Today's Date: December 7, 2022
SpineThera Announces Results for SX600 from its SALIENT Phase 2 Sciatica Pain Clinical Trial Supporting the Potential for Best-I   •   Three Hightower Advisors Win Honors from InvestmentNews' Women to Watch Awards   •   Protecting more nature in partnership with Indigenous Peoples   •   Commercial Litigation Attorney Aymen Khoury Joins Dorsey & Whitney in London   •   AHN West Penn Opens Butterfly Suite for Families Coping with Perinatal Loss   •   Impact Podcast with John Shegerian Features Hearst’s David Carey   •   Because Market Named to Inc.'s 2022 Best in Business List   •   EQUITY ALERT: Rosen Law Firm Encourages Veru, Inc. Investors with Losses to Secure Counsel Before Important Deadline in Securiti   •   Loop Media, Inc. and ACTV8me Announce Strategic Partnership to Deploy Industry-First MarTech Solutions Across a Leading Digital   •   Ameresco Selected as 2022 S&P Global Platts Global Energy Awards Finalist in Two Categories   •   BWXT Starts Production of TRISO Fuel for First U.S. Generation IV Microreactor   •   2023 SPIE Startup Challenge Finalists to Showcase Innovative Photonics Technologies in Healthcare and Deep Tech   •   University of Phoenix is Recognized by SHRM to Offer Professional Development Credits for the SHRM-CP or SHRM-SCP Credentials   •   Glancy Prongay & Murray LLP, a Leading Securities Fraud Law Firm, Announces the Filing of a Securities Class Action on Behal   •   Crowley and Wreaths Across America to Host Wreath Laying Ceremony to Honor Veteran Roberto Clemente 50 Years After His Passing   •   Sara Romine Joins Lockton as U.S. General Counsel   •   Library and Archives Canada announces First Nations, Inuit and Métis Nation organizations receiving 2022-2023 funding fro   •   Meijer Brightens Holiday for In-Store and Pickup Customers with Nearly $400,000 in Surprise Holiday Shopping Sprees   •   Library and Archives Canada launches new Listen, Hear Our Voices funding cycle for 2023-2024, in support of First Nations, Inuit   •   Government of Canada invests in MEDTEQ+ to fund groundbreaking technologies that will benefit Canada's seniors and their familie
Bookmark and Share

Charging Toward Adventure: Honda Reveals Styling of All-New Prologue Electrified SUV

Charging Toward Adventure: Honda Reveals Styling of All-New Prologue Electrified SUV

PR Newswire

  • First full-electric Honda SUV designed at the Honda Design Studio in Los Angeles launching in 2024
  • Prologue will complement Honda's light truck lineup, positioned above CR-V and alongside Passport, offering generous passenger and cargo space
  • All-new CR-V hybrid launching this October will be gateway vehicle to Prologue, with shorter term lease plans in ZEV states to transition hybrid customers to EVs

TORRANCE, Calif., Oct. 6, 2022 /PRNewswire/ -- Honda today offered the first look at the exterior and interior styling of the all-new Honda Prologue battery-electric SUV that will come to market in North America in 2024. The Prologue design features clean and simple "Neo-Rugged" exterior and interior styling and ample interior space that's ready for adventure inside and outside the city limits.

Modern design with neo-rugged aesthetics

The Honda design team based in Los Angeles is responsible for leading the exterior and interior styling of the all-new Prologue. A young team of designers set out to create a modern and fresh SUV, with clean and simple surfacing. Neo-rugged was coined as the design direction, bringing the harmony of nature's elements to the exterior and interior of Prologue. This design direction is reflected in details like the panoramic roof and large 21-inch wheels, which give the model a capable and planted exterior. The front fascia is influenced by the distinctive exterior of the ground-breaking Honda e EV model.

The Prologue will be available in an exclusive North Shore Pearl exterior color which was inspired from the natural beauty and colors near Lake Tahoe in California. Moreover, the visual of fresh fallen snow on the mountains was used to inspire the exclusive charcoal and light gray interior color.

"Our goal was to create a clean harmony based on a rugged SUV image by coordinating the colors and materials to express neo-rugged design styling that's familiar to our customers and uniquely Honda," said Masaki Sumimoto, design lead for the Color, Materials and Finish.

To further build the Honda EV brand identity, the "H-mark" badge on the rear of the vehicle is replaced with the full Honda brand name in a stylized typeface that captures the modern and clean design of the Prologue. In addition, to align with Honda's global EV models, Prologue will adopt the brand's e: series name badging.

Prologue Well-positioned in Honda Light Truck Lineup

Prologue was conceived as a modern and fresh design that will feel at home in the showroom with existing Honda SUVs. Prologue's generous dimensions and roomy interior position the SUV alongside the Passport in Honda's light truck lineup. Prologue will have a wheelbase of 121.8-inches, and is about 8-inches longer and 5-inches wider than the all-new 2023 Honda CR-V.

The Prologue will have a generous interior, which will provide ample space for passengers and cargo. Showcasing a tech-rich cabin, the Prologue will have a standard fully digital 11-inch driver display panel and an 11.3-inch audio/connectivity display.

Electrifying the Future Buyer

This "Year of the Honda SUV" includes HR-V, CR-V, and Pilot, models that play key roles in preparing for volume Honda EV sales that will begin with Prologue in 2024. Prologue, which will be available with all-wheel drive, will target active customers who want the versatility of an SUV with the zero emissions benefit of a BEV.

"We are not going to wait until 2024 to attract EV buyers, because we see a natural progression for a CR-V customer to Prologue with its slightly larger size, larger interior and capable handling," said Gary Robinson, vice president, automobile planning and strategy at American Honda. "We will support that transition now by putting smart strategies in place with the CR-V hybrid, that will enable our customers to transition to an EV."

Honda's research shows that hybrid-electric customers are among the first to move into full-electric products. Honda plans to increase the model mix of the 2023 CR-V to 50% hybrid sales and will offer customers of the CR-V hybrid a shorter term, two-year lease in ZEV states when that model comes to market in fall 2022. This will enable a customer in targeted markets to easily transition into a Prologue when the new EV launches in 2024. In this way, the company's increasing hybrid sales volume will help grow a future EV customer base. 

More details on the Prologue will be released in the coming months with customers encouraged to sign up for updates at  https://automobiles.honda.com/future-cars/prologue#stayinformed.

Honda Electrification Rollout

Toward its global goal to achieve carbon neutrality for all products and corporate activities by 2050, Honda will introduce 30 new EVs globally by 2030, with a global sales volume of 2 million units. In North America, Honda has laid out an aggressive timeline of EV introductions based on three initial phases leading to 2030 and ultimately to 100% zero-emission automobile sales by 2040:

2024: Begin sales of the Honda Prologue, co-developed with GM

2026: Begin sales of Honda models based on Honda e:Architecture to be produced by Honda in North America. 

2027: Begin sales of a new series of affordable EVs co-developed with GM, also produced by Honda in North America.

Honda also recently announced an agreement to establish a joint venture to produce lithium-ion batteries in the U.S. to power Honda and Acura EV models for the North American market.

Prologue Dimensions

Exterior Measurements

Inches

Wheelbase

121.8

Length

192.0

Width

78.3

Height

64.7

Wheel Diameter

21-inch

About Honda

Honda offers a full line of clean, safe, fun and connected vehicles sold through more than 1,000 independent U.S. Honda dealers. Honda has the highest fleet average fuel economy and lowest CO2 emissions of any full-line automaker in America, according to the U.S. Environmental Protection Agency's (EPA) latest data1. The award-winning Honda lineup includes the Civic, Insight, and Accord, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan. Honda's electrified vehicle lineup includes the Accord Hybrid, CR-V Hybrid, Insight and, in the future, Civic Hybrid. In 2024, the Prologue SUV, Honda's first volume battery-electric vehicle, will join the lineup.

Honda has been producing automobiles in America for 40 years and currently operates 18 major manufacturing facilities in North America. In 2021, more than 95% of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

More information about Honda is available in the Digital Fact Book

1 2021 EPA Automotive Trends Report

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/charging-toward-adventure-honda-reveals-styling-of-all-new-prologue-electrified-suv-301642265.html

SOURCE American Honda Motor Co., Inc.



Back to top
| Back to home page
Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News