Today's Date: September 19, 2021
Floor & Decor Launches the Grand Opening of its Waltham, Massachusetts Store on September 23, 2021   •   KILL Staff of Maggie’s: Toronto Sex Workers Action Project Join CUPE   •   The Africa-America Institute 2021 Awards Gala Honors CDC Africa, World Health Organization (WHO) Regional Office for Africa, and   •   2021 ISA Women's Influence Award Winner   •   Event Celebrating Book Release and Upcoming Mini-Series: JOI LANSING: A BODY TO DIE FOR   •   Herta Takes Honda to the Pole at Laguna Seca   •   The National Foundation to End Child Abuse And Neglect (EndCAN) Kicks Off 'Walk Together' Series in Three American Cities   •   Empowering Conversation with Latina Leaders Celebrates Hispanic Heritage Month   •   Geisinger and Acadia Healthcare Hold Groundbreaking Ceremony for New Behavioral Health Center in Moosic   •   Southeastern Grocers Partners With Feeding America® for Hunger Action Month®   •   U.S. Navy Memorial To Hold Live Wreath Laying Ceremony in Honor of POW and MIA Remembrance   •   PrimeLending Named Top Ten Best Workplace for Women   •   Staff of Maggie’s: Toronto Sex Workers Action Project Join CUPE   •   U.S. Navy Memorial Dedicates Lone Sailor Statue in Cleveland, Ohio   •   Stars of Science, the Qatar Foundation TV edutainment initiative, gives Arab women the chance to pursue their ambitions in scien   •   Logility Congratulates Mandy McCain of Berry Global, Katherine Storer of Berlin Packaging and Stephanie Francis of ChemPoint as   •   DKT International and The Pleasure Project Launch 12 Global Fellows to Advocate for Sexual and Reproductive Health and Rights   •   Xi'an Taking Measures to Ensure the Smooth Running of National Games, Accelerates the Adoption of Healthy Lifestyles across the   •   Keter Files Registration Statement for Proposed Initial Public Offering   •   Sobel Network's Exciting Team Expansion in the Sunshine State
Bookmark and Share

Positive Media Campaigns Help Minorities Quit Smoking

WASHINGTON - While African-American smokers are less likely to receive quitting advice from their doctors or use quit aids, media campaigns that offer positive encouragement can have an impact on getting them to quit, finds a new study from the Center for Advancing Health.

Past research has shown that mass media smoking cessation campaigns have been less effective among African-American and Hispanic smokers as well as those in low income groups compared to smokers who are better off — despite the fact that this group is most in need of help.

“It was absolutely critical that we develop a campaign that would resonate with lower education and lower income smokers,” said lead author Donna Vallone of the American Legacy Foundation, in Washington. “These individuals not only smoke at higher rates and quit at lower rates, they also have worse long term outcomes from tobacco-related disease.”

In the study, appearing in the May/June issue of theAmerican Journal of Health Promotion, Vallone and her colleagues surveyed 4,067 current adult smokers before and six months after the launch of the national “EX campaign” in August 2008. The EX ads featured diverse characters and were promoted on television, the Internet and radio. The tone of the message was sympathetic and encouraged smokers to “relearn” life without cigarettes.

“There is some evidence to suggest that health communication messages which use positive frames may be more effective among African-American audiences,” Vallone said. “The EX message could certainly be characterized as positive.”

Results showed African-Americans who were aware of the EX campaign had a threefold increase in making a quit attempt during the campaign period. Participants with less than a high school education doubled their odds of trying to quit.

Alonza Robertson, chief strategist for Consigliere Emerging Media in New York, agreed positive health messages have more impact on changing minorities’ behavior.
“In aiming messages at minority communities, the campaign must all be respectful of language, cultural beliefs and literacy levels,” he said. “And to influence behavioral change and outcome, it’s better to focus on influencing the consumer’s future about what he can do than criticizing and marginalizing about what he cannot.” 


STORY TAGS: smoking , smoker , Black News, African American News, Minority News, Civil Rights News, Discrimination, Racism, Racial Equality, Bias, Equality, Afro American News

Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News