Mandatory Safet   •   United States Mint Announces First Two Honorees in American Women Quarters Program   •   Expensify Releases First Season of New Podcast: Live Rich, Have Fun, Save the World   •   Reprise Commerce Lands DeMert Brands as Its First Direct US Client   •   Introducing Vencapital's 5th Class of Minority & Female VC Fellows   •   Ancestry® Launches New Impact Program to Foster More Connected, Resilient Communities   •   Statement by the Prime Minister on Ramadan   •   Varian Wins Best After-Sales Service Award for Radiotherapy Products in China for Fourth Consecutive Year   •   The Children's Heart Foundation's Board of Directors Names Gail Roddie-Hamlin as President and CEO   •   HEINZ Partners With The LEE Initiative to Help Preserve Black-Owned Restaurants’ Cultural Legacy   •   Meet Mini Bloom, A Clean Baby Care Brand Rooted In Nature And Backed By Science   •   University of Phoenix Hosting Educational Equity Webinar “Healing Racism Beyond the Dialogue: What is Racism?”   •   One Year Into the Pandemic, Groupon Study Shows People Are Ready for JODO (Joy of Doing the Ordinary)   •   CarMax and Dunkin’ are “Doin’ Donuts” for New 24-Hour Test Drive Experience   •   Major League Baseball and SiriusXM Expand Agreement; Games Now Available to SiriusXM's Streaming-Only Subscribers   •   Khoros Appoints April Downing as Chief Financial Officer and Sejal Amin as Chief Technology Officer   •   Corporate Reputations Improve During a Year of Crises according to The RepTrak Company   •   Statement by Minister Chagger on Ramadan   •   California State Parks and Hipcamp Announce First of Its Kind Open Data Integration   •   Greenberg Traurig's Natasha Wilson to Speak at Driving Diversity in Law & Leadership Virtual Summit
Bookmark and Share

IPG Mediabrands Unveils Industry-First Equity Upfront™ to Raise Visibility and Receptivity of Black-Owned Media Businesses

NEW YORK , March 02 /Businesswire/ - IPG Mediabrands today announced it is introducing a first-of-its-kind Equity Upfront™, an annual weeklong event during the week of March 15th, to raise visibility and receptivity of Black-owned and targeted media businesses. Led by Mediabrands entity MAGNA, the leading global media investment and intelligence company, the Equity Upfront™ will highlight entities across all media (i.e., linear, video/streaming, digital, radio and print). Among the confirmed media partners are Allen Media Group/Entertainment Studios, BET Network, Essence Communications and Urban One. Confirmed Mediabrands clients participating include American Express, BMW, CVS Health/Aetna, Johnson & Johnson, to name a few.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210302006030/en/

“As we reviewed our media partnerships at Mediabrands, we saw the need to be more inclusive in our media investment strategies with Black audiences,” said Daryl Lee, Mediabrands Global CEO. “The Equity Upfront™ is an opportunity to enact real change by increasing investment in often underrepresented media businesses that reflect the significant influence of Black consumers and trendsetters in the economy.”

MAGNA and Mediabrands used an equity and equality strategic investment (EESI) approach designed to measure and increase sustained investment and support of Black-owned and targeted media businesses.

“Our mission with the Equity Upfront™ is to move beyond intent and into actionable steps with minority and Black media partnerships,” said Dani Benowitz, President, U.S., MAGNA. “The minority consumer’s consumption patterns are influential across all media and we must take accountable steps forward to address the inequities in how we invest. I have no doubt this critical initiative will urge other industry partners to see where there are gaps in their media approach and how they’re contributing to BIPOC media partner oversight.”

“I am thrilled to be a part of an effort that is increasing sustained investment and support of Black-owned and targeted media businesses,” said Joy Profet, EVP, Head of Growth & Operations, MAGNA. “I have a passion for creating opportunity for audiences of color growing in influence, and I look forward to partnering with our media partners to help level the playing field for clients to access their audiences.”

While the inaugural 2021 Equity Upfront™ will focus on partnerships with Black-owned and targeted media businesses, Mediabrands will expand partnership efforts with other multicultural platforms including but not limited to the Latinx, Asian and LGBTQIA+ audiences.

ABOUT MEDIABRANDS:

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative, and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands’ clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries, representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com and be sure to follow us on LinkedIn, Twitter or Instagram.

ABOUT MAGNA:

MAGNA is the leading global media investment and intelligence company. Our trusted insights, proprietary trials offerings, industry-leading negotiation and unparalleled consultative solutions deliver actionable marketplace advantage for our clients and subscribers.

We are a team of experts driven by results, integrity and inquisitiveness. We operate across five key competencies, supporting clients and cross-functional teams through partnership, education, accountability, connectivity and enablement, also known as “PEACE.” For more information, please visit our website: https://magnaglobal.com/ and follow us on LinkedIn and Twitter.


STORY TAGS: Photo/Multimedia, Family, Technology, Consumer, Teens, Parenting, Publishing, Public Relations/Investor Relations, Marketing, Entertainment, Advertising, Communications, Social Media, Search Engine Optimization, General Entertainment, Search Engine Marketing, Blogging, Other Consumer, Women, Seniors, Men, Internet, Gay & Lesbian, Contract/Agreement, Product/Service, Event, New York, United States, North America,

Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News