Menstrual Cups Market size to grow at a CAGR of 5.18% from 2022 to 2027; Increasing Number of Product Launches Drives Growth -Technavio

NEW YORK, June 9, 2023 /PRNewswire/ -- The menstrual cups market is estimated to grow by USD 425.44 million from 2022 to 2027. However, the growth momentum will progress at a CAGR of 5.18% during the forecast period. The market is segmented by product (reusable menstrual cups and disposable menstrual cups), distribution channel (retail and online), and geography (North America, Europe, APAC, South America, and the Middle East and Africa). The market share growth by the reusable menstrual cups segment will be significant for overall market growth during the forecast period. Key vendors adopting strategies such as increasing awareness of reusable menstrual products, new product launches, and strong marketing to increase the sales of menstrual cups will drive the growth of this segment during the forecast period. Furthermore, the increasing adoption of menstrual cups for menstrual management in developed countries has led market vendors to introduce new reusable menstrual cups. The increasing number of product launches is a major factor driving the global menstrual cup market growth. Manufacturers dedicate their efforts towards developing technologically advanced and innovative menstrual cups, which feature novel designs and functionalities. Also, they launch new products to diversify their product offerings and increase their sales. Hence, such factors drive the market growth during the forecast period. Download a Sample Report Now!

Information Services Market Insights -

• Vendors: 15+, Including Anigan Inc., Blossom Cup, Diva International Inc., FemmyCycle, Fleurcup, Intimina, Jaguara s.r.o., koloXo, Lena Cup LLC, Lune Group Oy Ltd., Me Luna GmbH, Merula GmbH, Mildcares, MonthlyCup AB, Mooncup Ltd., Ruby Cup, Saalt, Sckoon Inc.Â, The Flex Co., and THE KEEPER Inc., among others
• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
• Segments: Product (Reusable menstrual cups and Disposable menstrual cups), Distribution Channel (Retail and Online), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

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Menstrual cups market - Vendor Insights

The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. Technavio report analyzes the market's competitive landscape and offers information on several market vendors including Anigan Inc., Blossom Cup, Diva International Inc., FemmyCycle, Fleurcup, Intimina, Jaguara s.r.o., koloXo, Lena Cup LLC, Lune Group Oy Ltd., Me Luna GmbH, Merula GmbH, Mildcares, MonthlyCup AB, Mooncup Ltd., Ruby Cup, Saalt, Sckoon Inc., The Flex Co., and THE KEEPER Inc.

Menstrual Cups Market – Market Dynamics

Major Trends - 

• The demand for menstrual cups is increasing globally as they are an effective solution for women to maintain personal hygiene during menstruation. 
• Market vendors employ various strategies to expand their market presence, one of which is adopting merger and acquisition (M&A) strategies to bolster their global presence.
• Such strategies for product development and commercialization provide vendors with several benefits, including cost containment, product line extension, and increased geographical reach.
• Hence, such trends drive the market growth during the forecast period. 

Key challenges - 

• The strong presence of substitute products is a significant challenge hindering the global menstrual cups market growth. 
• The presence of strong substitute products, such as sanitary pads, cotton cloth rags, period panties, and tampons hampers market growth.
• Furthermore, the preference for menstrual health management products is based on personal choice, economic status, cultural acceptability, and the availability of products.
• Moreover, the market has a few small vendors with a limited global presence and this lack of large vendors, which have an established global presence, is expected to continue to threaten market growth during the forecast period. 

Drivers, Trends and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

The menstrual cups market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.

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What are the key data covered in this Menstrual Cups Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the menstrual cups market between 2023 and 2027
• Precise estimation of the size of the menstrual cups market and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the menstrual cups market across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of menstrual cups market vendors

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The organic sanitary napkins market size is estimated to grow at a CAGR of 7.46% between 2022 and 2027. The market size is forecast to increase by USD 1,033.14 million. This organic sanitary napkins market report extensively covers market segmentation by product (organic menstrual pads and organic pantyliners), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). The healthy alternative for conventional sanitary napkins is notably driving the market growth.

The organic and natural feminine care market size is projected to increase by USD 1,095.47 million, and the market is estimated to grow at a CAGR of 7.02% between 2022 and 2027. In 2017, the size of the market was valued at USD 2,159.64 million. This organic and natural feminine care market report extensively covers market segmentation by product (menstrual pads, tampons, and pantyliners), distribution channel (offline and online), and geography (Europe, North America, APAC, South America, and Middle East and Africa). The increasing rate of cervical cancer is a key trend shaping the market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022 

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global menstrual cups market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global menstrual cups market 2017 - 2021 ($ million)

• 4.2 Product Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)

• 4.3 Distribution Channel Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments 
• Exhibit 30: Chart on Product - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Product - Market share 2022-2027 (%)

• 6.2 Comparison by Product 
• Exhibit 32: Chart on Comparison by Product
• Exhibit 33: Data Table on Comparison by Product

• 6.3 Reusable menstrual cups - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Reusable menstrual cups - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Reusable menstrual cups - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Reusable menstrual cups - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Reusable menstrual cups - Year-over-year growth 2022-2027 (%)

• 6.4 Disposable menstrual cups - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Disposable menstrual cups - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Disposable menstrual cups - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Disposable menstrual cups - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Disposable menstrual cups - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Product 
• Exhibit 42: Market opportunity by Product ($ million)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments 
• Exhibit 43: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 44: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 7.2 Comparison by Distribution Channel 
• Exhibit 45: Chart on Comparison by Distribution Channel
• Exhibit 46: Data Table on Comparison by Distribution Channel

• 7.3 Retail - Market size and forecast 2022-2027
• Exhibit 47: Chart on Retail - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Data Table on Retail - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Chart on Retail - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Retail - Year-over-year growth 2022-2027 (%)

• 7.4 Online - Market size and forecast 2022-2027
• Exhibit 51: Chart on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Distribution Channel
• Exhibit 55: Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 57: Chart on Market share by geography 2022-2027 (%)
• Exhibit 58: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 59: Chart on Geographic comparison
• Exhibit 60: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 61: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 63: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 64: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 69: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 UK - Market size and forecast 2022-2027
• Exhibit 85: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027
• Exhibit 89: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.11 China - Market size and forecast 2022-2027
• Exhibit 93: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.12 India - Market size and forecast 2022-2027
• Exhibit 97: Chart on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on India - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 101: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers 

• 10.2 Market challenges 

• 10.3 Impact of drivers and challenges 
• Exhibit 102: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends 

11 Vendor Landscape

• 11.1 Overview 

• 11.2 Vendor landscape 
• Exhibit 103: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 104: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 105: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 106: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 107: Matrix on vendor position and classification

• 12.3 Anigan Inc. 
• Exhibit 108: Anigan Inc. - Overview
• Exhibit 109: Anigan Inc. - Product / Service
• Exhibit 110: Anigan Inc. - Key offerings

• 12.4 Blossom Cup 
• Exhibit 111: Blossom Cup - Overview
• Exhibit 112: Blossom Cup - Product / Service
• Exhibit 113: Blossom Cup - Key offerings

• 12.5 Diva International Inc. 
• Exhibit 114: Diva International Inc. - Overview
• Exhibit 115: Diva International Inc. - Product / Service
• Exhibit 116: Diva International Inc. - Key offerings

• 12.6 FemmyCycle 
• Exhibit 117: FemmyCycle - Overview
• Exhibit 118: FemmyCycle - Product / Service
• Exhibit 119: FemmyCycle - Key offerings

• 12.7 Fleurcup 
• Exhibit 120: Fleurcup - Overview
• Exhibit 121: Fleurcup - Product / Service
• Exhibit 122: Fleurcup - Key offerings

• 12.8 Intimina 
• Exhibit 123: Intimina - Overview
• Exhibit 124: Intimina - Product / Service
• Exhibit 125: Intimina - Key offerings

• 12.9 Jaguara s.r.o. 
• Exhibit 126: Jaguara s.r.o. - Overview
• Exhibit 127: Jaguara s.r.o. - Product / Service
• Exhibit 128: Jaguara s.r.o. - Key offerings

• 12.10 Lena Cup LLC 
• Exhibit 129: Lena Cup LLC - Overview
• Exhibit 130: Lena Cup LLC - Product / Service
• Exhibit 131: Lena Cup LLC - Key offerings

• 12.11 Lune Group Oy Ltd. 
• Exhibit 132: Lune Group Oy Ltd. - Overview
• Exhibit 133: Lune Group Oy Ltd. - Product / Service
• Exhibit 134: Lune Group Oy Ltd. - Key offerings

• 12.12 Me Luna GmbH 
• Exhibit 135: Me Luna GmbH - Overview
• Exhibit 136: Me Luna GmbH - Product / Service
• Exhibit 137: Me Luna GmbH - Key offerings

• 12.13 Merula GmbH 
• Exhibit 138: Merula GmbH - Overview
• Exhibit 139: Merula GmbH - Product / Service
• Exhibit 140: Merula GmbH - Key offerings

• 12.14 Mooncup Ltd. 
• Exhibit 141: Mooncup Ltd. - Overview
• Exhibit 142: Mooncup Ltd. - Product / Service
• Exhibit 143: Mooncup Ltd. - Key offerings

• 12.15 Saalt 
• Exhibit 144: Saalt - Overview
• Exhibit 145: Saalt - Product / Service
• Exhibit 146: Saalt - Key offerings

• 12.16 Sckoon Inc. 
• Exhibit 147: Sckoon Inc. - Overview
• Exhibit 148: Sckoon Inc. - Product / Service
• Exhibit 149: Sckoon Inc. - Key offerings

• 12.17 The Flex Co. 
• Exhibit 150: The Flex Co. - Overview
• Exhibit 151: The Flex Co. - Product / Service
• Exhibit 152: The Flex Co. - Key offerings

13 Appendix

• 13.1 Scope of the report 

• 13.2 Inclusions and exclusions checklist
• Exhibit 153: Inclusions checklist
• Exhibit 154: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 155: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 156: Research methodology
• Exhibit 157: Validation techniques employed for market sizing
• Exhibit 158: Information sources

• 13.5 List of abbreviations 
• Exhibit 159: List of abbreviations

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