Today's Date: March 29, 2024
Amerex Group Unveils Red Carter Swimwear's Revitalized Collection   •   Midea Group releases its first-ever ESG brand story with an unexpected VIP visit highlighting its commitment to sustainability.   •   Fosun Management on 2023 Annual Results: Focusing on Core Industries with Established Advantages   •   Visit Visalia Recognizes Autism Awareness Month in April   •   Anaergia Announces Escrow Closing of Second Tranche of the Strategic Investment   •   Suffolk Kicks off 2024 “Build With Us @ Suffolk” Program in Boston for Trade Partners, Opening Doors for Minority-,   •   YMCA of the USA Partners With Old Spice To Increase High School Graduation Among Boys And Young Men Of Color Through Mentorship   •   Empire State Realty Trust Receives WELL Health-Safety Leadership Award; Becomes Among the First Commercial Office and Multifamil   •   Equalpride Partners with TransLash Media for Trans Day of Visibility, Amplifying Voices of Black Trans Femmes in the Arts   •   Carnegie Learning Named 2024 SIIA CODiE Award Finalist for Best Educational Game and Best AI Implementation in Ed Tech   •   Taro Pharmaceuticals U.S.A., Inc. Expands OTC Portfolio for Children with the Introduction of bébé Bottoms™   •   Make-A-Wish and celebrity wish granters announce goal to recruit 1 million people to become "WishMakers"   •   National University Receives 2024 Military Friendly® Gold Designation   •   VIRGIN HOTELS CHAMPIONS INCLUSIVE TRAVEL FOR NEURODIVERSE TRAVELERS   •   Jamieson Wellness Publishes Inaugural Sustainability Impact Report   •   Coachella Concerned That People Have Sex, Says AHF   •   Sypher Secures Strategic Partnership with FAIA to Fuel Growth   •   Re:wild and Colossal Biosciences team up to leverage revolutionary technology to save critically endangered species on the brink   •   Parkland Corporation Announces the Results of the 2024 Annual General Meeting of Shareholders   •   Anaergia Announces Delay in the Filing of Its Audited Financial Statements and Related Disclosures
Bookmark and Share

Study: Drug Info Not Reaching Latino Population

 MIAMI -- A new study revealed that poor communication with Hispanic patients is adversely affecting the quality of care to this country's largest minority group.  The Jeffrey Group, the largest independent communications agency targeting Latin audiences, and KCI Partners, a strategic market research and consulting firm, have announced today the results of this study measuring the knowledge and perceptions of minority patients relating to healthcare issues.  The main focus of the study, which surveyed 422 physicians across the country, was to uncover barriers in receiving adequate treatment and measure the effectiveness of communication vehicles in educating Hispanic patients about their health.


"Given the prevalence of topics such as healthcare reform and the much-awaited U.S. Census results, we felt it was perfect timing to conduct a study measuring the views and knowledge-base of average Hispanic patients," said Mike Valdes-Fauli, President of The Jeffrey Group.  "With a booming U.S. Hispanic population, it is important to identify best practices in communicating with Latinos to ensure optimal care, and hopefully provide insights to pharmaceutical companies seeking to inform and educate that audience."

One of the most important findings of the study was related to obstacles physicians encountered in effectively treating Hispanic patients.  Twenty-four percent of physicians cited poor patient understanding of disease severity was "almost always a barrier" to treatment and 21% cited it as "frequently a barrier."  Other factors cited by physicians as almost always being a barrier to treatment were preconceived notions/myths (23% of physicians) and conflicting advice about treatment from family members (21% of physicians).

Despite these barriers, nearly 50% of respondents cited that community organizations, physicians, physician assistants and nurses are among those doing the most effective job at communicating about healthcare issues with Hispanic patients.  On the other hand, most physicians think that pharmaceutical companies do a poor job of communicating, lacking a thorough understanding of multicultural patient needs. In fact, only 12% reported that pharmaceutical companies understand the healthcare needs of Hispanic patients very well.  Even fewer physicians (7%) indicated that pharmaceutical companies are doing an adequate job in communicating with Hispanics about solutions to their healthcare needs.

The second part of the study addressed the most effective educational vehicles for informing Hispanic or minority patients. Most physicians agree that one-on-one time with staff and printed educational materials in Spanish are the most important and effective ways to communicate with these patients.  Furthermore, physicians agree that media plays a key role in informing patients.  Seventy-one percent of physicians cited that, outside of their offices, television stories are a very or extremely effectivecommunication vehicle to help educate these patients.

The data from this study can be used to improve healthcare delivery and enhance the comfort level of minority patients across the country," said  Richard Klass, President of KCI.



STORY TAGS: HISPANIC NEWS, LATINO NEWS, MEXICAN NEWS, MINORITY NEWS, CIVIL RIGHTS, DISCRIMINATION, RACISM, DIVERSITY, LATINA, RACIAL EQUALITY, BIAS, EQUALITY



Back to top
| Back to home page
Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News