Today's Date: November 27, 2021
Treasury Board of Canada President, Mona Fortier, tables the Supplementary Estimates (B) 2021-22   •   Flora Growth Forms JV With Avaria Health and Beauty to Distribute Award-Winning Pain Products Across LATAM   •   spermidineLIFE® Immunity+ and spermidineLIFE® Memory+ Launch in U.S.   •   Prime Minister and Premier of British Columbia announce new committee to address extreme weather and climate resilience in the p   •   Mary Kay Inc. and the Mary Kay Ash Foundation Further Commit to the Prevention and Elimination of Global Gender-Based Violence   •   Integrity Announces Donation of $100,000 to Purchase Toys for Children's Health to Comfort Young Patients   •   Economic growth in Quebec's Indigenous communities--The Government of Canada announces the renewal of the True North Treasure an   •   Canada Post makes mail and parcel delivery more accessible to all customers   •   Rainer Hughes kicks off with its initiative: Little Steps To nurture the stars of tomorrow   •   Is Your Thanksgiving Stuffing Contaminated With Toxic Lead?   •   Walmart To Participate in Both the Stephens Investment Conference and the Morgan Stanley Virtual Global Consumer & Retail Co   •   Guess?, Inc. Announces Participation at the Morgan Stanley Virtual Global Consumer & Retail Conference   •   Affordable ZTE Blade A7P Android Smartphone Arrives for the Holidays   •   Torrid Announces Reporting Date for Third Quarter Fiscal 2021 Financial Results   •   Statement from the Chief Public Health Officer of Canada - Importance of COVID-19 Vaccination in Pregnant, Recently Pregnant and   •   Native Americans - Absent in Higher Education   •   Establishment Labs Announces Participation in the Stephens Annual Investment Conference   •   Online store pauses sales during busiest buying days, encourages shoppers to send 5,000 care packages to children   •   Capstone CEO To Report on Smart Mirror Launch   •   Academy Awards® Accredited Short Shorts Film Festival & Asia presents Japan Cultural Expo Project: Creation of Stories A
Bookmark and Share

Belk Launches New Wonderly Brand

Belk Launches New Wonderly Brand

The line draws inspiration from nature and is a fully size-inclusive collection for women

PR Newswire

CHARLOTTE, N.C., Oct. 18, 2021 /PRNewswire/ -- Belk recently launched a new womenswear brand called Wonderly, a private brand that offers nearly the full assortment in sizes 4-26, as well as select styles in petite sizes 4-16. After spending extended time at home, people are eager to ditch their lived-in loungewear and are looking for new clothing options that combine both on-trend fashion and comfort. Wonderly is that brand, where customers can create countless casual looks to let their natural selves shine.

Within in the Wonderly collection are effortless pieces assorted in beautiful earthy colors, textural fabrics, and eye-catching patterns. The brand features a full range of items including feminine tops and dresses. Another key element is the denim collection, which includes a variety of leg shapes and authentic washes, making it Belk's largest private brand denim line. Also included in the collection is Wonderly Studio, the brand's athleisure assortment, which plays into cozy items that can be worn out for the day or lounging at home.

"Wonderly is an effortless style for the modern woman," said Chris Kolbe, Chief Merchandising Officer at Belk. "The brand is designed to be versatile, everyday wear with endless possibilities. Wonderly lets our customers create unique looks by pairing our flattering denim with beautiful breezy tops, dresses, and sweaters."

Over 100 of Belk's locations will offer the entire size line within their stores for customers to experience first-hand. The full collection is also available on Belk.com for customers to try-on in the comfort of their own homes.

While Wonderly is an entirely new brand for Belk, it replaces the company's New Directions brand. In fact, several key Wonderly styles took their inspiration from many New Directions favorites. 

To learn more about the Wonderly brand, visit www.belk.com/wonderly.

About Belk

Charlotte-based Belk, Inc., a privately-owned department store, opened its first store in 1888, beginning a legacy of selling great products at great prices, treating customers like family, and giving back to the community. Today, Belk serves customers at nearly 300 Belk stores in 16 Southeastern states, at belk.com and through the mobile app. For over 130 years, Belk has proudly put customers and community at the center of what they do, supporting local charities, organizations, and families when they need it most.

For more information visit https://newsroom.belk.com/.

To shop, find your local store at https://www.belk.com/stores/, visit belk.com or download the Belk app in Google Play or Apple Store.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/belk-launches-new-wonderly-brand-301402398.html

SOURCE Belk, Inc.



Back to top
| Back to home page
Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
Breaking News
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News