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PR Newswire

Set to kick off in Miami on October 19th, the in-person event series will travel to major cities and aims to bring more women and non-binary people into web3.

MIAMI, Oct. 5, 2022 /PRNewswire/ -- BFF, an open-access community with a mission to help women and non-binary people become educated, connected, and empowered in web3, is kicking off a nationwide roadshow for its first-ever official BFF meetup series on October 19, 2022, at the Pérez Art Museum Miami (PAMM) hosted by the Web3 Equity fund at The Miami Foundation. Bring Your BFF to Web3 is an in-person event series that aims to expand the BFF community and mission.

"We're excited to share the launch of this event series that will allow us to meet so many of our BFF members across the country," said BFF co-founders Brit Morin and Jaime Schmidt. "We're also eager to welcome new friends who are curious about our community and the opportunities within Web3."

The inaugural event will feature onboarding education and thought leadership workshops with speakers including Jaime Schmidt, Simone Berry, founder of People of Crypto, Alexandra Wilkis Wilson, founder of GlamSquad and Gilt Groupe, Katie Langhammer, community lead at Ledger, Moriah Girley, marketing lead at Jadu, Sarah Huth, tech lead at Jadu who will introduce the exciting brand activation, and more. In addition to workshops, attendees will enjoy drinks and fun & immersive Web3 activations - including AR/VR experiences.

Sponsors for the event include leading web3 infrastructure company MoonPay, crypto assets security management Ledger, NFT domain provider Unstoppable Domains, and augmented reality gaming app Jadu.

"Web3 technology holds the potential to build community, redefine our understanding of digital identity, and open the door for long-term ownership and authenticity. It's transformative both on the personal level, and for business and brands," said Kayla Santos, Head of Brand Marketing for MoonPay. "As web3 evolves, we want to ensure access and inclusivity remain core pillars of the industry. Anyone who's interested should be able to onboard with ease," Santos continued.

"Our nationwide roadshow with BFF places women and non-binary people at the center, providing an open space to learn about Web3 and tap into its benefits — no question is too small or idea too big! This is a moment to bridge the gender disparities within the Web3 community and provide an important reminder, with our partner BFF, that Web3 is for everyone."

"Jadu's mission is to enrich everyday life for Web3 communities with mythic digital objects and Augmented Reality experiences," said Jadu CEO Asad J. Malik. "We're excited to welcome the BFF community into the world of AR through our soon-to-be-released mobile AR app. The diverse and inclusive BFF community represents the best of what Web3 can be and we'll be unveiling a custom 3D avatar specifically designed for BFF holders. Crypto-curious newcomers and Web3 natives can control their BFF characters as playable avatars in AR while discovering the mysterious and exciting experiences Jadu is known for."

"We're thrilled to support BFF's efforts to make the Web3 industry more equitable and open," said Sandy Carter, SVP of Business Development at Unstoppable Domains. "This is a topic near and dear to my heart and we're proud to be making strides in making web3 and the metaverse more accessible to everyone with easy-to-use digital identities."

"Ledger exists to keep your value secure. As NFTs become a central part of people's lives, we believe everyone deserves to understand how to secure their NFTs," said Ariel Wengroff, VP Global Communications & Marketing at Ledger. "Supporting BFF in their mission to empower new people into Web3 is obvious for us, as well as supporting their actions for more inclusivity and representation of women and non-binary in this new world order. Securing value helps change the paradigm, something long overdue for women and non-binary folks."

Registration is available via the BFF Perk Shop until October 11, 2022. The event will take place at Pérez Art Museum Miami (PAMM) from 4:30 pm - 8:30 pm ET on October 19, 2022, and is open to all YOU and BFF Bracelet NFT holders, plus their BFFs.

One hundred (100) spots are open for first-time crypto-curious friends without an NFT. Additional event series dates and locations will be announced at a later date.

About BFF

Co-founded by Brit Morin and Jaime Schmidt, BFF is an open-access community with a mission to help women and non-binary people get educated, connected, and empowered in web3. Launched in January 2022, they aim to create one of the largest decentralized brands on the internet. To learn more, visit, as well as Twitter, Instagram, and Discord

About MoonPay

MoonPay is the world's leading web3 infrastructure company. Its suite of on-and-off-ramp products provides a smooth experience for converting between fiat currencies and cryptocurrencies using all major payment methods, including debit and credit cards, local bank transfers, Apple Pay, and Google Pay. MoonPay is active in more than 160 countries and is trusted by 450+ partners, including leading wallets, websites, and applications.

About Jadu

Jadu is an augmented reality game world that bridges aspects of our digital and physical lives through Web3 community incentives, evolving long-form storytelling and novel AR gameplay. Leveraging expertise in mixed reality, traditional entertainment and art, Jadu is cultivating impactful and original AR gaming experiences that foster community and offer new ways to interact with the world around us. In Fall 2022, Jadu's mobile app will emerge from beta, enabling players to turn their 3D NFTs into playable avatars exploring a rich world built natively for AR. For more information about Jadu, visit

About Ledger

Founded in Paris in 2014, LEDGER is a global platform for digital assets and Web3. Ledger is already the world leader in Critical Digital Asset security and utility. With more than 5M devices sold to consumers in 200 countries and 10+ languages, 100+ financial institutions and brands as customers, 20% of the world's crypto assets are secured, plus services supporting trading, buying, spending, earning, and NFTs. LEDGER's products include: Nano S Plus, Nano X hardware wallets, LEDGER Live companion app, [ LEDGER ] Market, the world's first secure-minting and first-sale distribution platform, and Ledger Enterprise. With its ease of use, LEDGER allows a user to begin investing in digital assets and ultimately, achieve financial freedom in a safe and stress-free environment.

About Unstoppable Domains

Founded in 2018, Unstoppable Domains is an NFT domain name provider and digital identity platform working to onboard the world onto Web3. Unstoppable Domains offers NFT domains minted on the blockchain that give people full ownership and control of their digital identity, with no renewal fees. With Unstoppable Domains, people can replace lengthy alphanumeric crypto wallet addresses with a human-readable name and log into and transact with apps, wallets, exchanges and marketplaces. The company was named by Forbes as one of America's Best Startup Employers in 2022.

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