Today's Date: January 31, 2023
Church Pension Group Hosts Conversation on 2023 Sustainable Investing Landscape and Strategies   •   National nonprofit launches bold new vision for equity   •   EWTN Restructures Domestic News Outlets, Aims to Further US and Global Growth   •   Call for proposals to help support high-quality Indigenous early learning and child care   •   Black Female Founder of Afro Unicorn®, April Showers, Celebrates her Jordan Year with 25+ Categories in Major Retail   •   New Published Study: Innovative Products Create Value for Shoulder Arthroplasty Patients   •   Hyatt Named to Institutional Investor 2023 All-America Executive Team   •   Eaton named to Newsweek’s first annual list of America’s Greatest Workplaces for Diversity   •   Seattle Artists Take a Stand Against Gun Violence   •   Icalia Labs Promotes Senyi Bojorquez to Chief Technology Officer   •   AVANGRID Schedules Fourth Quarter & Full Year 2022 Earnings Release and Conference Call   •   SoftServe Recognized for Driving Healthcare Digital Transformation and Innovation by Everest Group   •   Scotiabank and Teach For Canada announce a $750,000 community partnership to support students in northern First Nation communiti   •   GE Profile™ Leads the Industry into the Future of Laundry with an All-In-One Solution   •   Griffin Structures Appoints New President and Vice President of Operations   •   Revelation Biosciences Inc. Announces 1-for-35 Reverse Stock Split effective February 1, 2023 and Results of Special Meeting of   •   NOX, a Global Leader in Flooring, Introduces Bio-Circular Balanced PVC to its Entire Products for the First Time in the World   •   GREENMAP and The Rockefeller Foundation Collaborate to Develop a Clean Energy Bankability Toolkit for Developing Countries   •   WCO Spectrum Appoints Former FCC Commissioner Harold Furchtgott-Roth as Vice Chairman   •   North County African American Women's Association & North Island Credit Union Extend Partnership to Offer 2023 Scholarships
Bookmark and Share

Positive Media Campaigns Help Minorities Quit Smoking

WASHINGTON - While African-American smokers are less likely to receive quitting advice from their doctors or use quit aids, media campaigns that offer positive encouragement can have an impact on getting them to quit, finds a new study from the Center for Advancing Health.

Past research has shown that mass media smoking cessation campaigns have been less effective among African-American and Hispanic smokers as well as those in low income groups compared to smokers who are better off — despite the fact that this group is most in need of help.

“It was absolutely critical that we develop a campaign that would resonate with lower education and lower income smokers,” said lead author Donna Vallone of the American Legacy Foundation, in Washington. “These individuals not only smoke at higher rates and quit at lower rates, they also have worse long term outcomes from tobacco-related disease.”

In the study, appearing in the May/June issue of theAmerican Journal of Health Promotion, Vallone and her colleagues surveyed 4,067 current adult smokers before and six months after the launch of the national “EX campaign” in August 2008. The EX ads featured diverse characters and were promoted on television, the Internet and radio. The tone of the message was sympathetic and encouraged smokers to “relearn” life without cigarettes.

“There is some evidence to suggest that health communication messages which use positive frames may be more effective among African-American audiences,” Vallone said. “The EX message could certainly be characterized as positive.”

Results showed African-Americans who were aware of the EX campaign had a threefold increase in making a quit attempt during the campaign period. Participants with less than a high school education doubled their odds of trying to quit.

Alonza Robertson, chief strategist for Consigliere Emerging Media in New York, agreed positive health messages have more impact on changing minorities’ behavior.
“In aiming messages at minority communities, the campaign must all be respectful of language, cultural beliefs and literacy levels,” he said. “And to influence behavioral change and outcome, it’s better to focus on influencing the consumer’s future about what he can do than criticizing and marginalizing about what he cannot.” 


STORY TAGS: smoking , smoker , Black News, African American News, Minority News, Civil Rights News, Discrimination, Racism, Racial Equality, Bias, Equality, Afro American News

Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News