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Lionrock Announces “Freedom in Recovery” Theme for 2021 National Online Recovery Day

REDWOOD CITY, Calif. , September 15 /Businesswire/ - Lionrock, the leader in telehealth services for substance use disorders (SUDs) treatment and recovery services in the United States, today announced the theme for the second annual National Online Recovery Day campaign: Freedom In Recovery. National Online Recovery Day is observed on September 22, during National Recovery Month. This year, Lionrock is spreading awareness to help fight the stigma attached to SUDs with a social media campaign that calls supporters to wear purple for those who have found freedom in recovery, as well as those who are still battling their disease.

This press release features multimedia. View the full release here:

Co-founder Ashley Loeb Blassingame (Photo: Business Wire)

Co-founder Ashley Loeb Blassingame (Photo: Business Wire)

Participants are encouraged to post a picture of themselves wearing purple, use the hashtags #FreedomInRecovery and #NationalOnlineRecoveryDay, and share why they wear purple. Supporters can post at their discretion, whether that be simply posting a photo in purple to stand in solidarity for the cause, or openly sharing how recovery has touched their life. Together, Lionrock seeks to reduce stigma and help more people find freedom in recovery.

Lionrock has created a National Online Recovery Day Community Toolkit that includes materials for individuals in recovery and those who simply want to get involved and raise awareness. The toolkit includes:

  • Infographics, badges, and profile frames to share about recovery on social media
  • Ideas for hosting thoughtful, sober events for National Online Recovery Day
  • A quiz to take or share about substance use disorder

Lionrock established the inaugural National Online Recovery Day in 2020 to drive widespread awareness among the 42 million people impacted by SUDs, emphasizing that online recovery services are available, accessible from anywhere, and completely private. This year’s theme recognizes that only 4.2 million people receive treatment each year and find freedom in recovery. Lionrock aims to change that.

Drug overdose deaths in the US increased nearly 30% in 2020, with a record 93,000 deaths due to drug overdose documented. This is the sharpest increase the U.S. has seen in three decades.

“Now more than ever, as the COVID pandemic continues, and with it, mental health challenges and substance abuse rises, it’s critical people know how to access support. National Online Recovery Day is a platform to highlight the incredible online resources and services available and to urge people who need help with a substance abuse problem to find their freedom,” said Lionrock CEO Peter Loeb.

Accessing help online removes some of the barriers that prevent people struggling with SUDs from seeking treatment. Online therapy sessions and meetings are completely private, flexible, and accessible from anywhere. And, online recovery works; teletherapy is just as effective as in-person therapy, or even superior in some cases. In fact, a study of 98,609 patients concluded that getting help online is at least as effective as in-person therapy.

For more information about National Online Recovery Day, including how to get involved and online recovery resources, visit

About Lionrock

Founded in 2010, Lionrock is the leading telehealth provider of substance use disorder (SUD) treatment and recovery services in the United States. Lionrock provides evidence-based treatment for substance use disorders at the Intensive Outpatient (IOP) and Outpatient levels of care, including medication-assisted treatment and continuing care. Lionrock is accredited by the Joint Commission, employs master-level licensed counselors in most states, and accepts most private health insurance. Lionrock also offers the recovery community free support group meetings, both 12-step and alternative, recognizing that recovery is a lifetime pursuit.

STORY TAGS: Photo/Multimedia, United States, North America, Product/Service, California, Mental Health, Human Resources, Women, Men, Professional Services, Family, Health, Consumer, General Health,


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