Today's Date: April 11, 2021
PG&E Contributes $500,000 to Restaurant Resilience Fund to Strengthen Businesses for the Long-Term   •   Charmin® Works to Protect, Grow and Restore Forests   •   CGTN: From well-educated students to radicalized extremists in Xinjiang   •   Pets play important role in easing children's loneliness and stress intensified by virtual schooling in lockdown   •   Barna and Gloo To Release New City-Specific Research Experience For Church Leaders   •   Ather Sharif Awarded The Excellence in Entrepreneurial Leadership Award In Honor of Michael Ferro   •   The American Legion Calls POW/MIA Flag above White House "A Poignant Reminder"   •   Wolters Kluwer Podcast Sheds Light on Key Factors Impacting Effective Banking Compliance   •   The Drone Champions League puts female drone pilots in the global spotlight with the DCL Women's Cup   •   Publix Pharmacy Now Offering COVID-19 Vaccination Appointments in North Carolina   •   Call for Programs Opens for 2021 Parliament of the World's Religions   •   Winning Startups Receive $25,000 through Sunstone Innovation Challenge at CSULB   •   Get Start to Train Your Own Service Dog Online with Service Dog Training School International - Certified Service Dog Training C   •   genEquality’s First Inclusive Safety Mural Launches at Townsend Harris High School in Flushing, Queens   •   Humanitarian Leaders Jamie Aten and Kent Annan launch petition to encourage Evangelicals to get vaccinated against COVID-19   •   Molina Healthcare of California Partners with San Bernardino County for COVID-19 Vaccinations   •   Minister Schulte and Minister Hajdu announce the appointment of three new members to the National Seniors Council   •   BET Remembers Hip-Hop Icon DMX With Special Linear Programming Today Starting At 6PM/5C   •   Who’s Getting Vaccinated in the US?   •   ‘Coming Out for Love’ LGBTQ Reality Dating Show Headed for Romance, Fun, Happy Endings This Fall
Bookmark and Share

Research Puts Hispanics Spending Over $250 Billion On Telecommunications

BOONTON, N.J. -- Over the next five years, US Hispanic communities will spend $257 billion on telecommunications services, accounting for 17 percent of all residential telecom expenditures, according to a new market research study from The Insight Research Corporation.  Early analysis of Census 2010 data suggests that Hispanics will surpass the 50 million mark and that they will command over $1 trillion in buying power.  Hispanics are the youngest race/ethnicity segment and, more importantly, have the largest percentage of people under the age of 18, a market demographic that the study says will be crucial to the survival of telecommunications providers over the next five years.

Insight Research's market analysis study, "US Hispanic Use of Telecommunications Services 2010-2015", takes a close look at the purchasing habits and telecommunications usage patterns of the Hispanic segment of the US population, as well as other ethnic communities in the US.  The study emphasizes that the US Latino market tends to over-index in mobile content and also notes that US Hispanics are accessing the Internet through more and varied devices than non-Hispanics.  

"If the future of mobile carriers depends on their getting consumers to buy their data plans, then the US Hispanic community is right in the sweet spot, and will be receiving increasing attention from both wireline and wireless carriers' marketing departments," says Robert Rosenberg, Insight Research. "Our study demonstrates that Hispanics are one of the most social groups online, and given the youth-orientated demographic of the US Hispanic community, they become a prime target for the newer 3G and 4G cellular services," Rosenberg concluded.

"US Hispanic Use of Telecommunications Services 2010-2015" examines spending and usage patterns of US Hispanics for wireline, cellular, and pre-paid cellular services, and compares these spending patterns to those of the general population as well as other minority segments, including Asian-Americans and African-Americans.  

An excerpt of this Hispanic market research report, table of contents, and ordering information are online at http://www.insight-corp.com/reports/hisp10.asp .  This 305-page report is available immediately in Electronic (PDF) format and can be ordered online for $4,695.00. Visit our website, or call 973-541-9600 for details.

 

SOURCE Insight Research Corporation



Back to top
| Back to home page
Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News