September 29, 2020         
Subsplash Announces Free Virtual Conference, Bringing Leading Innovators Together to Equip the Church   •   Federal Judge Certifies Class, Orders Trump Administration to Stop Denying Pandemic Relief Funds to Incarcerated Persons   •   Government of Canada announces the Indigenous organizations in Alberta who received funding to address the COVID-19 pandemic in   •   HITN Launches “Edye” SVOD Service and Mobile Apps for the United States and Latin America Markets   •   Wounded Warrior Project Discusses the Invisible Wounds of War   •    Brambles Successfully Completes Its Five-Year Sustainability Program   •   Future Today Expands Its Hit Programming Into Free Linear “FAST” Channels   •   K12 Inc. Announces Private Academy Scholarships for Underserved Students   •   Blue Star Families Kicks Off Inaugural Welcome Week on September 28th for Thousands of Military Families Adapting to New Duty St   •   AMC’s “The Walking Dead” Invades Magic: The Gathering on October 4th   •   COVID-19 Pandemic Heightens Grandfamilies' Challenges and Inequities   •   Saskatchewan Celebrates Science During Global Biotech Week with Online Events and Activities   •   Leaders in their Communities but Not in Elected Office; A New Report Calls for More AAPI Women Political Candidates   •   Mary Kay Inc. Helps Nearly 1,000 Texas Student Entrepreneurs Kick-Start Businesses Through Boss Club Foundation Summer Program   •   Christian Fletcher's Atlanta-Based LifeBrite Medical Laboratory is Introducing Annual Health Screening Programs to Promote Well-   •   Dr. Su's Revolutionary Arm Liposuction Gives Women the Desired Celebrity Arm Look   •   Sanders Phillips Grossman Takes on Women's Health Issues, Files Petition to Create ParaGard IUD MDL   •   Cinedigm’s Bloody Disgusting Streaming Channel To Launch Exclusively on The Roku Channel 9/29   •   Sonic Drive-In Invites Fans to Support Public School Teachers With $1 Million Donation by Voting for Learning Requests   •   Lyre’s Non-Alcoholic Spirits Secures $11.5 Million in Seed Funding
Bookmark and Share

Report Shows Power Of Gay-Owned Firms

SAN FRANCISCO  — A breakthrough survey of over 1,400 LGBT business decision-makers was recently conducted by Community Marketing, Inc. (CMI), an LGBT market research and communications firm based in San Francisco. The report highlights significant opportunities for LGBT-owned firms to grow their business, as well as for large corporations to more easily source LGBT-owned suppliers. The study also showed that the National Gay & Lesbian Chamber of Commerce (NGLCC), and local LGBT chambers of commerce have successfully nurtured the growth of LGBT-related business-to-business commerce.

“Sourcing LGBT suppliers used to be like finding a needle in a haystack,” said Irwin Drucker, Program Director, LGBT Supplier Diversity, IBM. “There is no way a large corporation could include LGBT in their supplier diversity program without NGLCC.”

The vast majority (72%) of respondents overall don’t realize major corporations look to buy from LGBT-owned companies, indicating a sizable business development opportunity. By contrast, respondents who are NGLCC members are nearly three times more likely than nonmembers (70% vs 24%) to know that major companies buy from certified LGBT-owned firms, underscoring one of the most beneficial aspects of membership in NGLCC and local LGBT chambers of commerce.

“Through our involvement in the NGLCC, we’ve been able to connect with LGBT business decision makers, thus growing exponentially in the past several years: quadrupling from two to eight employees and at least doubling our revenue,” said Alan “Chip” Green, Jr., Managing Partner of gay-owned Green Ink Marketing Communications. “We are now a more robust global supplier.”

Business-related commerce among LGBT-owned companies and LGBT-friendly corporations had never been studied prior to this research. “LGBT marketing is almost entirely consumer-focused,” said Thomas Roth, President of Community Marketing, Inc. (CMI). “This study indicates a viable opportunity in the ‘LGBT B2B’ segment that is often ignored.” CMI conducted this first-of-its-kind online survey of over 1,400 U.S.-based respondents in partnership with NGLCC. The study was supported by Hyatt Hotels, Chubb Group of Insurance Companies and Wells Fargo Bank. The goal of the study was to quantify and qualify the purchasing habits, motivations, and behaviors of LGBT-owned companies and LGBT-friendly corporations, and determine opportunities for increasing LGBT-related B2B commerce.

Respondents were drawn from a “business owner/manager” segment of CMI’s proprietary research panel of 50,000 LGBT consumers, NGLCC national members, and affiliated LGBT chambers of commerce members.


About NGLCC
The NGLCC
is the business advocate and direct link between LGBT business owners, corporations, and government. The NGLCC represents the interests of more than 1.4 million LGBT-owned businesses in the United States and is the umbrella organization for 61 state, local, and international LGBT chambers of commerce and business organizations.

About NGLCC’s National Business and Leadership Conference 
Out for Business! will be a three-day event, taking place from November 18 to 20 in Washington, DC, including the presentation of this groundbreaking survey, a series of exciting business symposia, engaging keynote speakers, thoughtful panel discussions, and fun special events designed to educate and connect attendees.


STORY TAGS: GENERAL , BLACKS , AFRICAN AMERICAN , LATINO , HISPANIC , MINORITIES , CIVIL RIGHTS , DISCRIMINATION , RACISM , DIVERSITY , RACIAL EQUALITY , BIAS , EQUALITY



Back to top
| Back to home page
Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News