February 27, 2020         
Howard University Announces 2020 Charter Day Alumni Award Recipients   •   Weisman Children's Rehabilitation Hospital and Care Lync Home Unveil New Partnership to Seamlessly Improve Patient Care   •   NextWorld Leads Series B Investment in Van Leeuwen Ice Cream   •   Women on Boards Project Announces Consortium With Esteemed Private Equity Firms and an Inaugural Cohort of 20 Consumer Companies   •   FloWater ‘One-Ups’ Coke (Dasani) and Pepsi (Aquafina) With Drinking Water Solution, Eliminating Need for Plastic Wat   •   Young Journalists of Scholastic Kids Press Report from the 2020 Presidential Campaign Trail   •   Children's Miracle Network Hospitals Across North America Receive $11.8 Million Raised by Speedway to Fuel Miracles for Kids   •   Maxi-Cosi Introduces New Premium Home Collection Designed To Keep Kids Stylish, Comfortable, And Safe   •   TherapeuticsMD Announces Participation at the Cowen 40th Annual Healthcare Conference   •   The Mission Continues Launches New Leadership Program For Women Veterans   •   Colgate-Palmolive $1M Gift to Support Penn Dental Care Center for Persons with Disabilities, Establish Innovation Laboratory   •   Aqua-Tots Swim Schools Now Open in San Antonio at The Shops at Dove Creek   •   Corporate Social Responsibility Related News Releases and Story Ideas for Reporters, Bloggers and Media Outlets   •   SmartBear and Drift Present Candid Panel Discussion to Spotlight Racial Challenges in Tech   •   UBS and Bloomberg Launch "Girls Take Finance" in 12 Cities Globally to Inspire Teenage Girls to Be the Next Generation of Leader   •   Lil’ Libros to Publish Best-Selling Author and Chef Marcela Valladolid’s First Bilingual Children’s Cookbook   •   Agora.io and New Oriental Education & Technology Group Inc. Provide Access to Remote Classrooms Amidst Coronavirus Outbreak   •   Zipwhip and The Riveter Announce Scholarship for Women in STEM   •   Healthline Announces Non-Partisan 2020 Voting Guide on Healthcare Policy   •   Launch Entertainment and Action Park to Open in Grand Rapids
Bookmark and Share

Social Networking's Link To The Black Press

Richette Haywood, National Newspaper Publishers Association

 ST. THOMAS, VI  – Black newspaper publishers attending the National Newspapers Publishers Association (NNPA) Mid-Winter Conference know what they want. Their focus was on how the Black Press can and should use social media networks to drive awareness of the Black Press as a brand, develop an enhanced digital engagement with Black America, and develop stronger partnerships with advertisers and its readership. 

“The rise of social media networks like Facebook and Twitter has given print media a unique opportunity to develop even deeper relationships with our audience and marketing partners,” said Dorothy R. Leavell, chair of the NNPA Foundation. “This event is designed to explore all the possibilities that social networks offer newspapers. Newspapers excel at attracting communities of like-minded users and this event will help newspapers take community building to the next level.” Reaching that next level has been a difficult undertaking for traditional print industry, as both minority and mainstream publications struggle financially to hold on to their print market while competing in a digital age.

Reader interest start, where it has always started, said Eric Easter, an AT&T consultant and print journalist from Washington, D.C. “It’s all about the story, first,” said Easter. Deciding what is the best way to tell the story does not mean changing a publication’s brand or voice. “You don’t need to stop being who you are,” said Easter. “The key is to find out ways to engage (readers) on a daily basis. You have to understand your audience to expand.”

To accomplish that goal, AT&T consultant and owner of Capitol Consulting Group, Kevin Parker communicated to publishers that they have to “integrate being the most trusted voice in Black America” into its presence on the internet. “They need to figure out how to make the social networks work for them and they need to find out where their readers are (from a digital perspective).” Most importantly, Parker said, newspapers must target and capture a more youthful demographic. 

Scott Davis, publisher of The Nashville Pride newspaper and one of the younger members of the association, said he will incorporate strategies discussed during the workshops into his newspaper’s operation. “I have a popular entertainment and sports writer. We will be looking to translate his stories (online). Social networking gives us another reach our community and I am excited about that.”

Keeping that enthusiasm alive among its members is critical, said NNPA Chair Danny J. Bakewell, Sr. “We are helping each other to grow into this next phase. We want to make sure we have value added workshops to take us into the future.”

Staying true to its conference theme - Value, Trust & Influence – the four-day event attracted corporate sponsors, including General Motors and Ford, both of whom have undergone their own financial issues. “Business is about relationships and understanding what our needs are. And, hopefully, we can find solutions that would work for both of us,” said Eric Peterson, Vice President of Diversity at General Motors. 

Held in St. Thomas, Virgin Islands, the conference kick-off event was the NNPA Chairman’s Reception, hosted by Danny J. Bakewell, Sr., which was attended by past and present government officials. The hospitality of St. Thomas was extended to the NNPA by John P. de Jongh, Jr., governor of the Virgin Islands who hosted a reception at the governor’s mansion.


STORY TAGS: BLACK NEWS, AFRICAN AMERICAN NEWS, MINORITY NEWS, CIVIL RIGHTS NEWS, DISCRIMINATION, RACISM, RACIAL EQUALITY, BIAS, EQUALITY, AFRO AMERICAN NEWS

Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News