Today's Date: April 20, 2024
Divert Announces Purchase of New Site in Lexington, North Carolina for Future Integrated Diversion & Energy Facility   •   Kellanova and Shaw's join No Kid Hungry to help end summer hunger for kids and families in Maine   •   Eaton to announce first quarter 2024 earnings on April 30, 2024   •   T2EARTH Celebrates Earth Day by Leading the Wood Products Industry towards a Sustainable Built Environment   •   T2EARTH Launches Official YouTube Channel – T2EARTH Talks   •   El Car Wash Partners With “CARD” to Support Neurodiversity in the Workplace   •   LS Cable & System Welcomes $99 Million Investment Tax Credit Under Section 48C of the Inflation Reduction Act   •   Prime Minister announces appointment of the next Commissioner of the Northwest Territories   •   Island Fin Poké Co. Celebrates Earth Day by Sharing Its Sustainable Efforts Toward a Greener Earth   •   Hartford HealthCare makes Earth-friendly pledge of carbon neutrality by 2050   •   Engel & Völkers Dallas Fort Worth Presents $20,824 to Special Olympics   •   H2 Green Mining and Ohmium Sign Agreement to Boost Green Hydrogen in Chile   •   Statement from the Minister of Indigenous Services on the preliminary findings from the United Nations Special Rapporteur on the   •   Coming into Force of Algonquins of Pikwakanagan First Nation's Child and Family Services Law, Nigig Nibi Ki-win   •   Energy Transition Accelerator Advances with New Secretariat, Expert Consultative Group   •   Clarification of Details Regarding Oceansix's Engagement with RB Milestone Group LLC   •   Boys & Girls Clubs of the Valley and Ross Stores Celebrated 10-Year Anniversary of "Help Local Kids Thrive" In-Store Fundrai   •   University of Phoenix College of Nursing Faculty Leadership Selected for Prestigious Fellows of the American Association of Nurs   •   USAA to Gift Vehicles to Military and Their Families in 2024   •   Strengthening Canadian research and innovation
Bookmark and Share

Pudgy Penguins Continues Growth with Expanded Toy Collection in Major U.S. Retail Chain

Pudgy Penguins Continues Growth with Expanded Toy Collection in Major U.S. Retail Chain

PR Newswire

  • Following its successful debut in Walmart stores in September 2023, Pudgy Penguins' Pudgy Toys line has increased availability to 3,100 total Walmart locations across the U.S.
  • This new expansion will include 30 different Pudgy Toys including Lil Pudgys Igloo Collectibles and Action Figures, all exclusive to Walmart
  • Through the introduction of OverpassIP, holders who submitted their Pudgy Penguins for licensing will receive royalties from their inclusion in the new expansion.

MIAMI, Feb. 20, 2024 /PRNewswire/ -- Pudgy Penguins, the IP and brand-development company behind the series of globally-recognized characters, today announced that its line of collectible toys, Pudgy Toys, will expand its Walmart relationship with the addition of 1,100 new locations that will carry the line and the introduction of new Walmart toy exclusives. This is a major milestone for Pudgy Toy's collaboration with Walmart and demonstrates the continued success of Pudgy Penguins' retail strategy, turning the digital collectible characters into toys, to reach the consumer market at scale.

Pudgy Penguins launched Pudgy Toys, a line of plushies, figurines, and physical collectibles inspired by its NFT collection in May 2023 on e-commerce platforms and the brand quickly became a number one seller on Amazon in three separate categories and won Toy Insider's Top Summer Toy in 2023. In September 2023, Pudgy Toys debuted in 2,000 Walmart locations.

"Our strategic collaboration with Walmart has allowed Pudgy Penguins to reach new heights in the consumer market. The expansion into additional Walmart locations, alongside exclusive toy offerings, underscores the enduring appeal of Pudgy Penguins characters," said Luca Netz, CEO of Pudgy Penguins. "By blending traditional digital platforms with innovative blockchain technology, we're giving a new class of consumers tailored interactive experiences while elevating the online Web3 community."

Pudgy Toys will now be available at 3,100 U.S. Walmart stores with new Walmart exclusives including five collectible Pudgy figurines and 25 Lil Pudgys mystery igloos with unique Pudgy characters inside. Each toy comes with a QR code that unlocks traits and collectibles inside of Pudgy World, an online, open-world game that is powered by the Layer 2 blockchain, zkSync Era, where players can customize penguin characters, complete story-driven quests, and more. 

Since all of the existing and upcoming Pudgy Toys are connected to existing pieces of NFT IP, the NFT holders will continue to receive royalty payments from Pudgy Penguins' recently announced licensing platform, OverpassIP, where holders can submit their NFTs to be considered for future Pudgy Toy launches and other projects.

OverpassIP is a revolutionary step for not only NFTs but also blockchain technology, by creating a novelty approach to IP licensing. The OverpassIP technology has simplified the licensing process for Pudgy holders by opting them into automatic royalty tracking, which in turn has created real-world utility and value for said holders. The latest Walmart drop is a prime example of royalties being passed along to the Pudgy holders who have opted into licensing their NFTs for this iteration of Pudgy Toys. OverpassIP is still in Beta, however, its creation and implementation is an evolution of the digital asset ecosystem to expand into real-world deployment, unlocking new avenues for community engagement and value creation specifically for the NFT community.

Walmart will carry 30 different Pudgy Toys including Lil Pudgys Igloo Collectibles and Action Figures. The Pudgy Toys range between $2.99-$11.97. Pudgy Penguins has refined and enhanced the packaging design for this new toyline, featuring the debut of a novel Blind Box Collection Series for their plush toys. The open Beta of Pudgy World can be accessed at www.PudgyWorld.com. Pudgy Toys, made by PMI Kids' World, can be found at select Walmart stores nationwide and at Walmart.com.

About Pudgy Penguins

Pudgy Penguins is dedicated to making Web3 accessible to everyone by creating innovative products that enable seamless onboarding. Their focus on community empowerment and building brand awareness has made them the leading IP in the Web3 space while also disrupting the traditional IP sphere. They're committed to impacting the everyday consumer and shaping the future of IP, Web3, and beyond. Visit pudgypenguins.com to learn more.

Instagram: @pudgypenguins

Twitter: @pudgypenguins

YouTube: @pudgypenguinsofficial

Pudgy Penguins Media Contact

Sunshine Sachs Morgan & Lylis

pudgypenguins@ssmandl.com 

MGroup

press@mgroupsc.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/pudgy-penguins-continues-growth-with-expanded-toy-collection-in-major-us-retail-chain-302066557.html

SOURCE Pudgy Penguins



Back to top
| Back to home page
Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
Breaking News
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News