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Big 12 Conference Releases Champions for Life Series

IRVING, Texas , November 29 /Businesswire/ - The Big 12 Conference announced today the release of Big 12 Champions for Life: Set the Standard, a three-part original series now available on the Conference’s YouTube channel.

As part of the Conference’s award-winning Champions for Life campaign, now in its eighth season, the series spotlights a football student-athlete from each Big 12 program. The episodes feature a round-table format and include individual interviews and game highlights.

Featured in the series are:

  • Grant Miller, Baylor
  • Anthony Johnson Jr., Iowa State
  • Caleb Sampson, Kansas
  • Randen Plattner, Kansas State
  • Justin Broiles, Oklahoma
  • Brendon Evers, Oklahoma State
  • Andrew Coker, TCU
  • Jordan Whittington, Texas
  • Tony Bradford Jr., Texas Tech
  • Sam James, West Virginia

In Episode One, Johnson, Broiles, Coker, Whittington, and Bradford discuss breaking stereotypes and giving back to their communities. Episode Two highlights Miller, Sampson, Plattner, Evers, and James sharing what their platforms have given them. For Episode Three, all 10 players talk about the importance of positive mental health.

In addition to these three episodes, short interview features on each of the 10 were shared throughout the football season on Big 12 platforms. A 30-second PSA highlighting the campaign is also in rotation and runs during Conference-controlled telecasts on ESPN and FOX.

For more information visit the Champions for Life section at

About Big 12 Conference

The Big 12 Conference is comprised of 10 Universities – Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. The Big 12 is an NCAA Division I intercollegiate athletics conference that encompasses five states with over 40 million people within its geographic footprint. Beginning its 27th year, the Conference has produced over 780 Academic All-America selections and claimed national championship team titles in 20 of its 23 sponsored sports. Its student-athletes and teams have combined for 718 individual NCAA titles and 77 team national championships. Nearly 5,000 student-athletes from across the United States and around the World compete annually under the Big 12 banner. For more information, visit and follow the Conference on Facebook (, Twitter (@Big12Conference), Instagram ( and YouTube (

STORY TAGS: Texas, United States, North America, General Sports, Sports, TV and Radio, University, Celebrity, Other Sports, Education, Entertainment, Product/Service,


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