Today's Date: February 8, 2023
Center for Caregiver Advancement Addresses Urgent Need for Caregiver Training Through Career Pathways Program   •   Demand for Breastfeeding Support Drives Growth of Nest Collaborative Telehealth Platform   •   Navisite Announces Inaugural Winners of Steminist Scholarship Program in India Supporting Young Women in STEM   •   NTT and the University of Tokyo Develop World’s First Optical Computing AI Using an Algorithm Inspired by the Human Brain   •   CSI’s Banking-as-a-Service Capabilities Facilitate New Fintech Partnerships   •   AmerisourceBergen Releases 2022 ESG Summary Report to Share Progress and Impact on Environmental, Social and Governance Prioriti   •   Kay Baltzell-Rathbone's newly released "Communing With Christ" is a thought-provoking collection of devotions that encourage ref   •   THE ELLINIKON, ONE OF THE WORLD'S LARGEST URBAN REGENERATION PROJECTS, BREAKS GROUND ON RIVIERA TOWER, GREECE'S TALLEST BUILDING   •   CGI's 2022 ESG Report details its progress in building a more sustainable and inclusive world for all   •   AARP Responds to 2023 State of the Union Address   •   Good News: Inflation and Unemployment Lower; Customer Satisfaction Up   •   Guardant Health receives coverage from UnitedHealthcare for Guardant360® CDx blood test as companion diagnostic in advanced   •   Orion Talent Partners with U.S. Department of Labor to Support Military Transitioning Service Members, Spouses   •   Strateos Appoints Alexander K. Arrow as Chief Financial Officer and Expands Team   •   Edifecs Tops 2023 Best In KLAS for New CMS Payer Interoperability Category   •   Lineage Provides Update on Auditory Neuronal Cell Transplant Program for the Treatment of Hearing Loss   •   Premier Litigation Finance Firm Rocade LLC Partners With Barings and EJF Capital   •   Swim Instruction Leader Aqua-Tots Launches New Swim School App   •   Pivot Point Consulting Named Best in KLAS: Managed IT Services   •   KIA WINS 2023 VINCENTRIC BEST VALUE IN AMERICA AWARDS FOR 2023 SORENTO PHEV AND RIO
Bookmark and Share

What Perceptions Does the U.S. Public Have of Spain? The Answer May Be Surprising.

MIAMI , December 06 /Businesswire/ - What do tennis player Rafael Nadal, chef Jose Andres, retail mogul Amancio Ortega, soccer league La Liga, and the famous pilgrimage to Santiago de Compostela all have in common for Americans? Well, they are the Spanish brands most frequently mentioned in U.S. social media conversations when talking about Spain.

Sports, mainly soccer, have become one of the most iconic brands for Spain, which is why conversation levels around the Spanish soccer league championship reached 1.1 million mentions, driven by the main soccer matches. Furthermore, tennis player Rafael Nadal achieved levels as high as 3.3 million following his participation in the Grand Slam events of 2022.

According to the study, Spain’s country brand is steadily gaining prominence in conversations in the American community. Beyond sports, which is the most present or leading topic in conversations in English, the Spanish brand is also associated with content such as art, digitalization, gastronomy, tourism, etc.; not to mention the interest of Americans in current topics such as health, the economy or Spanish politics.

The pilgrimage of Santiago de Compostela is a valued destination in the minds of the American public. The pilgrimage is popular with those seeking to reset goals and objectives for middle-aged Americans, regardless of religious affiliation.

Positive, Stable Sentiment toward the Spanish Brand

The study found that the U.S. public has had a stable level of confidence in Spain’s national brand over the last five years. The love for Spain is higher in the States of California, Florida, Texas, and New York.

“The fact that the level of trust in Spain has been positive and stable over the last five years means we cannot slow down our work toward our goal of further consolidating the brand,” shared Alejandro Romero, partner and Global CEO of LLYC. “We invite all Americans to visit Spain and enjoy its people, culture and food.”

For the full detailed report please contact Sandra Ramos (sandra.ramos@llorenteycuenca.com).

To learn more about the U.S. market, download LLYC’s most recent annual U.S. Hispanic Report here:

https://understandingushispanics.com/us-hispanics-consumer-report-2022/

About LLYC

LLYC is a global communications, digital marketing, and public affairs consulting firm operating in 20 offices across 12 markets in the Americas and Europe, with affiliates throughout the rest of Latin America. The firm leverages office locations in Miami, New York, and Washington, D.C., a partnership with Finsbury Glover Hering, a unique connection to the U.S. and Hispanic communities, and extensive network in Latin America to help clients bring local, national, and multi-country projects to life.

About the “Perception of Spain in the USA” study

This one-of-a-kind study was conducted by LLYC and powered by the Leading Brands of Spain Forum and ICEX Spain Trade and Investment. It analyzed more than 83 million publications in Spanish and English from the United States between August 2017 and August 2022. The analysis focused on conversions from Twitter, digital outlets, forums, and blogs that shared American perceptions of Spain and its leading companies.


STORY TAGS: Survey, Europe, Spain, United States, North America, Men, Family, General Entertainment, Digital Marketing, Social Media, Sports, Consumer, Media, Soccer, Tourist Attractions, Entertainment, Travel, Public Relations/Investor Relations, Marketing, Communications, Other Consumer, Women, Florida, New York,

Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News