Eight Major Issues with Influencer Marketing, According to RAD AI
LOS ANGELES , March 22 /Businesswire/ - Influencer marketing suffers from eight common issues that sabotage campaign results, according to an analysis by RAD AI, a platform that delivers ROI-based creative intelligence solutions. RAD AI founder and CEO Jeremy Barnett traces the root of the problem to a lack of data-driven standards:
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“While other paid advertising methods rely on decisions driven by strict big data analytics methodologies, influencer marketing still relies on intuitive guesswork,” says Barnett. “This is the root of a systemic problem that manifests itself in multiple symptoms all stemming from the same cause. We've seen the same patterns over and over again across multiple industries.”
The eight most common problems with influencer marketers face, Barnett says:
Barnett says, “The answer to these issues is adopting a standardized, data-driven approach to influencer marketing.” He continues, “We recommend that brands demand more from their marketing partners and develop performance goals using quantitative, easy to understand campaign metrics.” Barnett concludes, “A new standard of excellence has been long overdue and the RAD AI mission remains constant - to help marketers harness the power of AI to create authentic, ROI-based influencer campaigns.”
About RAD AI
RAD AI (Remove All Doubt) is an artificial intelligence that automates ROI-based creative decisions and content strategy at scale. The company uses its proprietary AI through 600+ API connections to deliver unbiased creative intelligence that inform campaign concepts, content production and influencer selection. This results in better ROI across the entire marketing mix, hundreds of hours saved on creating content and a measurable reduction in content costs. The company is based in Los Angeles, CA and was founded in 2018. For more information about RAD Intelligence, please visit us at https://www.radintel.ai.
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