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Latino TV Network Finishes 2011 Season Strong Audience Growth

MIAMI - Powered by a mix of novelas – including the most-watched Spanish-language novela in U.S. television history and Univision Studios’ first original primetime novela – reality series, award shows and other programming, Univision Network is set to finish the 2010-2011 broadcast season as the fastest-growing major broadcast network, regardless of language, among Adults 18-49.

In fact, Univision has grown its Adult 18-49 primetime audience by 8 percent while the other major broadcast networks – ABC (-9 percent), CBS (-8 percent), FOX (-4 percent) and NBC (-14 percent) – have seen their primetime audience decline an average of 9 percent compared to last season.

Additionally, UnivisionÂ’s primetime audience was higher than NBC on two out of every three nights (66 percent) during the 2010/2011 broadcast season versus the comparable period in the 2009/2010 broadcast season among Adults 18-34, and on more than 40 percent of the nights among Adults 18-49.

“Univision’s programming strategy continues to deliver higher audience levels in primetime, boosting their competitiveness vs. ABC, NBC, CBS and Fox.”

Univision was the #1 network on Friday nights among young Adults 18-34 and Persons 12-34 during broadcast primetime (8-11pm) for the fourth consecutive broadcast season, and has occupied the #1 broadcast network ranking on more nights in the 2010-2011 broadcast season versus the comparable period in 2009-2010, during broadcast primetime among Adults 18-34 (43 nights vs. 32 nights) and Adults 18-49 (16 nights vs. 5 nights). Additionally, 96 percent of Univision’s primetime viewers watch live – i.e., commercial messages are not fast-forwarded and therefore have more impact – and its viewers have a primetime median age of 37, making it one of the youngest broadcast networks in U.S. media.

Additional Univision Network 2010-2011 Broadcast Season Highlights:
· Set to finish with an average audience of 3.7 million Total Viewers 2+, 1.9 million Adults 18-49, 1.1 million Adults 18-34 and 1.3 million Persons 12-34 during broadcast primetime.

· Out-performed at least one or more of the English-language networks (ABC, CBS, NBC or FOX) on five out of every six nights (85 percent) and on nearly three out of every five nights among Adults 18-49 (59 percent).

· UnivisionÂ’s “Sabado Gigante” (Giant Saturday) drew a bigger audience on Saturday night in the 2010/2011 broadcast season among Adults 18-34 (+7 percent to 560,000), Adults 18-49 (+4 percent to 1.1 million) and Persons 12-34 (+3 percent to 660,000) compared to the same period in the 2009/2010 broadcast season.

· “Soy Tu Dueña” (Woman of Steel) ended its run on December 27, 2010 on the Univision Network to become the most-watched Spanish-language novela in U.S. television history, with a reach of 9.0 million Total Viewers 2+ (Hispanic and Non-Hispanic) and ranked among the Top 5 novela finales of all-time on the Univision Network across all Viewers 2+ and Adults 18-49.

· The two-hour broadcast of the grand finale (April 11, 2011) of “Eva Luna,” Univision StudiosÂ’ first novela production, in collaboration with Venevision, reached 9.1 million Total Viewers 2+ and ranked among the Top 10 novela finales of all-time on the Univision Network across all Viewers 2+ and Adults 18-49.

· The three-hour finale of “Mira Quien Baila” (Look WhoÂ’s Dancing) on November 21, 2010 averaged 5.1 million Total Viewers 2+, making it the highest-rated Univision-produced reality show of all-time.

· “Nuestra Belleza LatinaÂ’s” (Our Latin Beauty) May 22, 2011 fifth season finale was the most-watched season finale in the showÂ’s history with 4.9 million Total Viewers 2+ (up 23 percent from last seasonÂ’s finale), and averaged 2.5 million Adults 18-49 (+18 percent), 1.4 million Adults 18-34 (+14 percent) and 1.7 million Persons 12-34 (+12 percent).

· UnivisionÂ’s 23rd Annual “Premio Lo Nuestro” awards show on February 17, 2011 reached 10.5 million Total Viewers 2+ and attracted more Hispanic Adult 18-49 and Adult 18-34 viewers than the combined audiences of the latest editions of the Oscars, Golden Globe® Awards and the Primetime Emmys®.

· UnivisionÂ’s 11th Annual Latin GRAMMY® Awards on November 11, 2010 delivered a record performance with 6.2 million Total Viewers 2+ and made Univision the #1 network among all Adults 18-34 and Persons 12-34 on this night. Additionally, the “Latin GRAMMY® Awards” averaged more Hispanic Adult 18-49 and Adult 18-34 viewers than the combined audiences of the latest editions of the Oscars, Golden Globe Awards and the Primetime Emmys.
 


STORY TAGS: Univision , Nielsen , Hispanic News, Latino News, Mexican News, Minority News, Civil Rights, Discrimination, Racism, Diversity, Latina, Racial Equality, Bias, Equality

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