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Supergoop! Appoints Beauty Industry Veteran Lisa Sequino as CEO to Lead Next Chapter of Growth

SAN ANTONIO , February 26 /Businesswire/ - Supergoop!, the first skincare brand that puts SPF at the forefront, today announced the appointment of Lisa Sequino as Chief Executive Officer. Ms. Sequino most recently served as CEO of JLo Beauty following nearly two decades of experience driving growth in the beauty and personal care industry at Estee Lauder and Procter & Gamble.

This press release features multimedia. View the full release here:

Supergoop! appoints new CEO, Lisa Sequino (left), pictured with Founder Holly Thaggard (right). (Photo: Business Wire)

Supergoop! appoints new CEO, Lisa Sequino (left), pictured with Founder Holly Thaggard (right). (Photo: Business Wire)

“Lisa brings such super experience and perspective to the table, having built her career scaling and accelerating growth within both established luxury and upstart beauty brands alike. But most importantly, she fully understands and is passionate about our mission, which is to change the way the world thinks about sunscreen through innovation and inspiration––and ultimately to help stop the epidemic of skin cancer,” said Supergoop! Founder Holly Thaggard. “We have only scratched the surface, and Lisa’s energy, expertise, and excitement make her the perfect partner for us as category creators on this global stage, as we continue creating a brighter future for all, around the world. I am beyond thrilled to welcome her to the Supergoop! family, and as I always say to our team, the very best is yet to come.”

Prior to JLo Beauty, Ms. Sequino spent nearly a decade in leadership positions at the Estee Lauder Companies, Inc., where she led global strategy and growth for consumer and lifestyle brands across the company's portfolio, ranging from established, iconic brands to high-growth start-up names including Tom Ford Beauty and Estee Lauder. Most recently, she served as the head of North America, where she oversaw all 24 brands across the Estee Lauder Companies portfolio. She previously held senior marketing, innovation, sales and M&A roles at Procter & Gamble where she focused on its extensive portfolio of beauty, personal care and wellness brands.

“I’ve long admired Holly’s vision, her authentic story, and the category she created nearly 20 years ago with Supergoop!. The brand’s mission is a powerful one and they truly shifted consumer behavior toward daily SPF use,” said Lisa Sequino. “This special brand has an incredibly strong infrastructure, passionate brand loyalists and significant reach already, and I’m excited by the tremendous opportunity ahead to further expand its global footprint and bring new innovative products to market. I’m thrilled to partner with the team and help shape the next chapter in the Supergoop! journey.”

As the Experts in SPF™, Supergoop! has been raising the bar for effective, feel-good sunscreen for nearly 20 years. Ms. Sequino’s appointment follows significant global expansion across more than 20 new markets in 2023 and the launches of category-creating, SPF-infused innovations including Unseen Sunscreen Body SPF 40, Glowscreen SPF 40 with shade extensions, a range of Lipshade 100% Mineral SPF 30 Hydrating Lipsticks, and most recently Triple Prep SPF 40 Weightless Moisturizer.

The company also appointed Michael Spillane to its Board of Directors, who brings incredible expertise across leadership, brand building and strategic operations after spending more than 15 years as a product executive at iconic category creator, Nike, Inc. In 2022, Supergoop! announced a partnership with a world-class set of investors from the realms of business, media and entertainment – including Sara Blakely, Founder of SPANX, and Whitney Wolfe Herd, Founder of Bumble, among others. This followed a majority investment by funds managed by Blackstone Growth (NYSE: BX, BXG) in late 2021 to help fuel Supergoop!’s commitment to launching category-creating innovations; driving consumer behavior change through education and best-in-class brand marketing; and expanding the company’s national and global reach.

About Supergoop!

Supergoop! is the first protective skincare brand to put SPF at the forefront, making sunscreen a priority for everyone to stop the skin cancer epidemic and change the way the world thinks about sunscreen. Supergoop! creates highly innovative, feel-good products that make integrating SPF into everyday routines easy (and fun!) in order to inspire consumers to do the number one thing they can for their skin- wear SPF! For more information, visit

STORY TAGS: Photo/Multimedia, Personnel, Women, Online Retail, Consumer, Cosmetics, Retail, United States, North America, Texas,


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