Today's Date: May 24, 2024
CIB invests $337 million towards hydrogen production and refuelling network in Western Canada   •   Vontier Declares Regular Dividend   •   Comvest Partners Announces Investment In Senior Helpers   •   Q2 and Austin FC Announce the 2024 Dream Starter Competition Winner - 29ELEVEN THE SALON   •   Alma Unveils Alma Harmony™ and Alma IQ™ in U.S. Market, Advancing Personalization in Aesthetic Treatments   •   Annual Map the Meal Gap Study Shows Increasing Food Insecurity for Georgia Families   •   University of Phoenix Employee Resource Groups (ERGs) Celebrate Volunteer Opportunities During April   •   LOUD AND LIVE STUDIOS AND CELIA CRUZ ENTERTAINMENT RELEASE COMMEMORATIVE ALBUM WITH NEWLY FOUND RECORDINGS OF CELIA CRUZ   •   Spirit Airlines Expands U.S. Military Benefits to Include Spouses and Children   •   Colibri Real Estate Elevates Learning Experiences for Real Estate Students With New Accessible Narrated Audio with Adjustable Sp   •   ARCHIPELAGO INTERNATIONAL CONTINUES EXPANSION IN THE CARIBBEAN AND LATIN AMERICA WITH PLANNED NEW OPENINGS, MULTIPLE SIGNINGS AN   •   Sallie Mae’s Donna Vieira Honored by Girls Inc. of New York City   •   LifeNet Health Partners with The Honor Foundation to Propel Veteran Careers into the Civilian Sector   •   Folded Flag Foundation Celebrates 10-Year Anniversary on Memorial Day 2024   •   NaphCare and NaphCare Charitable Foundation Recognize Mental Health Month with Patient Art Initiative   •   Northern Kentucky University Selects YuJa Panorama Digital Accessibility Platform to Serve Nearly 16,000 Students Campuswide   •   The Drew Barrymore Show Spotlights Social Changemakers; Elevate Prize Foundation Rallies Nominations for the Elevate Prize GET L   •   Brave Healer Productions Releases Dreaming with Bees, a Book about Overcoming Grief   •   The Dolly Parton Experience Now Open at Dollywood   •   29 new social and affordable housing to be rapidly built in Trois-Rivières
Bookmark and Share

IPG Mediabrands Launches Climate Action Accelerator Program to Help Marketers Reduce Emisssions From Media Activities

NEW YORK , April 22 /Businesswire/ - IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG) announced today the launch of the Climate Action Accelerator Program. This initiative aims to empower our clients and media partners with turnkey sustainability solutions rooted in science-informed action. Across the globe, climate responses and disclosure regulations are rapidly evolving. The advertising industry – via the World Federation of Advertisers Global Alliance on Responsible Media and Ad Net Zero – is working to create standards for media-emissions reporting with an eye toward reducing emissions and contributing to a more sustainable future.

IPG Mediabrands has forged partnerships that provide clients with streamlined and cost-effective access to preferred sustainability partners, delivering operational effectiveness in four key areas:

  • Emissions Measurement: the leading carbon management platform for media, marketing, and advertising companies. Its cutting-edge solution enables companies to measure, analyze, and report their carbon footprints more efficiently while creating and executing accountable transition plans to accelerate their journeys toward net zero."
  • Renewable Energy: Schneider Electric is a leading digital energy management partner focused on strategic renewable energy procurement. They have advised on over 19,000 MW of corporate PPAs, represent $10 Billion in corporate tax credit investment and have sourced more than 26 TWh of EACs (Energy Attribute Certificates) on behalf of their clients to reduce Scope 2 emissions.
  • Carbon Removal: Carbon Direct offers bespoke and curated portfolios of best-in-class carbon removal credits extensively vetted and monitored for quality by their multidisciplinary team of expert scientists.
  • Climate Responsive Research: Cornell Engineering’s world-class research enables climate solutions. Our first-of-its kind partnership will leverage marketing investments to accelerate Cornell-led research opportunities.

“The importance of public-private and non-profit partnership can’t be stressed enough. We must all work together to create durable, meaningful and measurable climate solutions and we are incredibly proud to partner with these respected organizations to provide essential services to both our clients and our partners,” said Martin Bryan, Global Chief Sustainability Officer of IPG Mediabrands.

“Measurement is one of the critical pillars in addressing the climate crisis, emissions that are measured, can be reduced. We are excited to partner with IPG Mediabrands to make our cost-effective carbon platform available to media partners, so that they can get started or accelerate their climate journey” shared Richard Davis, CEO and Co-Founder of 51 to Carbon Zero.

“At Schneider Electric, we are committed to a swift transition to clean energy, and eager to partner with IPG Mediabrands’ clients and partners to make that as seamless as possible,” said Boone Jones, Manager, Client Development Sustainability Business of Schneider Electric.

“High-quality carbon removals are essential for meeting climate targets. Carbon Direct is honored to support IPG Mediabrands' clients and partners with portfolios of best-in-class carbon removal credits and the resources that they need to integrate them into their climate strategies," shared Micah Macfarlane, Chief Supply Officer, Carbon Direct.

“Cornell Engineering is developing the tools, the knowledge, and the workforce necessary for a sustainable future. We have a long history of providing the innovation and research essential for forward-looking companies, like IPG Mediabrands’ clients and partners, to build lasting change within their existing systems,” said Jillian Goldfarb, Associate Professor at Cornell Engineering.

In addition to offering access to the many partnerships that exist in this space across IPG Mediabrands, the Climate Action Accelerator Program will help clients develop products that aim to reduce emissions generated in the activation of media on behalf of their clients. This announcement builds upon IPG Mediabrands’ ongoing partnership with Scope3, which helps clients measure, compensate and reduce emissions from the digital advertising supply chain.

For more information about IPG Mediabrands, please visit www.ipgmediabrands.com.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.


STORY TAGS: Product/Service, United States, North America, Digital Marketing, Sustainability, Environment, Media, Marketing, Content Marketing, Communications, Environmental Health, New York,

Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News