Today's Date: June 19, 2021
Hazelden Betty Ford Graduate School of Addiction Studies Announces Scholarship for BIPOC Applicants   •   Delaware Courts Close in Honor of Juneteenth While Courts Remain Overwhelmingly White Despite Activist Demands   •   Sparks Are Flying! MCR Purchases the Home2 Suites by Hilton Evansville Just in Time for the Fourth of July   •   AHF Launches New Campaigns “Hook Up With Us” Addressing 6th Straight Year of Increases in STDs and “AHF Is Res   •   Clark Atlanta University Welcomes Vice President Kamala Harris To CAU And Accepts The White House COVID-19 College Vaccine Chall   •   The first-ever Black-owned social job network built on blockchain technology launches Juneteenth   •   OHUB Hosts 2nd Annual Juneteenth 4.0 Celebration in New Orleans, Announces OHUB x NOLA Innovation & Equity District with 153   •   Mohawk Council of Kahnawake issues statement as Bill C-218 enters the home stretch   •   Granite and Granite CANDID Partners with Black-Owned Businesses to Commemorate Juneteenth   •   Egale Virtually Closes The Market   •   Panzura Signs Juneteenth Pledge   •   Let's Kick Off Summer 2021   •   The Greater Indian Land Chamber of Commerce Formally Welcomes Watercrest Fort Mill-Indian Land Assisted Living and Memory Care   •   Author H. H. Leonards Partners with R.H. Boyd Publishing Corp. for book about the life and lessons of Mrs. Rosa Parks   •   Procter & Gamble & Tribeca Studios Announce Widen the Screen Film Program Premiere at Tribeca Festival   •   Bridging the Racial Wealth Gap: Milken Institute Outlines 14 Strategies to Partner with Mission-Focused Banks   •   HITN Broadcasts “Vacunate Por Todos” Exclusive Program Addressing Common Vaccine Concerns and Questions Among the La   •    Coming Together: California Youth Connection and Foster Youth in Action Announce Merger Designed to Increase Capacity, Res   •   How Diversity In Dentistry Mentorships Impacts BIPOC Communities   •   Magellan Healthcare Hosts Webinars in Support of BIPOC Mental Health Awareness Month in July
Bookmark and Share

btwn Launches 'Support AAPI Restaurants' to Help AAPI Community in NYC

btwn Launches 'Support AAPI Restaurants' to Help AAPI Community in NYC

PR Newswire

NEW YORK, May 12, 2021 /PRNewswire/ -- btwn app, an automated referral marketing platform, launches the Support AAPI Restaurants campaign in New York City in order to help the AAPI restaurant industry as racial violence and discrimination against Asian people surge around the country. 

Since the past year, misconceptions about COVID-19 resulted in a significant increase in xenophobic feelings towards the AAPI community. Along with the intensifying Asian hate, the COVID-19 pandemic restrictions have caused a drop in reservations and pedestrian traffic to Chinatown and AAPI-owned restaurants in the long term.

As New York City expects to reopen the city at full capacity in the next couple of months, btwn launches Support AAPI Restaurants for AAPI-owned restaurants in NYC. btwn is a referral marketing platform that helps businesses grow with word-of-mouth referrals.  

Rather than normalizing the spread of hate against Asian Americans, btwn hopes to press forward the message of positivity, inclusion and the celebration of Asian and Pacific Islander's culture. This can be easily done by finding an AAPI owned restaurant that customers enjoy and sharing the business with their friends and family.  

btwn allows the users to share their reviews with friends and family through word of mouth. Whenever their friends make a purchase based on their recommendation, btwn users will get cashback from the business they referred. Customers can also make referrals by dining in with other btwn users and splitting a bill.

Businesses can join the program for free and will only be paying for 10% cashback rewards to their customers when referrals occur. For the Support AAPI Restaurants campaign, btwn will be covering all referral fees for AAPI-owned restaurants and cafes in NYC for three months. "We hope to bring them their loyal customers and new customers to ease their economic burden," said Mike Yoo (Founder & CEO of btwn), "together we can go back to the pre-COVID era."  

By giving customers an incentive to visit, btwn hopes to bring back pedestrian traffic by highlighting the vibrant cuisine of APPI restaurants in NYC. 

The benefits of the campaign include the following.

  • Referral program with an automated tracking system: customers are required to make referrals in order to earn 10% cashback reward. Each referral will be tracked and rewarded automatically by btwn.
  • Social media promotion: btwn will be creating social media assets such as custom photoshoots, reels and professional videos. This is not limited to organic promotion and may include paid promotions.
  • Access to btwn dashboard: participating AAPI restaurants and cafes will be granted with access to the btwn dashboard where they can check their ROI in real time. This also includes personalized customer management features such as coupons, invitations, reviews etc.
  • Merchant Kit: restaurants and cafes will be able to share their referral reward event through QR code, poster, social media assets created by btwn.

AAPI-owned restaurants and cafes can join on the btwn app website.  

Contact for more information.

Related Images


One of participating AAPI Restaurants

Cision View original content to download multimedia:


Back to top
| Back to home page

White House Live Stream
Breaking News
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Sounds Make the News ®
Atlanta - WAOK-Urban
Berkley / San Francisco - KPFA-Progressive
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
Washington - WOL-Urban

Listen to United Natiosns News