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Leading DTC Bridal Brand Azazie Launches Size Inclusive Shapewear

SAN JOSE, Calif. , May 10 /Businesswire/ - Azazie, the leading direct-to-consumer bridal and special occasion dress brand, announces their expansion into the shapewear category with their launch of Azazie Shapewear, a collection designed for every body.

Azazie designed this collection to provide smart affordable shapewear solutions for common dilemmas women have with different dress styles. Azazie shapewear is designed to complement dresses that have distinct features such as deep v-necklines, strapless necklines, open backs, or form-fitting silhouettes.

The collection is inclusively made for sizes S-3XL, with styles that are designed to fit and flatter every woman. With the customer in mind, Azazie designed each piece to empower women to look and feel their best.

The collection features 8 different styles, including two briefs, one bodysuit, and five bra-solutions. Pieces are priced from $12 - $35. The staple shapewear items were created in nylon and spandex fabrication, which not only smooths and shapes, but also contours the body. The styling solutions offered are for dresses with unique necklines and backs. These pieces were created to not only complement the design of the dress but enhance its fit. Pieces will come in nude, black and white colorways.

“Our customer has found that wearing ordinary undergarments with their dresses simply doesn’t work and isn’t practical. There was a demand for a product designed to work specifically for dresses, so we created alternative styling solutions and shapewear to enhance the natural curves of the body. Azazie’s business model has always been around size inclusivity for the customer and shapewear is a natural extension of that. These pieces are designed to offer solutions for women to look and feel their best on their big day,” stated Ranu Coleman, Chief Marketing Officer of Azazie.

The Azazie Shapewear line is available for purchase at


A convenient online shop for bridal gowns, bridesmaid dresses and accessories, Azazie offers direct-to-consumer, high-quality, customizable gowns at affordable prices. Based in the tech capital of Silicon Valley, Azazie is disrupting the traditional bridal industry while garnering high ratings from customers and review sites alike. With 200+ bridal gowns and 400+ bridal party dresses in over 80 colors, Azazie is committed to body-positive fashion, offering all dresses from size 0-30, cut and sewn to order like expensive bespoke designs. Visit the website at

STORY TAGS: Fashion, Online Retail, Retail, Consumer, Women, Bridal, United States, North America, California, Product/Service,


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