Today's Date: October 2, 2023
Solving the Childcare Crisis One Step at a Time: A Marketplace of Employer-Backed Educational Programs   •   Boise State University’s Cyberdome Program Soars in First Year of Operation   •   New Esri Book Provides Accessible Understanding of the Most Widely Used ArcGIS Spatial Statistics Tools   •   New Edition of Esri's ArcGIS Pro Guide Is Revised and Streamlined for Learning Latest Workflows   •   Esri Releases New Guide for Readers with Little to No Previous Experience with ArcGIS Pro   •   Make-A-Wish® and BuzzRx® celebrate 10 years of partnership in support of children with critical illnesses   •   SourceAmerica Promotes Workforce Inclusion for People with Disabilities During National Disability Employment Awareness Month   •   BACARDÍ® Rum Inaugurates System to Cut Greenhouse Gas Emissions by 50%   •   Ink Different Tattoos Teams Up With The Red Cross For "Holiday For Heroes" Nationwide Campaign To Support The Armed Service Memb   •   RUSSELL INNOVATION CENTER FOR ENTREPRENEURS TO RECEIVE $800K GRANT   •   Postpartum Support International Observes Pregnancy and Infant Loss Awareness Month   •   Connie Health Expands Medicare Advisory Services to Georgia   •   ESFM USA® Wins Sustainability Award From International Facility Management Association for Impact of Energy Management Solut   •   Caring Transitions of Ambler Brings Much-Needed Services to Montgomery County   •   Meijer enhances its health and wellness customer experience by partnering with Blue Cross Blue Shield of Michigan on a Medicare   •   Electra Extends Processing of Black Mass Material Based on Successes of Its Battery Recycling Trial   •   SageSure Earns Industry Accolades for Underwriting Performance and Culture   •   Esri Book Teaches Human Geography Using Interactive Maps and Data for a Unique Perspective   •   Peekaboo Gender Test Announces Groundbreaking Clinical Study Results: Accurate Fetal Sex Determination at Just 6 Weeks of Pregna   •   Ameresco to Announce Third Quarter 2023 Financial Results on November 6, 2023
Bookmark and Share

Melissa & Doug Opens First Flagship Retail Store Ahead of the Holiday Season

Melissa & Doug Opens First Flagship Retail Store Ahead of the Holiday Season

PR Newswire

To celebrate 35 years of inspiring imaginations, the brand is presenting a curated selection of its timeless toys in a designed-to-inspire shop, just in time for holiday gifting 

WILTON, Conn., Sept. 19, 2023 /PRNewswire/ -- Melissa & Doug, recognized by parents as the #1 preschool brand for wooden and sustainable toys, announced today the grand opening of its first-ever retail store this fall. The 1,600-square-foot store is scheduled to open its doors on October 6, 2023, in The Westchester, a premium shopping mall in White Plains, New York, just outside New York City and near Melissa & Doug headquarters in Wilton, Connecticut.

As the company's first brick-and-mortar location in its 35-year history, the store will feature a wide selection of the brand's top-selling toys across categories including pretend play sets, learning toys, baby and toddler products, puzzles, and arts & crafts. The designed-to-inspire store will bring the brand to life in innovative ways consumers have not seen before in traditional physical and online spaces. Consumers will get a closeup experience of the attention to detail, quality, and play value of the toys.

"Melissa & Doug has been a mainstay in the toy industry for nearly four decades, helping families ignite imagination and create lifelong memories together," says Fernando Mercé, Chief Executive Officer. "We're always looking for new ways to share our important purpose and quality toys with consumers, especially during the gifting season. We're thrilled to open our first-ever retail store where consumers can discover and shop a curated selection of open-ended, screen-free toys for their little ones."

Consumers will find top sellers and innovative new products throughout the store with trained brand ambassadors at the ready to assist them with their shopping experience and recommend the perfect toy for every child. Families can also expect small engaging moments throughout, including a spot where kids can measure how many "scoops of ice cream" tall they are, as well as exclusive take-home activities. Plus, Melissa & Doug will honor its 35th anniversary with the in-store debut of the all-new Rainbow Giraffe, a special edition of its iconic 4-foot giraffe plush toy. The colorful plush is exclusively available at the store and on

"Families really look to Melissa & Doug when seeking toys that inspire imaginative, screen-free play especially in those first few years," says Bridgette Miller, Chief Marketing and Sustainability Officer. "When designing a shopping experience for parents and caregivers, it was important for us to create an environment that really represented this. Adults and children alike will love walking into our store and seeing the brand come to life!"

The Melissa & Doug retail store will open its doors on October 6, 2023, with prize giveaways, product demonstrations, and more fun surprises for its first customers. Melissa & Doug will be supporting the store and driving traffic through in-mall signage, media and press events, local marketing efforts, and sponsorship of the mall's Santa Experience. The store can be found on Level 3 of The Westchester.

For more details and to learn about the importance of open-ended, screen-free play, visit

About Melissa & Doug

Timeless Toys. Endless Possibilities.®

From classic wooden toys to crafts and pretend play, Melissa & Doug products provide a launch pad to ignite imagination and a sense of wonder in all children so they can discover their passions and their purpose. Recognized by parents as the #1 preschool brand for wooden and sustainable toys, Melissa & Doug is committed to its vision of making timeless, sustainable toys for a thriving and inclusive world. Melissa & Doug is proudly partnering with the American Academy of Pediatrics to foster early brain development and to champion the health benefits of open-ended play through their joint Power of Play alliance. 

Press Contact

Rosalie Sellman

Cision View original content to download multimedia:

SOURCE Melissa & Doug

Back to top
| Back to home page

White House Live Stream
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Sounds Make the News ®
Atlanta - WAOK-Urban
Berkley / San Francisco - KPFA-Progressive
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
Washington - WOL-Urban

Listen to United Natiosns News