Breast Cancer Canada’s Walk-a-Thon to Mother’s Day Returns to Inspire Canadians to Get Active for Research

TORONTO , April 17 /Businesswire/ - Breast Cancer Canada (BCC), a national charity dedicated to saving lives through breast cancer research, today announced its spring fundraising campaign, Walk-a-Thon to Mother’s Day. The Walk-a-Thon to Mother's Day offers in-person and virtual components for Canadians across the country to join. To learn more and register, visit mothersdaywalk.ca.

From now until Mother's Day on May 12, Canadians are encouraged to support breast cancer research through physical activity. Be it a walk with coworkers during lunch, a hike with friends, or a special family walk, everyone can pledge their personal fitness goals and raise funds for scientific advancement. This annual event, which honours breast cancer patients and survivors, has been raising crucial funds for breast cancer research for over three decades. Canadians are also welcome to join the in-person walk on Sunday, May 12 in Mississauga.

"We have seen many notable personalities come forward in recent weeks with their breast cancer diagnosis, emphasizing the impact of research and online tools in their diagnosis. This is the exact research that Breast Cancer Canada is funding, and Canadians can be part of this progress by participating in the walk or auction for Mother's Day this year," said Kimberly Carson, Breast Cancer Canada CEO. "Scientific advancements in detection, diagnosis and treatment prove that with every donation, you can drive progress through breast cancer research, no matter where you live in Canada."

Every year, BCC invites Canadians to participate in a purposeful walk, raising money for scientific advancements to end breast cancer. Many participants are survivors themselves, including Lauren Kehl of Toronto, who received a breast cancer diagnosis last year. At the age of 37, in October, a lump was discovered in Lauren’s left breast during an ultrasound, later diagnosed as stage two hormone-positive breast cancer (estrogen and progesterone positive). Under the care of Princess Margaret Cancer Centre, Lauren underwent a bilateral mastectomy in December, followed by radiation therapy. Throughout this challenging period, she has been fortunate to receive support from her family and friends, many of whom will be accompanying her on the upcoming walk.

“My best friend told me about Breast Cancer Canada's Walk-a-Thon to Mother's Day, raising funds for research. For me, it was the perfect event to turn a negative experience into a positive,” said Lauren Kehl. “I’ve witnessed firsthand the progress that has been made in treatment over the past 10 years and I want to do my part to further breast cancer research. It's my wish that anyone else who has to undergo breast cancer treatment in the future will receive the best care and most personalized treatment possible. Breast cancer isn't one diagnosis - there are over 50 different types. As a patient, I know we need more discoveries to continue the progress being made for the 1 in 8 women who will have breast cancer in their lifetime.”

Long-standing BCC partner and women’s fashion retailer, Cleo will return as the presenting sponsor. “This year marks over two decades of Cleo supporting us in their mission to fund patient-focused breast cancer research," Kimberly Carson continues. “We are honoured to have Cleo's ongoing and consistent partnership year after year."

Cleo, is offering individuals a $25 gift voucher for every $250 they raise, up to a maximum of $500 in vouchers per participant.

Canadians can also take part in BCC's spring fundraising by supporting their first National Silent Auction. From captivating artwork to coveted sports memorabilia and vacations, there's something for every taste and passion.

To register for the walk or participate in the online silent auction, please visit: mothersdaywalk.ca.

ABOUT BREAST CANCER CANADA

Breast Cancer Canada is a national charity dedicated to saving lives through breast cancer research. With a focus on precision oncology (personalized care), it is the only national breast cancer organization in Canada that has a clear mandate to raise money for research. The organization receives no government funding, meaning all research is funded through the generosity of donors. For more information visit, breastcancerprogress.ca.

ABOUT CLEO

Cleo is a Canadian national specialty brand featuring apparel – with a focus on workwear – for women in sizes XS-XXL and offers the largest Petite selection in Canada. Based out of Mississauga, Ontario, Cleo is part of a group of affiliate brands: Ricki’s, Bootlegger, Warehouse One and Suzanne's. Please visit Cleo.ca

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