Today's Date: April 12, 2021
The Children's Heart Foundation's Board of Directors Names Gail Roddie-Hamlin as President and CEO   •   Ancestry® Launches New Impact Program to Foster More Connected, Resilient Communities   •   Major League Baseball and SiriusXM Expand Agreement; Games Now Available to SiriusXM's Streaming-Only Subscribers   •   Corporate Reputations Improve During a Year of Crises according to The RepTrak Company   •   United States Mint Announces First Two Honorees in American Women Quarters Program   •   CPSC and Maxtrade Warn Consumers to Stop Using Maxtrade Coolster Youth ATVs Due to Crash Hazard and Violation of Mandatory Safet   •   Meet Mini Bloom, A Clean Baby Care Brand Rooted In Nature And Backed By Science   •   California State Parks and Hipcamp Announce First of Its Kind Open Data Integration   •   Statement by Minister Chagger on Ramadan   •   University of Phoenix Hosting Educational Equity Webinar “Healing Racism Beyond the Dialogue: What is Racism?”   •   Khoros Appoints April Downing as Chief Financial Officer and Sejal Amin as Chief Technology Officer   •   Statement by the Prime Minister on Ramadan   •   HEINZ Partners With The LEE Initiative to Help Preserve Black-Owned Restaurants’ Cultural Legacy   •   Reprise Commerce Lands DeMert Brands as Its First Direct US Client   •   CarMax and Dunkin’ are “Doin’ Donuts” for New 24-Hour Test Drive Experience   •   Introducing Vencapital's 5th Class of Minority & Female VC Fellows   •   One Year Into the Pandemic, Groupon Study Shows People Are Ready for JODO (Joy of Doing the Ordinary)   •   Greenberg Traurig's Natasha Wilson to Speak at Driving Diversity in Law & Leadership Virtual Summit   •   Expensify Releases First Season of New Podcast: Live Rich, Have Fun, Save the World   •   Varian Wins Best After-Sales Service Award for Radiotherapy Products in China for Fourth Consecutive Year
Bookmark and Share

LifeNet Health launches "One Hero campaign" to increase organ donation and transplantation in African American and Black communi

LifeNet Health launches "One Hero campaign" to increase organ donation and transplantation in African American and Black communities

There is a critical need for African American and Black organ and tissue donors in Virginia

PR Newswire

VIRGINIA BEACH, Va., March 3, 2021 /PRNewswire/ -- LifeNet Health, Virginia's federally designated Organ Procurement Organization (OPO), is launching a campaign focused on building support for organ and tissue donation among Black Virginians in the Richmond area with plans to expand the focus across the Commonwealth. The One Hero campaign will share information about the critical need for Black organ and tissue donors and will address misconceptions around donation that have kept registration rates low in these communities.

Almost half of the patients on the list in Virginia are Black and Black patients make up nearly one-third of the approximately 108,000 adults and children on the national organ transplant waiting list. On average, at least three Virginians die each week in the state because a life-saving organ is not available in time. Increasing minority donation leads to saving the lives of Black patients who are in desperate need of a transplant. Registering as a donor is the best way to give the gift of life to a patient in need.

"There is a vital need for an increase in organ donation registration in diverse communities, especially the African American and Black communities," said LifeNet Health Vice President and OPO Executive Director Todd Hubler. "We know that certain blood types are more prevalent in minority populations and since matching blood type is usually necessary for transplantation, it is crucial to have diversity among organ donors that reflects the needs of the waitlist in our communities."

In 2020, LifeNet Health facilitated a record 616 organ transplants in Virginia thanks to the generosity of 237 selfless donors and their families — 58 of these donors were African American or Black. There is still a great need for more people of diverse backgrounds to register as organ and tissue donors.

The One Hero campaign website — — highlights important facts and shares the stories of those whose lives have been affected by donation. It also includes the One Hero podcast, featuring donation-related topics and guests who will share their own stories — including experts in the field of donation healthcare, living donors, transplant recipients and others who have been impacted by donation.

"We are committed to participating in important conversations around donation within the Black and African American communities so that more people receive a second chance at life," said LifeNet Health President and CEO Rony Thomas. "Our goal is to build trust among communities of color and to work alongside leaders to provide information that will help people say 'yes' to the gift of donation."

One donor can save nine people with organ donation and give hope to more than 150 people through tissue donation. More registered donors are needed. Sign up as a donor at the Department of Motor Vehicles, or go to to learn more and register.

About LifeNet Health

LifeNet Health helps save lives, restore health, and give hope to thousands each year. It is the world's most trusted provider of transplant solutions — from organ procurement to bio-implants and cellular therapies — and a leader in regenerative medicine, while always honoring the donors and healthcare professionals who enable healing. For more information about LifeNet Health, go to                   

Cision View original content to download multimedia:

SOURCE LifeNet Health

Back to top
| Back to home page

White House Live Stream
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Sounds Make the News ®
Atlanta - WAOK-Urban
Berkley / San Francisco - KPFA-Progressive
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
Washington - WOL-Urban

Listen to United Natiosns News