Today's Date: February 27, 2024
Grindr Announces Date of Fourth Quarter and Full Year 2023 Financial Results Earnings Call   •   Bumble Inc. Announces Fourth Quarter and Full Year 2023 Results   •   Sabra Reports Fourth Quarter 2023 Results; Introduces 2024 Guidance   •   Nerdy Announces Fourth Quarter and Full Year 2023 Financial Results   •   Des Nedhe Group and EPCOR launching new partnership to develop water treatment facility at Grasswood Junction   •   CIEE and AAIDN Announce the 2024 Douglass-O'Connell Global Interns   •   Watercrest Senior Living Group Celebrates the Promotion of Jessica Desjarlais to Director of Associate Experience   •   Fuel Tech Schedules 2023 Fourth Quarter and Full Year Financial Results and Conference Call   •   Government of Canada helps Edmonton church improve community safety against hate-motivated crimes   •   Foster Garvey and JMMP Announce Launch of Stone Scholars Class Honoring Rafael Stone   •   Watercrest Macon Assisted Living and Memory Care Honored with Prestigious Reputation 800 Award   •   agilon health Reports Fourth Quarter 2023 Results   •   First Solar, Inc. Announces Fourth Quarter and Full Year 2023 Financial Results and 2024 Guidance   •   THE TRANSFORMATIVE POWER OF LEARNING   •   Performant Financial Corporation to Report Fourth Quarter and Full-year 2023 Earnings on March 12, 2024   •   Phreesia’s Hilary Hatch Again Named to the 2024-2025 NQF Leadership Consortium   •   Cincinnati Children's names Bob Carpenter senior vice president and chief legal officer   •   Yelp to Participate in the Morgan Stanley Technology, Media & Telecom Conference   •   LA Rams, It's Bigger Than Us, Pepsi and LA Regional Food Bank Join Forces to Address Food and Nutrition Insecurity   •   Kathairos Solutions and Doig River First Nation Embark on Strategic Environmental Initiative to Reduce Methane Emissions
Bookmark and Share

Radio Ink's Hispanic Radio Conference Develops First-of-Its-Kind Hispanic Radio Alliance

Radio Ink's Hispanic Radio Conference Develops First-of-Its-Kind Hispanic Radio Alliance

PR Newswire

Radio Ink's Hispanic Radio Conference creates the Hispanic Radio Alliance, designed to raise awareness for the importance of Hispanic radio, foster collaboration among key stakeholders, and drive revenue for this undervalued industry segment.

SAN ANTONIO, Feb. 12, 2024 /PRNewswire-PRWeb/ -- At the 2023 Radio Ink Hispanic Radio Conference, which took place June 14-15 in Miami, a common theme was the fact that Hispanic radio can deliver incredible value for advertisers and partners yet remains largely undervalued. For example, according to Nielsen, "94% of all Latinos ages 18 and over listen to AM/FM radio on a monthly basis, compared to 59% of all streaming music services." This led to calls for the establishment of a new grassroots local coalition aimed at bringing awareness of the importance of Hispanic radio among advertisers and agencies up and down Main Street and beyond. This new entity, which is represented by key stakeholders across several parts of the industry, will be called the Hispanic Radio Alliance.

"What is especially impressive about this group is that it represents such a broad array of radio groups that target Latinos and others who have a stake in serving their local communities that are part of this dynamic segment of the population."

Members of the newly formed group include representatives from BIA Advisory Services, Bryan Broadcasting, Futuri Media, HRN Media Networks, law firm Fletcher, Heald & Hildreth, Nielsen Audio, Nueva Network, and Solmart Media.

"What is especially impressive about this group is that it represents such a broad array of radio groups that target Latinos and others who have a stake in serving their local communities that are part of this dynamic segment of the population." said Deborah Parenti, President/Publisher of Radio Ink.

"Bringing all of Hispanic radio interests together was the foundation on which the Hispanic Radio Conference was built, so to see this group coalesce is both extremely gratifying and promising."

The Hispanic Radio Alliance intends to amplify the value proposition for this important part of the industry by:

  • Developing local marketing campaigns intended to articulate the unique value of the Hispanic radio market in local communities across the country for advertisers.
  • Having broadcast partner members use their unique capabilities to launch research studies, develop creative collateral, and more.
  • Devoting airtime and digital inventory dedicated to promoting the said campaigns.
  • Establish local marketing coalitions to present the importance of Hispanic radio to local political races. Local races are key for radio. Radio is forecast to book $400 million in political advertising in the 2024 election cycle, according to new numbers released by Vivvix CMAG, which has been tracking election ad spend since 1996. That's one-third more than radio's haul in the 2022 mid-term election.
  • Meeting on an ongoing basis to determine effectiveness of their efforts, identify key market trends, and continue to adjust their approach.

For more information on the Hispanic Radio Alliance, including information on how to join, please contact Deborah Parenti at dparenti@streamlinepublishing.com

Cision View original content:https://www.prweb.com/releases/radio-inks-hispanic-radio-conference-develops-first-of-its-kind-hispanic-radio-alliance-302059002.html

SOURCE Radio Ink



Back to top
| Back to home page
Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News