November 29, 2020         
Satmar Cancels Grand Annual Dinner   •   Enough is Enough: Ontario Engineering Community Committed to Uprooting Systematic Biases   •   Afiya Bennett Makes Stunning Appearance in L'officiel Brasil in Honor of Black Awareness Day in Brasil   •   COVID-19 Can Be Beat - Please Don't Shut Down All Youth Activities Indiscriminately   •   Jamaican Boy's Post-Dog Attack Procedures Highlight the Less Well-Known Side of a Plastic Surgeon's Work, says Dr. J Plastic Sur   •   Vehicle Retail Sales Decline due to Quirky Sales Calendar; When Adjusted for Selling Days, Retail Sales Stable   •   “KISS THE GROUND” Wins Its 25th Film Festival Award to Date   •   More support to advance reform of services for Indigenous children and families   •   COVID-19 Recovery Research Program launched   •   Majority of Americans Expect to Buy Gifts This Holiday Season Despite Tumultuous Year, but Many Cut From the Gift List According   •   DISH Network Puts Consumers at Risk of Losing Network and Local Community Programming During Pandemic   •   Michaels is Calling On #DifferenceMakers to Creatively Spread Holiday Cheer   •   Government of Canada COVID-19 Update for Indigenous Peoples and communities   •   Hall of Fame Resort & Entertainment Company Reveals Details of Hall Of Trivia on HQ App   •   Because Apes Are Hairy Too, MANSCAPED™ Supports the San Diego Zoo!   •   Advancing Equity, Improving Lives: Minister Bardish Chagger Launches LGBTQ2 Survey and Engagement on Federal LGBTQ2 Action Plan   •   Comcast RISE Awards Over 700 Black-Owned, Small Businesses with Marketing and Technology Resources and Makeovers   •   Ismael Cala launches CalaBienestar.news, a daily digital newspaper about health and wellbeing   •   iHeartMedia and Podimo Partner to Translate and Adapt Widely Popular Podcasts For Listeners Globally   •   realme's 50M Sales Achievement Attracts Positive Comments From Industry Leaders Anticipating Its Future
Bookmark and Share

Study: Drug Info Not Reaching Latino Population

 MIAMI -- A new study revealed that poor communication with Hispanic patients is adversely affecting the quality of care to this country's largest minority group.  The Jeffrey Group, the largest independent communications agency targeting Latin audiences, and KCI Partners, a strategic market research and consulting firm, have announced today the results of this study measuring the knowledge and perceptions of minority patients relating to healthcare issues.  The main focus of the study, which surveyed 422 physicians across the country, was to uncover barriers in receiving adequate treatment and measure the effectiveness of communication vehicles in educating Hispanic patients about their health.


"Given the prevalence of topics such as healthcare reform and the much-awaited U.S. Census results, we felt it was perfect timing to conduct a study measuring the views and knowledge-base of average Hispanic patients," said Mike Valdes-Fauli, President of The Jeffrey Group.  "With a booming U.S. Hispanic population, it is important to identify best practices in communicating with Latinos to ensure optimal care, and hopefully provide insights to pharmaceutical companies seeking to inform and educate that audience."

One of the most important findings of the study was related to obstacles physicians encountered in effectively treating Hispanic patients.  Twenty-four percent of physicians cited poor patient understanding of disease severity was "almost always a barrier" to treatment and 21% cited it as "frequently a barrier."  Other factors cited by physicians as almost always being a barrier to treatment were preconceived notions/myths (23% of physicians) and conflicting advice about treatment from family members (21% of physicians).

Despite these barriers, nearly 50% of respondents cited that community organizations, physicians, physician assistants and nurses are among those doing the most effective job at communicating about healthcare issues with Hispanic patients.  On the other hand, most physicians think that pharmaceutical companies do a poor job of communicating, lacking a thorough understanding of multicultural patient needs. In fact, only 12% reported that pharmaceutical companies understand the healthcare needs of Hispanic patients very well.  Even fewer physicians (7%) indicated that pharmaceutical companies are doing an adequate job in communicating with Hispanics about solutions to their healthcare needs.

The second part of the study addressed the most effective educational vehicles for informing Hispanic or minority patients. Most physicians agree that one-on-one time with staff and printed educational materials in Spanish are the most important and effective ways to communicate with these patients.  Furthermore, physicians agree that media plays a key role in informing patients.  Seventy-one percent of physicians cited that, outside of their offices, television stories are a very or extremely effectivecommunication vehicle to help educate these patients.

The data from this study can be used to improve healthcare delivery and enhance the comfort level of minority patients across the country," said  Richard Klass, President of KCI.



STORY TAGS: HISPANIC NEWS, LATINO NEWS, MEXICAN NEWS, MINORITY NEWS, CIVIL RIGHTS, DISCRIMINATION, RACISM, DIVERSITY, LATINA, RACIAL EQUALITY, BIAS, EQUALITY



Back to top
| Back to home page
Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News