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Nimble CRM Launches Email Sequence Automation to Boost Sales Outreach & Efficiency for Teams

SANTA MONICA, Calif. , May 29 /Businesswire/ - Nimble, the relationship-focused CRM built for the whole company, not just salespeople, announces the addition of Email Sequences. This new feature enables small business teams to nurture leads through a series of strategically personalized emails. Aimed at increasing engagement, driving sales, and fostering business growth, Email Sequences offer a powerful tool for effective lead management.

Jon Ferrara, CEO of Nimble CRM, introduced the new Email Sequences feature saying, "Nimble revolutionizes how business teams connect with customers, qualify leads, and seal deals. By streamlining key operations like LinkedIn prospecting through automated follow-up emails, it not only conserves time but also enriches interaction quality." He further explained, "Nimble's New Email Sequences allow teams to automatically dispatch a sequence of emails triggered by recipient actions, such as opening an email, or on a preset timeline. This innovation boosts productivity, enhances lead management, and fosters meaningful customer interactions, enabling our clients to expand their outreach efficiently and effectively."

Streamline Customer Outreach and Close More Deals with Nimble's Email Sequences:

Nimble’s new Email Sequencing feature enables business teams to accelerate customer outreach, lead qualification, and deal closing. It compliments Nimble CRM’s existing capabilities that simplify time-consuming tasks such as LinkedIn prospecting, data enrichment, and compiling targeted outreach lists. Email Sequences serve as an important addition by enabling teams to send automated logically sequenced follow-up emails, saving teams time on outreach and logging customer interactions. It helps smoothly transition contacts through lead qualification workflows into deal pipelines, all the way to a successful sale.

Key Benefits of Nimble's Email Sequences:

  • Accelerate Outbound Lead Generation & Prospecting - Paired with Nimble Prospector, a browser extension enabling swift lead creation and data enrichment directly from web platforms like LinkedIn, along with its robust segmentation features, Email Sequences serve as the next step SMBs need to prospect efficiently and effectively.
  • Close the Loop on Inbound Leads - Streamline lead management by promptly responding to leads and delivering personalized experiences without manual intervention. Utilize Nimble’s native Web Forms to effortlessly capture web leads and seamlessly integrate them into your sales process.
  • Increase Sales Productivity: Automate repetitive tasks such as email sending, follow-up scheduling, and sales activity logging. Nimble automatically stores all interactions with prospects, including emails, calls, and meetings, which aids in personalizing communications and improving response rates.
  • Maximize Results through Data - Improve sales processes based on data-driven decisions. Increase productivity and get instant feedback by tracking email replies, opens, clicks, and bounce rates.
  • Scale Your Campaigns - Scale sales campaigns without a proportional increase in workload and resources. The combination of Nimble’s Workflows enables teams to qualify more leads and close more deals utilizing automation and organizational tools.

“Nimble, a trailblazer in the CRM arena, has seamlessly integrated message sequencing into its CRM platform. This strategic move addresses a critical need for small businesses seeking to streamline their sales outreach efforts. By doing so, Nimble not only saves valuable time but also significantly enhances the quality and effectiveness of customer interactions. Their commitment to empowering sales teams with tools for efficient prospecting, personalized communication, and data-driven insights solidifies their position as a leader in the CRM space.” - Rob Enderle, The Enderle Group.

Press Resources:


Nimble, an award-winning CRM solution designed for individuals and teams, is recognized for enhancing relationships, marketing, and sales management. Daily, it assists users in nurturing their personal and business relationships through email and social networks. It was founded by Jon Ferrara, also known for co-founding GoldMine - a CRM and Salesforce Automation pioneer.

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STORY TAGS: United States, North America, California, Product/Service, Technology, Other Communications, Marketing, Communications, Professional Services, Business, Software, Social Media, Search Engine Optimization, Search Engine Marketing,


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