Today's Date: May 24, 2024
ARCHIPELAGO INTERNATIONAL CONTINUES EXPANSION IN THE CARIBBEAN AND LATIN AMERICA WITH PLANNED NEW OPENINGS, MULTIPLE SIGNINGS AN   •   LifeNet Health Partners with The Honor Foundation to Propel Veteran Careers into the Civilian Sector   •   LOUD AND LIVE STUDIOS AND CELIA CRUZ ENTERTAINMENT RELEASE COMMEMORATIVE ALBUM WITH NEWLY FOUND RECORDINGS OF CELIA CRUZ   •   Annual Map the Meal Gap Study Shows Increasing Food Insecurity for Georgia Families   •   University of Phoenix Employee Resource Groups (ERGs) Celebrate Volunteer Opportunities During April   •   Alma Unveils Alma Harmony™ and Alma IQ™ in U.S. Market, Advancing Personalization in Aesthetic Treatments   •   Vontier Declares Regular Dividend   •   Folded Flag Foundation Celebrates 10-Year Anniversary on Memorial Day 2024   •   Sallie Mae’s Donna Vieira Honored by Girls Inc. of New York City   •   NaphCare and NaphCare Charitable Foundation Recognize Mental Health Month with Patient Art Initiative   •   The Drew Barrymore Show Spotlights Social Changemakers; Elevate Prize Foundation Rallies Nominations for the Elevate Prize GET L   •   CIB invests $337 million towards hydrogen production and refuelling network in Western Canada   •   Spirit Airlines Expands U.S. Military Benefits to Include Spouses and Children   •   Comvest Partners Announces Investment In Senior Helpers   •   Q2 and Austin FC Announce the 2024 Dream Starter Competition Winner - 29ELEVEN THE SALON   •   Colibri Real Estate Elevates Learning Experiences for Real Estate Students With New Accessible Narrated Audio with Adjustable Sp   •   29 new social and affordable housing to be rapidly built in Trois-Rivières   •   The Dolly Parton Experience Now Open at Dollywood   •   Northern Kentucky University Selects YuJa Panorama Digital Accessibility Platform to Serve Nearly 16,000 Students Campuswide   •   Brave Healer Productions Releases Dreaming with Bees, a Book about Overcoming Grief
Bookmark and Share

Watercrest Senior Living Group Celebrates the Promotion of James Brassard to Director of Market Street Operations

Watercrest Senior Living Group Celebrates the Promotion of James Brassard to Director of Market Street Operations

PR Newswire

VERO BEACH, Fla., April 24, 2024 /PRNewswire/ -- Watercrest Senior Living Group proudly announces the promotion of James Brassard to a new executive leadership role as Director of Market Street Operations. Market Street Memory Care Residences are luxury communities purposefully designed and operated by Watercrest Senior Living Group, offering world class care, multi-sensory programming, diverse culinary experiences, and unparalleled associate training honoring seniors with Alzheimer's and dementia.

Brassard joined the Watercrest family in 2019 with extensive experience in senior living start-ups and turn-around communities. He successfully led the acquisition turnaround of their Palm Bay Memory Care community before advancing to Executive Director of their award-winning Pelican Landing Assisted Living and Memory Care community.

In his new role as Director of Market Street Operations, Brassard will drive operational efficiencies and impactful training platforms while developing and mentoring three Market Street Memory Care Residence teams in Viera, Palm Coast, and East Lake, Florida.

"James has proven to be an impactful and respected leader driving the growth and collaboration of his teams while ensuring that our focus prioritizes and honors our seniors," says Marc Vorkapich, Principal and CEO of Watercrest Senior Living Group. "We are confident that his operational expertise and unique skillset will significantly strengthen the reputation of excellence in our Market Street Memory Care Residences."

Brassard is a combat veteran who served in both Afghanistan and Iraq. He received his MBA from Gulf Coast University and started a non-profit organization to raise money and awareness for individuals with dementia. He is widely recognized in the senior living industry for serving the aging population with understanding and integrity.

"Our Market Street Memory Care Residences are an inspirational model for innovation and care meaningfully created for our seniors living with Alzheimer's and dementia," says James Brassard, Director of Market Street Operations for Watercrest Senior Living Group. "It is a great honor to collaborate with our talented associates in enhancing our ability to spark meaningful connections for our residents and their families."

Watercrest believes that a company's real value is in its people. "Be the Beacon" is a Watercrest call to action, ensuring the organization invests in each team member's career development and goal advancement, fostering a culture where associates are appreciated for their unique contributions.

About Watercrest Senior Living Group

Watercrest Senior Living Group was founded to honor our mothers and fathers, aspiring to become a beacon for quality in senior living by surpassing standards of care, service and associate training. Watercrest senior living communities are recognized for their luxury aesthetic, exceptional amenities, world-class care, and innovative memory care programming offering unparalleled service to seniors living with Alzheimer's and dementia. A six-time certified Great Place to Work, Watercrest Senior Living Group specializes in the development and operations management of assisted living and memory care communities and the growth of servant leaders. For information, visit

Cision View original content to download multimedia:

SOURCE Watercrest Senior Living Group

Back to top
| Back to home page

White House Live Stream
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Sounds Make the News ®
Atlanta - WAOK-Urban
Berkley / San Francisco - KPFA-Progressive
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
Washington - WOL-Urban

Listen to United Natiosns News