Today's Date: September 25, 2023 collaborates with   •   Reactive Technologies’ Grid Inertia Measurement Tech to Enable Offshore Wind Rollout in Taiwan   •   PRAIRIE VIEW A&M UNIVERSITY ANNOUNCES 2023-2024 WRITER-IN-RESIDENCE ATTICA LOCKE   •   Joint Statement on the Importance of Comprehensive, Multidisciplinary and Collaborative Care for Patients with Peripheral Artery   •   Wondershare FamiSafe 7.0 safeguarding Children with AI   •   THE BLACK WOMEN'S AGENDA, INC. HOSTS 46TH ANNUAL SYMPOSIUM TOWN HALL & AWARDS LUNCHEON   •   2023 Gangnam Festival to be Held in Gangnam, the Heart of K-pop   •   Guidewire Optimistic About New Direction of California Insurance   •   Live Good Inc. Celebrates Diversity and Unity: A Beacon of Progress in the Spirit of Crissy Field, Angel Island and the Buffalo   •   2023 GLOBAL CITIZEN FESTIVAL SEES $240 MILLION COMMITMENT FROM FRANCE AND NORWAY TO COMBAT THE GLOBAL FOOD CRISIS   •   Sixth Annual War Heroes on Water Charity Sportfishing Tournament Kicks Off, Bringing Hope and Healing to Combat-Wounded Veterans   •   65+ Populations in Upstate NY's 4 Largest Regions Surging, Getting Poorer; AARP NY to Meet with Local Leaders   •   No more oil, gas and coal. Two nation-states join growing bloc of countries calling for a Fossil Fuel Non-Proliferation Treaty   •   Student Entrepreneurs from Yale University Win Prestigious $1 Million 2023 Hult Prize   •   France Announces €40 Million in New Funding to Education Cannot Wait at Global Citizen Festival   •   Shift4 Partners with Give Lively to Offer Powerful Fundraising Solution to Nonprofits   •   Statement by Minister Khera on Yom Kippur   •   Intel Editorial: Intel Addresses Semiconductor Workforce Shortage   •   Statement by the Prime Minister on Yom Kippur   •   A Meyers Manx Collaboration with Artist Sage Vaughn Contributes $200,000 to Arts Education Fundraiser
Bookmark and Share

Changing dishwashing habits can help save more than 3.5 million tonnes of CO2 in Europe

GENEVA , June 05 /Businesswire/ - Long known as a brand that offers value to families, Fairy’s innovation will enable the brand to evolve this incentive to find greater value in the dish-care category: saving energy, reducing the cost of energy bills in the homes of families across Europe, and, importantly, helping consumers reduce their carbon footprint whilst dishwashing. A vision with the potential to cut dishwashing’s carbon footprint by up to 60% (when washing-up) and 33%** a year (using a dishwasher).

This press release features multimedia. View the full release here:

Fairy’s product innovation and continued sustainability focus sits alongside the latest findings of the products’ LCA results (Graphic: Business Wire)

Fairy’s product innovation and continued sustainability focus sits alongside the latest findings of the products’ LCA results (Graphic: Business Wire)

Fairy’s product innovation and continued sustainability focus sits alongside the latest findings of the products’ LCA results. Research verified by independent parties to establish the environmental impact of Fairy’s hand and dishwasher products across their lifecycle.

Results found the majority of the carbon footprint of dishwashing - both by hand and in a machine - is related to heating of the water and additional energy needed to run an automatic dishwasher cycle in the consumer’s kitchen. On average, these processes can cause up to 93% of hand dishwashing’s carbon footprint and 72% of the carbon footprint when using a machine**.

In line with these findings, Fairy encourages consumers to wash cooler and switch from normal to short cycles. The latest Fairy formulas are designed with a Fast Activating Cleaning System for faster action in short cycles and to work quickly even in cooler water temperatures at the sink. Hence, cutting the carbon footprint of dishwashing by reducing the energy used to heat water. With Fairy specially designed to offer a brilliant clean even in these more challenging cleaning conditions, these campaigns set to demonstrate the sustained cleaning power of Fairy to inspire a switch to more sustainable dishwashing habits that can also help users save.

Oya Ongor, Senior Vice President, Procter & Gamble Home Care brands, Europe, comments: “As staple products in homes across Europe, we know we have a responsibility to help families. Our research continues to find that families need a product they can trust - if it doesn’t work in sustainable conditions, they’ll stick to the behaviors they know will get the job done, and they’ve too often been let down by poor performance. That’s why we design products that are made to help consumer save energy, with products delivering impeccable cleaning results in challenging energy efficient conditions.

Our sustainability journey doesn’t stop there, of course. We also continue to innovate across our packaging, manufacturing, production and supply chains, as part of our efforts to evaluate and improve our overall LCA, contributing to P&G’s 2030 sustainability targets. At Fairy, we are proud to work with external expert partners to support our vision, for example, our partnership with Energy Saving Trust to verify UK energy saving potential through changing dishwashing habits”.

About Fairy LCA

**based on Simplified breakdown of ISO certified LCA, of 10 selected European countries, 2023. Reduction of the carbon footprint when moving to 23C. Simplified breakdown pending ISO certified LCA, 10 European & Middle Eastern Countries, 2023. Excluding pre-rinse. Short cycle defined as ≤ 55min. Reduction of the carbon footprint when moving from auto/ normal to short cycle.

***Simplified breakdown of ISO certified LCA based on 6 selected European countries, 2023. Excluding pre-rinse.

About Energy Saving Trust

Energy Saving Trust is an independent organisation – working to address the climate emergency. A respected and trusted voice on energy efficiency and clean energy solutions, it is working towards a smart, decarbonised, decentralised energy system.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands. For other P&G news, visit us at

STORY TAGS: Photo/Multimedia, Corporate Social Responsibility, Product/Service, Home Goods, Other Retail, Sustainability, Environment, Environmental Issues, Chemicals/Plastics, Manufacturing, Retail, Greece, North America, Romania, Europe, United States, Spain, France, United Kingdom, Ohio,


White House Live Stream
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Sounds Make the News ®
Atlanta - WAOK-Urban
Berkley / San Francisco - KPFA-Progressive
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
Washington - WOL-Urban

Listen to United Natiosns News