Today's Date: April 17, 2021
Health Foundation of South Florida, Miami-Dade and Broward counties partner to launch locally produced, multi-media COVID vaccin   •   Franklin Covey Co. Named to 2021 Training Industry Top 20 Training Companies List For 10th Time For Best-in-Class Leadership Sol   •   Boutique Air Announces New Las Vegas-Merced Route   •   Half of Kids with Inflammatory Syndrome After COVID-19 Have Neurologic Symptoms   •   Global COVID-19 Vaccine Inequalities Are Scandalous, Says AHF   •   Wildflower Strengthens Commitment to Black Maternal Health with New Tools, Resources for Black Mothers   •   Make Reading Part of Your Mother's Day Celebration   •   Reynolds Consumer Products Inc. to Report First Quarter 2021 Financial Results on May 5, 2021   •   Cymbiotika Launches Mother’s Day Bundle   •     STI Awareness Month: Rachel Zar, Relationship and Sex Therapist on Staying Safe Between the Sheets   •   Government of Canada COVID-19 Update for Indigenous Peoples and communities   •   New Invention Stops Costly Snags with Face Mask Strings   •   Wrangler® Unveils Global Sustainability Platform: WeCare Wrangler™   •   /C O R R E C T I O N -- SWAIA/Santa Fe Indian Market/   •   CUPE Lays Out Priorities for Budget 2021   •   One Voice Children's Choir Uses Their Voices to Raise Awareness of Their Nonprofit with "Little Voice"   •   Biden administration forces taxpayers to fund the trafficking of aborted baby body parts, says Family Research Council   •   Citizens for a Pro-Business Delaware Joins Pastor Hackett's Protest for Diversity on Chancery Court   •   USA Fashion to Manufacture a Collection of Solid Basic Apparel as a Core Offering of its USA Fashion Women’s Clothing Bran   •   Labcorp to Webcast Its Annual Meeting of Shareholders
Bookmark and Share

MediaCom Senior Hires to Fuel Transformation and Growth in the US

MediaCom Senior Hires to Fuel Transformation and Growth in the US

PR Newswire

NEW YORK, March 8, 2021 /PRNewswire/ -- MediaCom announced today that it had hired two senior executives to join its U.S. leadership team. The appointments are effective immediately.

Liza Davidian has been named EVP of Investment & Activation, and Yorlene Goff has been named Executive Director, People.

Liza Davidian has been named EVP of Investment & Activation, and Yorlene Goff has been named Executive Director, People. They will both join the executive committee and report to Sasha Savic, U.S. CEO of MediaCom.

Liza Davidian will lead the full scope of investment and activation for MediaCom across all client businesses. In this role, Liza will lead the agency's future-forward investment vision, including client investment strategies that are holistic in approach and united end-end with planning and analytics and adaptable to the evolving consumer landscape.

Liza is an accomplished Investment 'veteran' with a proven track record in negotiating and executing multi-platform programs. Across her 20+ years in the media industry, Liza has worked with clients ranging from packaged goods brands, General Mills, Clorox, and SCJ, to entertainment properties, CBS, CW, and Showtime, in addition to financial services, Wells Fargo and Experian, American retail brand, Levi Straus & Co, DNA tech family historians and mega QSR McDonalds.

Yorlene Goff will be responsible for all People strategy, operations, and initiatives across employee well-being, engagement, career mobility, and learning & development. In this role, Yorlene will lead the agency's "People First" culture, nurturing a workforce and environment where everyone feels empowered to fulfill their potential and making continued progress in creating a diverse, equitable, and inclusive workplace.

Yorlene brings more than 20 years of experience with expertise that spans start-ups and large-scale multinationals and has led people practices across the technology, advertising, communications, financial services, and Not-For-Profit industries. Yorlene joins MediaCom from Publicis Spine, where she served as the Chief Talent Officer responsible for driving strategic global talent structure optimization within Platform, Technology, and Data and Analytics teams across brand agencies and local markets.

"Transformation and the opportunities for growth never stop – for our clients and ourselves." Said Sasha Savic, U.S. CEO of MediaCom, "Liza and Yorlene bring with them excellence in their craft and are both critical in our mission of working with the most ambitious clients, having the most advanced products, and cultivating the most talented workforce. Their respective contributions are vital in our 'Seeing the Bigger Picture' vision and for MediaCom to have continued successes and growth in 2021 and beyond."

The appointments are effective immediately and come on the heels of MediaCom being named Adweek's global media agency of the year.

About MediaCom 

MediaCom unleashes brands' growth by helping them See the Bigger Picture. This means that we apply our unique 'Systems Thinking' philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP's consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

Our success is underpinned by our long-standing 'People First, Better Results' belief. We know that by investing in our people's whole-person wellbeing, careers and capabilities, we will help grow our clients' businesses.

In 2020 this approach led MediaCom to be crowned Global Media Network of the Year by Adweek, Eurobest and Festival of Media Global, in addition to being the most awarded agency at the WARC Media Awards.

MediaCom is one of the world's leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Groupe PSA, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance.

Cision View original content to download multimedia:


Back to top
| Back to home page

White House Live Stream
Breaking News
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Sounds Make the News ®
Atlanta - WAOK-Urban
Berkley / San Francisco - KPFA-Progressive
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
Washington - WOL-Urban

Listen to United Natiosns News