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Univision Floods Airwaves Encouraging Hispanic Participation In Census

 

 

  WHAT:            As part of its comprehensive, multi-platform campaign Univision will air a 60-second editorial message from Univision Networks president Cesar Conde encouraging Hispanics to participate in the Census. In addition Univision will use social media platforms to disseminate the same message to its audiences.

                            

WHEN:          Thursday, April 8, 2010

            8:15 pm ET/PT (9:15pm Central)

 

WHERE:       Univision, TeleFutura, Galavisión Networks; Univision Móvil; Univision.com; Univision Radio and social media platforms

                       

DETAILS:     The “Ya Es Hora, Hágase Contar” (It’s Time, Make Yourself Count) campaign focuses on increasing response rates among Hispanic households in order to achieve a full Latino count for 2010 U.S. Census. Univision’s 360 degree approach for the 2010 Census includes PSAs, a toll-free number 1-877-352-3676/1-877-El Censo for questions/guidance, a special TV program and extensive national and local news coverage. Univision, the NALEO Educational Fund, the Service Employees International Union (SEIU), National Council of La Raza, ImpreMedia, Entravision Communications, Mi Familia Vota Educational Fund and more than 400 organizations are partners in this effort.

 

CONTACT:   Christopher Jones

212-455-4711

marketingcomm@univision.net

 
Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
 
For more information, please visit www.univision.net

 


 

 CAMPAÑA SIN PRECEDENTE EN PLATAFORMAS MÚLTIPLES DE UNIVISION ALIENTA A LOS HISPANOS A PARTICIPAR EN EL CENSO

 Mensaje de 60 segundos se transmitirá simultáneamente en tres cadenas, radio, móviles, Univision.com el 8 de abril como parte de “Ya Es Hora, Hágase Contar”


 

   QUÉ:              Como parte de una campaña integral en plataformas múltiples, Univision transmitirá un mensaje editorial de 60 segundos de César Conde, presidente de Univision Networks, alentando a los hispanos a participar en el Censo. Además, Univision usará plataformas de medios sociales para propagar el mismo mensaje a sus audiencias.

                            

CUÁNDO:      Jueves, 8 de abril, 2010

            8:15 pm ET/PT (9:15pm Central)

 

DÓNDE:         Cadenas Univision, TeleFutura, Galavisión; Univision Móvil; Univision.com; Univision Radio y plataformas de medios sociales

                       

DETALLES:  La campaña “Ya Es Hora, Hágase Contar” tiene como propósito aumentar la tasa de respuesta entre hogares de familia hispanos a fin de lograr un conteo cabal de latinos en el Censo de Estados Unidos del 2010 U.S. La estrategia integral de Univision hacia el Censo del 2010 incluye anuncios de servicio público, un número telefónico gratuito, 1-877-352-3676/1-877-El Censo para preguntas u orientación, un programa especial de televisión, y extensa cobertura nacional y local. Univision, el fondo educativo de NALEO, el Service Employees International Union (SEIU), el National Council of La Raza, ImpreMedia, Entravision Communications, el fondo educativo Mi Familia Vota y más de 400 organizaciones se han asociado en la campaña.

 

CONTACTO: Christopher Jones

212-455-4711

marketingcomm@univision.net

 

 

Univision Communications Inc. es la empresa líder de medios de comunicación de habla hispana en Estados Unidos.  Sus operaciones incluyen Univision, la cadena de televisión en español más vista en EE.UU., con cobertura del 95% de los hogares hispanos del país;  TeleFutura, la cadena de televisión en español lanzada en 2002, con cobertura del 85% de los hogares hispanos de EE.UU.; Galavisión, la cadena de televisión por cable en español líder en el país; Univision Studios, que produce y co-produce telenovelas, reality shows, series dramáticas y formatos de programación para todas las plataformas de la empresa; el Grupo de Televisión Univision, propietario y operador de 63 estaciones de televisión en los principales mercados hispanos de EE.UU. y Puerto Rico; Univision Radio, el principal grupo radial en español, propietario y/u operador de 68 emisoras de radio en 16 de los 25 principales mercados hispanos y de 5 emisoras de radio en Puerto Rico. Univision Interactive Media, que incluye www.univision.com, el destino de Internet en español principal de EE.UU.  y Univision Móvil, plataforma que da el contenido en español más completo para celulares en la industria.  Univision Communications tiene un 50% de participación en TuTv, empresa formada para distribuir en EE.UU. los canales de televisión por cable de Televisa. Univision Communications tiene su centro de operaciones de sus cadenas de televisión en Miami y estaciones y oficinas de ventas de televisión y radio en las principales ciudades de Estados Unidos.

 

 Para más información, por favor visite www.univision.net.

 

 

If you would rather not receive future communications from Univision Network, let us know by clicking here.
Univision Network, 9405 NW 41 Street, Miami, FL 33178 United States


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