Today's Date: May 27, 2024
Danimer Scientific Receives Continued Listing Standard Notice from NYSE   •   Flow Beverage Corp. to Participate in the Lytham Partners Spring 2024 Investor Conference   •   Amerant Bank Donates 250 Tickets to Local Veterans and First Responders for Game 4 of Florida Panthers Playoffs   •   Red Lake Nation College Opens First-Ever Tribal College in U.S. City   •   Fonon at Cutting Edge of Additive Manufacturing in Mining   •   Li-Cycle Provides Update on Annual General and Special Meeting Results   •   Hyundai Extends Partnership of National Salute to America's Heroes Through 2027   •   Statement by the Prime Minister on National AccessAbility Week   •   New research by the sex-positive dating app Pure highlights an alarming lack of sexual expression among women   •   Operation Feed the Frontline: Honoring Those Serving At the Border   •   Feinstein Academy of Scholars Symposium and Elmezzi Graduate School Commencement draws top scientific minds: Peter J. Hotez, Rob   •   WETEX 2024 Receives Applications for Participants and Exhibitors From All Over the World   •   Comvest Partners Announces Investment In Senior Helpers   •   We Must Respond to the Call by the African Union: Educate an Africa Fit for the 21st Century   •   Rotary Club of Southern Frederick County (Urbana) Donates $2,500 and Volunteer Hours to Sleep in Heavenly Peace   •   Coco Rocha, Burak Özdemir, Lena Situations at the WIBA Awards 2024 Ceremony   •   Brown Books Publishing Group Publishes Road-Trip Novel Perfect for Summer Reading   •   Prime Minister to travel to France to mark the 80th anniversary of D-Day and the Battle of Normandy   •   Indy 500 drivers Scott Dixon and Graham Rahal Zoomed to The Children's Museum of Indianapolis to Give Kids the Thrill of A Lifet   •   State Grid Zhenjiang Power Supply Company Enhances Flood Prevention Capabilities of Low-Lying Substations
Bookmark and Share

After Two-Year Composting Experiment: PUMA Makes RE:SUEDE 2.0 Sneaker Available for Sale

HERZOGENAURACH, Germany , April 22 /Businesswire/ - Sports company PUMA will make a commercial version of its experimental RE:SUEDE sneaker, the RE:SUEDE 2.0, available for sale. PUMA showed it was able to successfully turn the RE:SUEDE into compost under tailor-made industrial conditions during a two-year pilot project.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240422516114/en/

Sports company PUMA will make a commercial version of its experimental RE:SUEDE sneaker, the RE:SUEDE 2.0, available for sale. PUMA showed it was able to successfully turn the RE:SUEDE into compost under tailor-made industrial conditions during a two-year pilot project. (Photo: Business Wire)

Sports company PUMA will make a commercial version of its experimental RE:SUEDE sneaker, the RE:SUEDE 2.0, available for sale. PUMA showed it was able to successfully turn the RE:SUEDE into compost under tailor-made industrial conditions during a two-year pilot project. (Photo: Business Wire)

As part of the experiment, which was successfully concluded in late 2023, PUMA produced 500 special pairs of its iconic Suede sneaker with materials selected for their ability to decompose, such as Zeology tanned Suede. Volunteers wore the RE:SUEDE for half a year before they returned them to PUMA, so the sneakers could be turned into compost at PUMA’s composting partner in a specially equipped industrial composting set up.

PUMA will now make 500 pairs of the commercial version of this shoe, the RE:SUEDE 2.0, available for sale on puma.com/eu and Zalando Plus starting April 22. The commercial version has been developed to incorporate the lessons learned during the experiment and the feedback received from the volunteers.

“RE:SUEDE 2.0 is an important step towards finding viable end of life solutions for our footwear,” said Anne-Laure Descours, PUMA Chief Sourcing Officer. “While we are excited about this progress, we will continue to innovate with our partners to determine the infrastructure needed for a scalable long-term solution, essential for achieving meaningful impact in waste reduction.”

Once the RE:SUEDE 2.0s are worn out, customers can return them for free. PUMA will then send the sneakers to its partners so they can be put through a specially equipped industrial composting process. In exchange for sending them back, customers will receive a 20% discount on their next purchase.

The RE:SUEDE project and the novel polyester recycling programme RE:FIBRE were created as part of PUMA’s “Circular Lab”, an innovation hub led by PUMA’s innovation and design experts aimed at creating the future of the company’s circularity programmes. Rethinking the way PUMA produces and moving towards a more circular business model is one of the priorities of the company’s FOREVER. BETTER. sustainability strategy over the coming years.

PUMA

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.


STORY TAGS: Photo/Multimedia, Product/Service, Germany, Europe, United States, North America, Environment, Textiles, Professional Services, Sustainability, Manufacturing, Fashion, Environmental, Social and Governance (ESG), Recycling, Retail, Footwear,

Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News