Today's Date: May 22, 2022
Merz Aesthetics Partners With North Carolina Courage of the National Women's Soccer League to Fuel Confidence on and off the fie   •   Global Surrogacy Services Announces Outreach to Potential Gestational Surrogates in Three Southwestern States   •   NCCI Golf Event Generates $25,000 for Kids' Chance of America Scholarships   •   Tracey Hayes from MicroAge Named on CRN's 2022 Women of the Channel Power 70 Solution Providers List   •   Four recipients of the 2022 Awards of Excellence in Nursing announced from Indigenous Services Canada   •   Albertsons Companies, in cooperation with Smithfield Packaged Meats Corp., voluntarily recalls select ReadyMeals and deli-prepar   •   Closing the Health Disparity Gap for Black Women   •   Checkmarx' Ana Lucia Amaral Honored as a CRN 2022 Woman of the Channel   •   Steve and Marjorie Harvey Establish the Legacy Ranch in Upson County, Georgia - Building on The Rock Ranch founded by the Cathy   •   Equitable Bank Releases Inaugural ESG Performance Report   •   TherapeuticsMD Receives U.S. Food and Drug Administration (FDA) Approval for Supplemental New Drug Application (sNDA) for ANNOVE   •   Belgard Canada Celebrates Canada Day With a Backyard Giveaway   •   Mrs. Flowers Takes the Helm at Comfort Home Care, Rockville, MD   •   Tia Extends “Whole Woman, Whole Life” Care Model With Fertility Services   •   RNR Tire Express Surprises Tampa-Area Woman with New Car in Mother's Day Giveaway   •   Eastern Bank Welcomes New Members To Its Board of Advisors and Board of Ambassadors   •   Igloo Releases New Playmate Coolers Inspired by Legendary Rapper The Notorious B.I.G.   •   Five Bluum Standouts Honored on CRN 2022 Women of the Channel List   •   Sallie Mae’s Latest Corporate Social Responsibility Report Highlights Commitment to Customers, Communities, Employees, an   •   Jeunesse Garners 8 Gold Stevies in 2022 American Business Awards
Bookmark and Share

Gopuff Expands to Private Label with the Launch of “Basically,”

PHILADELPHIA , January 18 /Businesswire/ - Gopuff, the go-to platform for immediate delivery of consumers’ everyday needs, today announced the launch of Basically, its first curated product line, marking the company’s entrance into private label. Gopuff’s Basically, line gives customers access to high-quality snacks, water and home essentials at a great value.

This press release features multimedia. View the full release here:

Gopuff’s Basically, line gives customers access to high-quality snacks, water and home essentials at a great value. (Photo: Business Wire)

Gopuff’s Basically, line gives customers access to high-quality snacks, water and home essentials at a great value. (Photo: Business Wire)

Basically, bottled water is the first product to be live on Gopuff, followed by other Basically,-branded essentials including cleaning products, batteries, paper products, cutlery and food storage. Additionally, Gopuff’s Basically, Amazing line of snacks will be launching over the next few weeks and will include pretzels, nuts, trail mix, popcorn and snack mix. Gopuff will continue to roll out new products to the Basically, line in the coming months and plans to introduce additional private label brands later this year.

“After over 8 years of delivering instant needs, we truly understand what our loyal customers look for in everyday essentials - insights that have enabled us to create product lines designed specifically for them,” said Daniel Folkman, Senior Vice President of Business at Gopuff. “Gopuff has always been about fulfilling the evolving needs of the modern consumer, instantly and seamlessly. Basically, is a byproduct of that, and another example of how we are uniquely positioned to show up for our customers.”

Gopuff, which holds over 73% category share in the Instant Needs category in the U.S., according to Yipit data, and operates in 1000+ cities, is taking a unique approach to private label, using consumer trend data, surveys and more to develop products, flavors and pack sizes that perfectly suit its customers’ needs and tastes. For example, with nuts, instead of starting with the biggest sellers in the total market - traditional roasted & salted varieties - Gopuff opted to go straight for big and bold flavors, such as Habanero BBQ Almonds and Everything Seasoned Cashews, because that’s what we know our customers love.

Basically, is the latest new vertical launched by Gopuff, using the company’s insights on consumer behavior and the flexibility derived from end-to-end ownership of its business model to create a new, attractive offering for customers. In July 2021, the company launched Gopuff Kitchen, delivering freshly prepared food and beverages in more than 70 locations, with plans to launch many more this year.

Gopuff Private Label is led by Jessica Glendenning, who joined the company last year. Glendenning is an industry leader who spent 15 years at Target and served as head of merchandising at Brandless. Gopuff has also brought on board Sonia Eschenauer as Director of Private Label Merchandising and Bri Waldoch as Senior Merchant of Private Label.

About Gopuff

Gopuff is the go-to platform for instant delivery of consumers’ evolving, everyday needs. With an unmatched assortment of products including cleaning and home products, over-the-counter medications, baby and pet products, food and drinks, local brands, as well as alcohol and fresh prepared food in some markets, Gopuff brings a unique, seamless, and reliable experience to customers in over 1,000 cities for a flat $1.95 delivery fee.

Founded in 2013 by co-founders and co-CEOs Rafael Ilishayev and Yakir Gola, Gopuff created the instant needs category and continues to build the rails for the future of commerce. To learn more, visit or follow Gopuff on Facebook, Twitter or Instagram. Download the Gopuff app on iOS and Android.

STORY TAGS: Photo/Multimedia, United States, North America, Online Retail, Other Retail, Family, Discount/Variety, Supermarket, Consumer, Convenience Store, Food/Beverage, Retail, Other Consumer, Home Goods, Pets, Product/Service, Pennsylvania,


White House Live Stream
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Sounds Make the News ®
Atlanta - WAOK-Urban
Berkley / San Francisco - KPFA-Progressive
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
Washington - WOL-Urban

Listen to United Natiosns News