May 29, 2020         
JCPenney Reopens 150 Additional Stores Across U.S. with Emphasis on Safety Precautions and Engaging Shopping Experiences   •   Herbalife Nutrition and the Herbalife Nutrition Foundation Observe #WorldHungerDay   •   National Hispanic Medical Association Launches Virtual Briefing Series on COVID-19   •   COVID-19 Pandemic Wreaking Havoc on Americans’ Retirement Plans While Anxiety over Continued Market Risks Remains   •   Gynesonics Receives FDA Clearance to Market Next Generation Sonata® System 2.1   •   JA New York Announces 2020 Business Plan Competition Winners   •   Patient Experience in a Pediatric Setting Examined by The Beryl Institute   •   Aramark Opens More Than 100 Pop-Up Grocery Stores for Frontline Healthcare Workers   •   SBA Celebrates the Launch of New Maryland Women's Business Centers   •   Sephora North America Evolves Its Beauty Insider Program   •   Susan C. Keating, CEO of WomenCorporateDirectors, Responds to Washington State's New Gender Diversity Board Mandate   •   TruBlue Total House Care's New President Brings Senior Care Background & New Perspectives to Growing Franchise   •   CORRECTING and REPLACING PHOTO Aramark Opens More Than 100 Pop-Up Grocery Stores for Frontline Healthcare Workers   •   Nelson announces strategic divestiture to Cengage as it completes its withdrawal from higher education   •   PieMatrix Offers Free COVID-19 Back to Business Tool with CDC Content Hidden by Trump Administration   •   DeVry University Answers the Call to Reskill America With Complimentary Technology Skills-Building Video Series   •   Taffer’s Mixologist Line of Hard Seltzers Now Available to Purchase Online for Home Delivery   •   Minnesota CEOs join Children's Minnesota in response to recent tragedy   •   COVID-19 Forces Detroit Youth Choir to Cancel Graduation Benefit, Then Bill Brown Ford Saves the Day and Agrees to Stream as Par   •   The American Legion welcomes Trump tweet on National Guard extension
Bookmark and Share

Voters Of Color Crucial To CA Climate Bill Outcome

OAKLAND, CA -  If tonight’s results spell defeat for Proposition 23, as recent polls suggest, much credit may belong to a massive grassroots effort to educate voters of color about Propositions 23 and 26 through door-knocking, phone calls, direct mail, radio ads and ethnic media outreach. The campaign was mounted by Communities United Against the Dirty Energy Proposition, a coalition of over 130 organizations representing low-income communities and people of color in California.

Early polling showed that many of California’s ethnic minority communities were more supportive of Prop. 23 than white voters, but polls released in late October showed a marked shift against the initiative. Less polling has been done about Prop. 26, but Communities United incorporated strong anti-26 messages into its efforts during the campaign’s final weeks.

“We knew from the start that our communities could be the key swing votes,” said Communities United campaign manager Ian Kim. “We mounted a massive effort to educate Californians of color, and all signs are that it made a big difference.” Among other things, Communities United:
Raised over $1.1 million dollars specifically to reach voters of color and low-income communities.


Had over 250,000 one-on-one conversations with voters through door-knocking and phone-banking.

Sent direct mail pieces in English, Spanish and Chinese to over 280,000 households of color.

Blanketed the airwaves of Spanish language radio, particularly in southern California, with a $200,000 ad campaign in the last two weeks of the campaign. The spots featured the voices of Los Angeles Mayor Antonio Villaraigosa and human rights legend Dolores Huerta.

Enlisted Huerta and two other human rights legends, Van Jones and Pam Tau Lee, as high-profile endorsers.

Mounted high-visibility events, including a dramatic protest at Tesoro’s Wilmington refinery that gave local residents affected by the pollution from the Tesoro and Valero refineries a media platform to address the harm Prop. 23 would do to their communities.

Inspired a solar-powered hip-hop tour, The Clean Energy Tour, that took a message of clean energy and voter empowerment to college campuses around California.

Created a popular hip-hop No on 23 anthem that helped generate buzz for the campaign.

The coalition had strong leadership from an executive committee that consisted of the Asian Pacific Environmental Network, California Environmental Justice Alliance, Ella Baker Center for Human Rights, PowerPAC, and The Greenlining Institute.


 


STORY TAGS: BLACK , AFRICAN AMERICAN , MINORITY , CIVIL RIGHTS , DISCRIMINATION , RACISM , NAACP , URBAN LEAGUE , RACIAL EQUALITY , BIAS , EQUALITY, HISPANIC , LATINO , MEXICAN , MINORITY , CIVIL RIGHTS , DISCRIMINATION , RACISM , DIVERSITY , LATINA , RACIAL EQUALITY , BIAS , EQUALITY

Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News