Today's Date: March 28, 2024
Tigo Energy Headquarters Receives 90kW of Optimized Solar from Long-Time Installer Partner   •   The Pershing Square Foundation Announces $2M in Grants to Newark Organizations to Support Local Community   •   Intown Stars Sports Training and Events Center Wins Georgia Business Journal's 'Best of Georgia' and Atlanta Magazine's 'Best of   •   Displate Introduces Textra, A Metal Poster Bringing Art to Life in 3D   •   Dexian Invests in Tomorrow’s Tech Leaders   •   Unique online yoga platform offers lifeline for menopausal women   •   Milliken & Company Receives A- Climate Change Performance Rating   •   KFC TAKES FINGER LICKIN' GOOD TO A WHOLE NEW LEVEL WITH NEW SAUCY NUGGETS IN FIVE DRIPPING FLAVORS   •   Stamp showcasing maamoul commemorates Islamic festivals of Eid al-Fitr and Eid al-Adha   •   Blain's Farm & Fleet Launches Exclusive Estate 4-in-1 Lawn Fertilizer Redefining the Future of Lawn Care   •   Contentful Studio Launches, Transforming Digital Team Efficiency While Shortening Time-to-Impact From Months to Minutes   •   Wolters Kluwer enters nursing test prep market with launch of Lippincott Ready for NCLEX   •   Cisco Sponsors SANS Institute Cohort to Close Cybersecurity Skills Gap   •   Oka, The Carbon Insurance Company (Oka)™ Closes $10-Million in Funding   •   WellSky® Develops New Clinical Care Certification to Enhance Expertise and Competency in Home Healthcare   •   Northeastern Illinois University Hosting Open House and Latino College Expo April 4   •   Tetra Tech to Host Inaugural Investor Day on May 14, 2024   •   THE ST. JAMES AND TPH ACADEMY PARTNER TO LAUNCH PREMIER ACADEMIC AND SPORTS PERFORMANCE ACADEMY SERVING THE GREATER WASHINGTON R   •   Phone Fraud and Spam Reached All-Time High, Costing Scammed Consumers Nearly $2,300 on Average in 2023   •   The Religious Sub-forum of BFA 2024 to Feature the First Roundtable Thought Event
Bookmark and Share

Lopez Negrete Communications Awarded Two National Honors by Public Relations Society of America

Lopez Negrete Communications Awarded Two National Honors by Public Relations Society of America

Houston Agency Awarded Silver and Bronze Anvils for "YES! to Census 2020" Campaign

PR Newswire

HOUSTON, June 11, 2021 /PRNewswire/ -- Lopez Negrete Communications, the nation's largest independently owned and operated Hispanic marketing agency, has been awarded two of the nation's most prestigious public relations honors: a Silver Anvil in the Content Marketing for Government category and a Bronze Anvil in the Creative Tactics category as a result of their "YES! to Census 2020" campaign and murals created for the City of Houston and Harris County.

Of the hundreds of entries submitted for a Silver Anvil, only 148 organizations were selected as finalists with the "YES! to Census 2020" campaign winning the Silver Anvil Award of Excellence. The campaign was designed to encourage Census participation from traditionally underserved communities by garnering trusted third-party endorsements through a multimedia mix of communications vehicles: news, social media, hyperlocal influencers, trusted voices, and elected officials, and a community-inspired effort that produced branded murals across the city in undercounted neighborhoods.  

The Bronze Anvil recognizes and honors the very best public relations tactics executed each year and honored the "YES! to Census 2020" art murals as the winner of the Creative Tactics category. This year's competition drew a total of 358 entries. Of those, only 33 organizations were selected as Bronze Anvil winners. The series of colorful, life-affirming, "YES! to Census 2020" multicultural murals were strategically designed and installed in areas in Houston where Census participation was low.

Lopez Negrete Communications worked in collaboration with several local agencies to create and oversee a strategic approach to improving Census response:

The agency also took home the first annual PRSA Audience Choice Award in the Silver Anvil category. The full list of winners can be found here.

"Honored. Humbled. And beyond thrilled to be recognized by the Public Relations Society of America for creating and curating the City of Houston and Harris County's Census outreach efforts," said Lopez Negrete Communications Co-Founder, CEO and President, Alex López Negrete. "Census response affects all of us by determining funding for many services we take for granted. While the positive impact we had on the city we call home is reward enough, winning the Bronze and Silver Anvil awards reinforces our founding principle of being a voice and positive influence on the diverse and vibrant communities we serve."

The Public Relations Society of America is the nation's leading professional organization serving the communications community.

Cision View original content:http://www.prnewswire.com/news-releases/lopez-negrete-communications-awarded-two-national-honors-by-public-relations-society-of-america-301310959.html

SOURCE Lopez Negrete Communications, Inc.



Back to top
| Back to home page
Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News