Today's Date: January 29, 2023
GINKGO BIOWORKS ALERT: Bragar Eagel & Squire, P.C. is Investigating Ginkgo Bioworks Holdings, Inc. on Behalf of Long-Term St   •   CREDITORS COMMITTEE FILES REORGANIZATION PLAN FOR DIOCESE OF ROCKVILLE CENTRE; DIOCESE OF ROCKVILLE CENTRE FILES REORGANIZATION   •   Dame Shellie Hunt Founder of the Women of Global Change Honored with Humanitarian Doctorate in London   •   Susan G. Komen® Applauds House Introduction of Bipartisan Metastatic Breast Cancer Access to Care Act   •   ZILLOW GROUP INVESTIGATION INITIATED by Former Louisiana Attorney General: Kahn Swick & Foti, LLC Investigates the Officers   •   Dollar General Announces 19,000th Store Opening   •   Black CannaBusiness CEO Intensive and Multi-State Cannabis Company Parallel Launch 2023 National Education Series in Pittsburgh   •   GENERAC DEADLINE ALERT: Bragar Eagel & Squire, P.C. Reminds Investors that a Class Action Lawsuit Has Been Filed Against Gen   •   THE DIOCESE OF ROCKVILLE CENTRE FILES PLAN OF REORGANIZATION   •   Catholics for Choice on the Murder of Tyre Nichols: Black Lives Matter is a Pro-Life Issue   •   Trusted reusable nappy retailer commits to nationwide incentive scheme and eco education for first-time parents   •   CLEANSPARK INVESTIGATION INITIATED by Former Louisiana Attorney General: Kahn Swick & Foti, LLC Investigates the Officers an   •   KIA AMERICA AND KIA GEORGIA CONTRIBUTE $100,000 TO THE AMERICAN RED CROSS OF GEORGIA IN SUPPORT OF TORNADO RELIEF INITIATIVES   •   "Extra-Strength" Formulation of Jeuveau® Demonstrates Effects Lasting 26 Weeks in Interim Phase II Data Results, Representin   •   PALANTIR TECHNOLOGIES INVESTIGATION INITIATED by Former Louisiana Attorney General: Kahn Swick & Foti, LLC Investigates the   •   SPRUCE ALERT: Bragar Eagel & Squire, P.C. is Investigating Spruce Power Holding Corp on Behalf of Long-Term Stockholders and   •   AARP The Magazine Celebrates the 21st Annual Movies for Grownups® Awards   •   The International Fellowship of Christians and Jews Celebrating 40th Anniversary in 2023   •   CORRECTING and REPLACING Vibrant Emotional Health Names Dr. Tia Dole as New Chief 988 Suicide & Crisis Lifeline Officer   •   University of Phoenix College of Doctoral Studies Releases Whitepaper on Role of Demographics in Career Optimism
Bookmark and Share

Pixalate's December 2022 Children's Privacy Index for Mobile Advertising Ranks Programmatic Sell-Side Platforms (SSPs) Based on

Pixalate's December 2022 Children's Privacy Index for Mobile Advertising Ranks Programmatic Sell-Side Platforms (SSPs) Based on Percentage of Inventory from Child-Directed Apps

PR Newswire

Pixalate's Children's Privacy Index for Sellers helps the ad tech industry navigate compliance with the Children's Online Privacy Protection Act (COPPA).

LONDON, Jan. 24, 2023 /PRNewswire/ -- Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the December 2022 Children's Privacy Index for Mobile Advertising.

The monthly index benchmarks Supply-Side Platforms (SSPs) based on the percentage of ads they sell that are on apps that are likely child-directed, as assessed by Pixalate's COPPA Methodology.

Key Takeaways

  • December saw two sellers reported with a Critical risk level. The last time any seller had a Critical risk level was October.
  • Six sellers received a High risk level for December, down 33% from November.
  • 12 sellers were at Medium risk, a 20% decrease from the previous month.
  • 22 sellers were found to be at Low risk, up from 19 in November.

According to Pixalate's Q3 2022 COPPA Risk Scorecard Report: Google Vs. Apple there are ~420K likely child-directed mobile apps across the Google & Apple mobile app stores, which is approximately 8% of all apps across both stores. These apps can pose a COPPA compliance risk to advertising buyers and sellers, and awareness of which apps are child-directed is an important step in mitigating compliance risks.

Visit Pixalate's Knowledge Base for more information about the Children's Privacy Index for Mobile Advertising.

What is COPPA - and why it matters for advertisers

For nearly 25 years, the privacy of children online in the U.S. has been governed by COPPA and its implementing Rule, which has come under scrutiny as regulators aim to address its application in today's complex advertising ecosystem.

COPPA bars the collection of data from children under 13 without verified parental consent. Advertisers, ad buyers, and sellers are at risk of collecting childrens' personal data from apps not clearly labeled as child-directed in the app stores. As the gatekeepers of the mobile app stores, Google & Apple are well positioned to provide clarity yet they do not require developers of apps targeting children to identify as such nor do they prominently feature that information in the app stores. Doing so would not only help parents protect their children online, but would also enable ad tech companies in complying with COPPA.

About Pixalate

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate's marketing compliance solutions encompass the industry's first COPPA Compliance Technology, designed to identify likely child-directed apps and potential compliance risks. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com

Disclaimer

The content of this press release, and the Children's Privacy Index for Mobile Advertising, reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. It is important to note, however, that a seller's rating on the Children's Privacy Index for Mobile Advertising does not mean that the seller is failing to comply with COPPA. Further, with respect to apps that appear to be child-directed and have characteristics that, in Pixalate's opinion, may trigger related privacy obligations and/or risk, such assertions reflect Pixalate's opinions (i.e., they are neither facts nor guarantees); and, although Pixalate's methodologies used to render such opinions are derived from automated processing and at times coupled with human intervention, no assurances can be – or are – given by Pixalate with respect to the accuracy of any such opinions. Neither this press release nor the Children's Privacy Index for Mobile Advertising are intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings and apparent trends.

Contact:

Liz Margolis

lmargolis@pixalate.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/pixalates-december-2022-childrens-privacy-index-for-mobile-advertising-ranks-programmatic-sell-side-platforms-ssps-based-on-percentage-of-inventory-from-child-directed-apps-301729600.html

SOURCE Pixalate



Back to top
| Back to home page
Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News