Today's Date: March 28, 2024
Intown Stars Sports Training and Events Center Wins Georgia Business Journal's 'Best of Georgia' and Atlanta Magazine's 'Best of   •   Northeastern Illinois University Hosting Open House and Latino College Expo April 4   •   The Pershing Square Foundation Announces $2M in Grants to Newark Organizations to Support Local Community   •   Unique online yoga platform offers lifeline for menopausal women   •   Displate Introduces Textra, A Metal Poster Bringing Art to Life in 3D   •   Stamp showcasing maamoul commemorates Islamic festivals of Eid al-Fitr and Eid al-Adha   •   THE ST. JAMES AND TPH ACADEMY PARTNER TO LAUNCH PREMIER ACADEMIC AND SPORTS PERFORMANCE ACADEMY SERVING THE GREATER WASHINGTON R   •   Tetra Tech to Host Inaugural Investor Day on May 14, 2024   •   WellSky® Develops New Clinical Care Certification to Enhance Expertise and Competency in Home Healthcare   •   The Religious Sub-forum of BFA 2024 to Feature the First Roundtable Thought Event   •   Phone Fraud and Spam Reached All-Time High, Costing Scammed Consumers Nearly $2,300 on Average in 2023   •   Tigo Energy Headquarters Receives 90kW of Optimized Solar from Long-Time Installer Partner   •   Wolters Kluwer enters nursing test prep market with launch of Lippincott Ready for NCLEX   •   Milliken & Company Receives A- Climate Change Performance Rating   •   Contentful Studio Launches, Transforming Digital Team Efficiency While Shortening Time-to-Impact From Months to Minutes   •   Oka, The Carbon Insurance Company (Oka)™ Closes $10-Million in Funding   •   KFC TAKES FINGER LICKIN' GOOD TO A WHOLE NEW LEVEL WITH NEW SAUCY NUGGETS IN FIVE DRIPPING FLAVORS   •   Blain's Farm & Fleet Launches Exclusive Estate 4-in-1 Lawn Fertilizer Redefining the Future of Lawn Care   •   Cisco Sponsors SANS Institute Cohort to Close Cybersecurity Skills Gap   •   Dexian Invests in Tomorrow’s Tech Leaders
Bookmark and Share

Wrangler® Expands Outdoor Offering, Announces Its U.S. Launch of Women’s All Terrain Gear by Wrangler™

GREENSBORO, N.C. , May 18 /Businesswire/ - Wrangler®, a global icon in jeanswear and casual apparel, today announced its U.S. summer launch of All Terrain Gear by Wrangler™ (ATG®) for women, extending the momentum of the original collection to female consumers seeking to unplug, connect with friends and family, and find comfort in the outdoors. Building on the brand’s successful men’s line, which launched in 2019 and has seen double-digit category growth, ATG by Wrangler™ now provides versatility, moveability and price accessibility to women seeking sensibility and effortless style in their wardrobe staples.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210518005989/en/

Category tested to offer strength and performance benefits seen in the industry’s leading outdoor lifestyle brands, the stylish aesthetic of the All Terrain Gear by Wrangler™ (ATG®) women's collection also makes each piece ideal for everyday wear. (Photo: Business Wire).

Category tested to offer strength and performance benefits seen in the industry’s leading outdoor lifestyle brands, the stylish aesthetic of the All Terrain Gear by Wrangler™ (ATG®) women's collection also makes each piece ideal for everyday wear. (Photo: Business Wire).

“True comfort and versatility are rooted in excellent fit and superior function, which we have been serving up for nearly 75 years,” said Jenni Broyles, VP and General Manager, Wrangler. “We knew when we launched the men’s line in late 2019 that we wanted to expand this collection to women, and our teams worked thoughtfully and diligently to understand what the female consumer wanted. Because of the passionate spirit for the outdoors, a strong connection to heritage brands with proven authenticity, and our brand’s ability to deliver on value, the ATG by Wrangler collection is set apart from anything else in the category.”

Category tested to offer strength and performance benefits seen in the industry’s leading outdoor lifestyle brands, the stylish aesthetic also makes each piece in the collection ideal for everyday wear. The women’s ATG by Wrangler line features a high back waistband for coverage and comfort during movement and fabric properties like wicking, UPF, water repellency, quick dry and stretch.

“The foundation of the Wrangler brand is connected directly to the outdoors, rooted in adventure and independence,” said Vivian Rivetti, VP of Design, Wrangler. “Many of us are drawn to the outdoors to reconnect, recenter and re-energize. The ability to feel oneself and present in our surroundings is key, and we’re thrilled to contribute to that experience by providing superior performance and wearability in our garments that inspire everyday confidence. We're thrilled to be able to offer this sense of presence and comfort to as many consumers as possible by providing effortless wardrobe essentials for women.”

Designed to help women move with ease throughout their day, the collection includes layering pieces such as a tank, pocket tee and multiple mixed material shirts, along with several bottoms and an anorak windbreaker that allow for mixing and matching. All products incorporate recycled polyester and many also have other sustainable materials such as organic cotton.

Key products and features are as follows:

  • The Cargo Legging, which features a zip-stash pocket at the back waist, a scuff guard panel at the bottom hems, and cargo pockets.
  • The Cargo Boot Stretch Pant includes built-in UPF 50 protection, water repellent and quick-dry material, a reinforced kick panel, roll-up leg system and articulated knees.
  • The Trail Jogger features a comfort waist, side utility pockets, and articulated knees made from recycled material.
  • Shorts in the collection include the Skort, Corduroy Hike Short and Athletic Style Trail Short.
  • Shirts include a Knit Tee, Knit Tank and Mixed Material Utility Shirt.
  • The line also features a colorful half zip Windbreaker Anorak with a vented back yoke and an elasticized cuff, hem and hood.

Women’s ATG by Wrangler apparel features inclusive sizing from S-XXL and 4-20 for tops, bottoms and outerwear and is available in-store and online with price points ranging from $19.99 to $109.99. To learn more, visit www.wrangler.com.

About Wrangler

Wrangler® has been an icon in authentic American style around the world for more than 70 years. With a rich legacy rooted in the American west, Wrangler commits to offering unmatched quality and timeless design. Its collections for men, women and children look and feel great, inspiring those who wear them to be strong and ready for life, every day. Wrangler is available in retail stores worldwide, including brand flagship stores in Denver and Dallas, department stores, mass-market retailers, specialty shops, western outfitters, and online. For more information, visit Wrangler.com.


STORY TAGS: Photo/Multimedia, Fashion, Retail, Sports, Consumer, Women, Outdoors, North Carolina, United States, North America, Product/Service,

Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News