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Panel Focuses On Multicultural Audience

NEW YORK - UniWorld Group, Inc. (UWG), has announced that for another consecutive year it will host the multicultural panel for this year’s Advertising Week conference, “Get Out Of Your Head,” which will be held from September 27 through October 1 in New York City. This year’s panel, appropriately named “Inside Men: Content Pros and the Multicultural Consumer,” will feature renowned actor, director and president of V Studio, Robert Townsend; the host of Entertainment Tonight and contributor to hiphollywood.com, Kevin Frazier; and Alvin Bowles, senior vice president, Brand Solutions for BET Networks. Moderated by UWG’s vice president of Brand Integration, Monique L. Nelson, this high-powered panel will discuss the significant influence of interactive content on the multicultural consumer.

With content being paramount across all media, “Inside Men: Content Pros and the Multicultural Consumer” will highlight how brands can use interactive content across all marketing platforms to effectively engage a multicultural audience. Today, interactive content is strategically used as a driver to uniquely connect a target audience with a marketing message. The use of interactive content and its distribution channels is proving to be a more effective way to reach the multicultural target audience and net stellar results. Current studies say that multicultural consumers’ rate of internet usage is now nearly indistinguishable from that of the general population, at 80 percent (versus 88 percent in the general market). Moreover, they more likely than the general population to use a mobile device for internet access, to stream audio or video content online and to use the internet for research.

In addition, technology allows consumers to tune out traditional product-focused advertising. It also facilitates the ability to reach and connect with a younger, more tech-savvy consumer. For many marketers, the goals of interactive content range from creating brand awareness to increasing sales. To reach these goals, the interactive content needs to create an authentic dialogue with the multicultural target that leads it to becoming a trusted source of news, entertainment and/or general information.

“UniWorld Group is thrilled to be a part of Advertising Week and is honored to have Robert, Kevin and Alvin join us for such an important panel on a topic that is truly affecting how we all do our jobs,” states Monique L. Nelson. “These true ‘inside men’ are leading and shaping interactive content for consumers of color and have a great deal to share.”

2010 Advertising Week is built upon the fundamental commitment to celebrate creativity in the ad industry. Last year, more than 40,000 participants from 60 countries converged on New York City to celebrate Advertising Week. Attendees included top brass and employees from all sectors of the industry -- creative, media and clients -- as well as the general public.

About UniWorld Group, Inc.
Founded in 1969 by Byron Lewis, UniWorld Group, Inc., is the longest-standing full-service multicultural marketing agency in the United States. The agency continues to be a trendsetter, poised to connect forward-thinking brands to the $2 trillion spending power of multicultural consumers while still pushing the envelope with innovative ideas and fresh solutions for the general market as well. UniWorld Group also has a strategic alliance with WPP, one of the world's largest communications services groups.

 


STORY TAGS: BLACK , AFRICAN AMERICAN , MINORITY , CIVIL RIGHTS , DISCRIMINATION , RACISM , NAACP , URBAN LEAGUE , RACIAL EQUALITY , BIAS , EQUALITY

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