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Partnership Goes After The Hispanic Movie-Goer

 SANTA MONICA, CA -- Lionsgate , an independent filmed entertainment studio, and Televisa, the largest Spanish-language media company in the world, have announced the launch of Pantelion Films, a joint venture designed to target Hispanic moviegoers in the U.S., the fastest-growing segment of the U.S. moviegoer population.  The new venture was unveiled in New York City today by Lionsgate Co-Chairman and Chief Executive Officer Jon Feltheimer and Grupo Televisa Chairman and Chief Executive Officer Emilio Azcarraga.

Noting that 26 million U.S. moviegoers are Hispanic and that they represent more than one-fourth of all frequent moviegoers in the U.S., Pantelion will release a slate of eight to 10 films a year over the next five years targeted to Latino audiences, kicking off with the January 2011 release of the comedy From Prada To Nada.  Four to five films will be produced in-house each year, and the other four to five films will be acquired.  Pantelion will be headed by Chairman Jim McNamara, head of Panamax Films and former President and CEO of Telemundo, and CEO Paul Presburger, a longtime Lionsgate international executive and architect of the Pantelion deal and strategy.

"Pantelion is unprecedented in terms of the production, distribution and marketing resources we are focusing on the Latino moviegoer in the U.S. and the consistent pipeline of movies we are offering Hispanic audiences," said Feltheimer.  "We are delighted to launch this partnership with Televisa, the most powerful entertainment brand in the Hispanic world.  Televisa's iconic brand and the support of our theatrical exhibition partners give Pantelion immediate impact in the marketplace.  Our Pantelion venture reflects all of our corporate values -- entrepreneurial executives, world-class partners, branded content, a targeted audience and a disciplined and focused approach."

"Lionsgate is an ideal partner for extending Televisa's reputation for original, quality, commercially exciting filmed entertainment to the vast market of Spanish-speaking moviegoers in the U.S.," said Azcarraga.  "Lionsgate has a proven track record of supplying hit movies to large niche audiences that have been underserved in the past, and we believe that the Pantelion brand will reflect the best attributes of its partners and quickly become synonymous with commercially exciting films, entrepreneurial innovation and a consistent presence in the marketplace."

"We are thrilled to have the resources and backing of two global media companies," said McNamara and Presburger.  "We look forward to bringing Latino moviegoers in the U.S. a slate of films each year that is unprecedented in its scope and unparalleled in its quality and excitement."

Pantelion was immediately hailed by the top three U.S. theatrical exhibitors, representing more than 50% of U.S. screens, and the new venture is in active discussions with major exhibitors for showcasing its slate.

"The Hispanic audience is one of the most vibrant parts of the U.S. moviegoing community, and we are always looking for ways to broaden our selection of offerings to them," said Gerry Lopez, President and Chief Executive Officer of AMC Cinema.  "We know that Pantelion's slate will reflect the box office excitement and quality we have come to expect from Lionsgate, from Crash to Precious to The Expendables, and we're very excited about committing a number of screens to the Hispanic community in general and Pantelion films in particular."

"Cinemark believes the time is right for this kind of targeted effort, and we are thrilled to be working with our friends at Lionsgate and Televisa," said Cinemark President and Chief Operating Officer Tim Warner.  The U.S. Hispanic audience is increasing in importance to our business every day.  We continue to be engaged with Pantelion in joint marketing discussions and hope to develop new, outside the box ways of jointly reaching the Latino moviegoer."

"Regal Entertainment Group programs a wide variety of films so that our moviegoers have a terrific selection of entertainment options," said Greg Gunn, President and Chief Operating Officer of Regal Entertainment Group.  "Lionsgate consistently provides Regal with a diverse slate of movies delivering original, daring, quality entertainment.  Regal is excited by Lionsgate's new business venture and Pantelion's appeal to the Hispanic audience, the fastest growing segment of the US population and known to be avid moviegoers."  

About Lionsgate  

Lionsgate is the leading next generation studio with a strong and diversified presence in the production and distribution of motion pictures, television programming, home entertainment, family entertainment, video-on-demand and digitally delivered content. The Company has built a strong television presence in production of prime time cable and broadcast network series, distribution and syndication of programming through Debmar-Mercury and an array of channel assets.   Lionsgate currently has 15 shows on more than 10 networks spanning its prime time production, distribution and syndication businesses, including such critically-acclaimed hits as  the Emmy Award-winning "Mad Men", "Weeds" and "Nurse Jackie" along with new series such as "Blue Mountain State" and "Running Wilde" and the syndication successes "Tyler Perry's House Of Payne", its spinoff "Meet The Browns", "The Wendy Williams Show" and the recently announced "Are We There Yet?".

Its feature film business has generated such recent hits as THE EXPENDABLES, which was #1 at the North American box office for two weeks, THE LAST EXORCISM, TYLER PERRY'S WHY DID I GET MARRIED TOO?, KICK ASS and the critically-acclaimed PRECIOUS, which won two Academy Awards(R).   The Company's home entertainment business has grown to more than 7% market share and is an industry leader in box office-to-DVD revenue conversion rate.  Lionsgate handles a prestigious and prolific library of approximately 12,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate brand remains synonymous with original, daring, quality entertainment in markets around the world.

About Grupo Televisa

Grupo Televisa, S.A.B., is the largest media company in the Spanish-speaking world based on its market capitalization and a major participant in the international entertainment business. It has interests in television production and broadcasting, production of pay-television networks, international distribution of television programming, direct-to-home satellite services, cable television and telecommunication services, magazine publishing and distribution, radio production and broadcasting, professional sports and live entertainment, feature-film production and distribution, the operation of a horizontal internet portal, and gaming. Grupo Televisa also owns an unconsolidated equity stake in La Sexta, a free-to-air television venture in Spain.


STORY TAGS: HISPANIC , LATINO , MEXICAN , MINORITY , CIVIL RIGHTS , DISCRIMINATION , RACISM , DIVERSITY , LATINA , RACIAL EQUALITY , BIAS , EQUALITY

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