Today's Date: April 12, 2021
Introducing Vencapital's 5th Class of Minority & Female VC Fellows   •   HEINZ Partners With The LEE Initiative to Help Preserve Black-Owned Restaurants’ Cultural Legacy   •   Expensify Releases First Season of New Podcast: Live Rich, Have Fun, Save the World   •   The Children's Heart Foundation's Board of Directors Names Gail Roddie-Hamlin as President and CEO   •   United States Mint Announces First Two Honorees in American Women Quarters Program   •   CarMax and Dunkin’ are “Doin’ Donuts” for New 24-Hour Test Drive Experience   •   Corporate Reputations Improve During a Year of Crises according to The RepTrak Company   •   Greenberg Traurig's Natasha Wilson to Speak at Driving Diversity in Law & Leadership Virtual Summit   •   Khoros Appoints April Downing as Chief Financial Officer and Sejal Amin as Chief Technology Officer   •   Ancestry® Launches New Impact Program to Foster More Connected, Resilient Communities   •   Reprise Commerce Lands DeMert Brands as Its First Direct US Client   •   CPSC and Maxtrade Warn Consumers to Stop Using Maxtrade Coolster Youth ATVs Due to Crash Hazard and Violation of Mandatory Safet   •   California State Parks and Hipcamp Announce First of Its Kind Open Data Integration   •   Major League Baseball and SiriusXM Expand Agreement; Games Now Available to SiriusXM's Streaming-Only Subscribers   •   Statement by the Prime Minister on Ramadan   •   University of Phoenix Hosting Educational Equity Webinar “Healing Racism Beyond the Dialogue: What is Racism?”   •   One Year Into the Pandemic, Groupon Study Shows People Are Ready for JODO (Joy of Doing the Ordinary)   •   CAIR-Minnesota Condemns City-Imposed Curfew on First Night of Ramadan, Seeks Exemption for Religious Purposes   •   Varian Wins Best After-Sales Service Award for Radiotherapy Products in China for Fourth Consecutive Year   •   Statement by Minister Chagger on Ramadan
Bookmark and Share

YWCA Central Alabama and Ureeka Empower Women of Color to Start Their Own Business

YWCA Central Alabama and Ureeka Empower Women of Color to Start Their Own Business

Apply for second cohort of the self-paced, 6-week program

PR Newswire

BIRMINGHAM, Ala., April 7, 2021 /PRNewswire/ -- The ongoing coronavirus pandemic sits at the center of an economic downturn described by the New York Times as a "she-cession."

The Bureau of Labor Statistics recently reported a record high, double-digit unemployment rate for women. Women of color have been especially hard hit as more than half of the 20 million-plus jobs lost last April were held by women.

As it has done for 118 years, YWCA Central Alabama is stepping in to give women the tools to create work for themselves and others. The YW has launched a new initiative with a two-generation approach to empowering women and girl entrepreneurs. 

YWCA's WE360 Business Essentials is a life-changing partnership with Ureeka, an online platform dedicated to helping women and entrepreneurs of color own their own business. WE360 is funded by YWCA USA through a grant from The Coca-Cola Foundation. The first cohort of 36 (chosen from 68) applicants from the metro-Birmingham area are participating this spring. A second cohort of entrepreneurs will be announced in the fall.

"Many women lost jobs and resources during the pandemic," said Angela Abdur-Rasheed, the YW's Senior Director of Economic Empowerment. "For some, creativity born out of uncertainty is their only option."

CEO Dr. LaRhonda Magras said YWCA Central Alabama decided to use this time to help rejuvenate current business owners and empower more women and girls to create economic opportunities in their communities. "Working for oneself is the very definition of empowerment and dignity," she said. "When we pour into women, our entire community benefits from the investment."

Examples of the local entrepreneurs growing their business and brand through the YW's WE360 are Javacia Harris Bowser of See Jane Write, Latanya Moore of 5Thirty2 Boutique, Brittany Hogan of Empowered to Conquer, Wanda Jordan of Elle J Boutique, Dee Edwards of Accurate Tax ServicesAquilla Stanback of Lillie's Cup, and Comedienne Joy, who is known for her Bham Eat. Drink. Ride. Food Tours and Dining Out with Comedienne Joy television show.

"I absolutely loved my YWCA WE360 Ureeka mentor," said Comedienne Joy. "I had my first one-on-one coaching, and finally I've found someone that I believe can take me to the next level. For years, I've been asking for programs to support existing business owners like me. Now I have just what I've been missing."

Ureeka engages the entrepreneurs at a pace that is perfect for them and connects them with personalized coaching and mentoring, strategy experts such as Shark Tank's Kevin O'Leary, training on scaling business, support raising capital, vetted service providers, and more. 

Participants may apply for a select number of financial grants to bolster their businesses and have access to continued support through REV Birmingham as they complete the program. The inaugural cohort's six-week program began on March 18. To apply for the second cohort or learn more, contact Angela Abdur-Rasheed at angelasar@ywcabham.org or 205-322-9922 ext. 206.

About YWCA

YWCA Central Alabama is a social justice and United Way organization dedicated to eliminating racism, empowering women, and promoting peace, justice, freedom, and dignity for all. To learn more, visit www.ywcabham.org.

Contact: Maria Underwood

D 205.322.9922 ext. 315 |  munderwood@ywcabham.org 

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/ywca-central-alabama-and-ureeka-empower-women-of-color-to-start-their-own-business-301264487.html

SOURCE YWCA Central Alabama



Back to top
| Back to home page
Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News