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What's Your Point, Honey? To Be First Social Justice Cause Film Mass Marketed on Popular Media Content Sites

What's Your Point, Honey? To Be First Social Justice Cause Film Mass Marketed on Popular Media Content Sites

NY, NY March, 2009– Filmmakers Susan Toffler and Amy Sewell are proud to announce their newest documentary What's Your Point, Honey? (represented by Cinetic Rights Media) is now available for purchase or rental through iTunes and  A heartwarming film which explores the future of women's leadership in America, portraits are painted of seven possible future leaders, “2024 presidential contenders,” underscoring one of the main themes of the film that it is not about one woman candidate running, but about the day when we will see as many females grace debate podiums across the country as men.
“The fact that iTunes and Amazon, universally accessible platforms, are carrying our DVD means that the mass audience will hear our message,” said Amy Sewell, director/producer, “and this hits right on as computers and phones are becoming the 1st screen distribution platform of the world.”  Launching during the month America celebrates Women’s History is key. 
The resurgence of feminism is a trend that has been growing since Senator Clinton made her bid for the highest office in the land.  “And now, for the first time ever, the White House is devoting the precious resources of time and money by creating of the Council on Women and Girls,” said Susan Toffler, director/producer.  “This is a great step in the right direction and confirms the legitimacy of our film – that the time is now.”  The Council on Women and Girls was announced by Secretary of State Clinton and First Lady Obama this week.  The initiative to form an outside Women’s Commission is on its way to Congress this month for a vote after a nationwide petition for such a commission. 

In addition to digital “mass-brow” film release which is aimed to catch the eyes of young women and girls across the nation who digitally download without blinking an eye, Sewell and Toffler have opted to honor the film's essence by hosting nationwide screenings that will benefit various non-profit women's leadership organizations aiming to get more young women involved in politics so that the world can see a day when just as many women as men run for the highest office in the country – getting beyond gender to agenda.

With such startling statistics as the fact that women are 80% of the purchasing power in America but still only make $0.77 (or less for minority women) on the dollar to men, that the United States is ranked 71st in the world in women’s representation in government, and that women ARE 51% of this nation’s population, this movie drives home the idea that we still have a long way to go.  In a subtly educating but entertaining way, the film is designed to introduce (or reintroduce) many gender equality issues to a mass audience, ages 8 to 80, both male and female.  Sewell’s last hit film, Mad Hot Ballroom, about the importance of arts in public education, was presented the same way, catching the hearts and minds of millions. 

In addition, there are three study guides for the movie; college, middle/high school and a Viewers Guide (like with a book club Readers Guide) downloadable right off the website ( for audiences to engage in dialogue about the issues presented in the film.

What's Your Point, Honey? ( puts a new face on political leadership by introducing seven possible contenders coming down the pipeline, while revealing inequalities that still exist today. Six years ago, The White House Project and CosmoGIRL!  joined forces, creating Project 2024, to get more young women involved in politics so that we could see a day when just as many women as men run for the highest office in the country – getting beyond gender to agenda. Run Time: 87 min


Kara Silverman

Amy Sewell

Susan Toffler

Kara A. Silverman

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