Today's Date: January 25, 2021
Cheerios Brings Back Happy-Heart Shaped O’s to Inspire Heart-Healthy Lifestyle   •   Nexstar Media’s Cable Network, WGN America, to Rebrand as NewsNation and Expand News Programming to Five Hours on Weeknigh   •   Internet Society Foundation Awards $1M in Grants to Researchers Studying the Future of the Internet   •   Citi Announces New Impact Fund Investments in Seven Companies   •   Oticon Celebrates Winners of the Annual Oticon Focus on People Awards   •   Goldfish Swim School Reflects on Historic Year While Expanding with Single & Multi-Unit Partners in 2021   •   BlackNorth Initiative Continues to Empower Black Women Entrepreneurs by Partnering With We Are Womxn (WAW!)   •   Georgia School of Orthodontics Offers Free Braces, Invisalign® to Local Heroes   •   PenFed Credit Union Named 'Top Ten Military Friendly® Company for 2021' by VIQTORY Media   •   Careers in Caregiving: The Many Benefits of Caring for Older Adults   •   Second Genome Appoints Dr. Susannah Cantrell to Chief Business Officer and Dr. Preeti Gupta Lal to Chief Scientific Officer   •   Natural Diamond Council And Lorraine Schwartz Announce Emerging Designers Diamond Initiative   •   Pantora Bridal Founder and Designer Andrea Pitter Graces the Cover of The Knot Magazine, Shares Her Journey to Creating a Bridal   •   Sixth Annual Advisor Authority Study Reveals COVID's Impact on Women Investors: Less Optimistic, More Concerned and Less Prepare   •   The Knot Worldwide Launches ‘Fellowship for Change’ Program and Marketplace Diversity Filters, Reinforcing Commitmen   •   Nautilus, Inc. Expands Connected Home Fitness Products Featuring the Enhanced JRNY® Digital Fitness Platform   •   Young Author Creatively Helping Kids Learn During the Pandemic   •   Black Football Star's Mysterious Death in Deep South Examined in New Podcast Series   •   Homeowners Consumer Center Endorses Five US Mortgage Lenders to Be on The Shortlist of a Person Seeking a Home Loan or Refinance   •   Columbia Care Celebrates Launch of Adult-Use Sales in Arizona at its SWC Dispensaries
Bookmark and Share

Consumers Planning to Spend $470 over Thanksgiving Weekend: ICSC Survey

NEW YORK , November 24 /Businesswire/ - Consumers are eyeing Thanksgiving Weekend with careful optimism, as the new ICSC Thanksgiving Weekend Intentions survey found that 85 percent expect to shop in the period beginning Thanksgiving and ending Cyber Monday. On average, consumers are projected to spend $470 on holiday items over the course of the weekend. Among those planning to shop, 44 percent expect to spend more than they did last year. ICSC’s research reveals a swell of interest in omnichannel formats, a sign that retailers capable of meeting demand both online and in-person will be best positioned for success in this unprecedented holiday season.

The study found that even in this year’s COVID-19 environment, 52 percent of respondents believe Thanksgiving Weekend and Cyber Monday promotions remain as important as ever—down only one percent from 2019. Fifty-one percent expect to shop on Thanksgiving Day and 72 percent expect to do so on Black Friday, both figures are in line with the 2019 season. Seventy-three percent of respondents will shop on Cyber Monday.

Despite these intentions, the volume of shoppers visiting stores is expected to drop this year largely due to concerns over the coronavirus. Sixty-nine percent of respondents indicated that they would spend in a physical store, down from 84 percent. This dip can also be attributed to retailers’ extended promotions cycles—43 percent of consumers indicated they will do less shopping over Thanksgiving Weekend after taking advantage of earlier sales events like Amazon Prime Day, Target’s “Deal Days” or Walmart’s “Big Save Event.”

“Thanksgiving weekend will look different this year due to the pandemic, but consumers will still spend time shopping for holiday gifts and items,” said Tom McGee, President and CEO of ICSC. “Shoppers have become accustomed to omnichannel shopping and will take advantage of it, in addition to going to stores, to make purchases.”

Retailers with a physical store presence will continue to capture the greatest share of consumer dollars this Thanksgiving Weekend. ICSC’s survey revealed that 91 percent of respondents will buy from retailers with omnichannel offerings; they are projected to capture 67 percent of total expenditure. 69 percent expect to spend from pure online vendors, an increase from 58 percent in 2019, accounting for 29 percent of total expenditure.

For the first time, deals and promotions did not rank as respondents’ top determinant when choosing where to shop over Thanksgiving Weekend. Instead, 36 percent indicated COVID-19 precautions would be the top factor, emphasizing the need for retailers to provide a safe environment and communicate the measures they are taking.

“Malls and shopping centers are historically a hub for holiday tradition and festivity, so the holiday season may feel different this year as retail spaces contend with the challenges of COVID-19,” said McGee. “Nevertheless, as our survey clearly indicates, consumers’ enthusiasm for Thanksgiving Weekend shopping remains strong.”

Methodology

The ICSC Thanksgiving Weekend Intentions Survey was conducted online by Engine Insights on behalf of ICSC November 13 – 15, 2020. The survey represents a demographically representative sample of 1,002 U.S. respondents.

About ICSC

ICSC is the preeminent membership organization serving retail and real estate professionals. Our members believe ICSC's unparalleled programs and services are the most efficient and effective way to develop relationships, facilitate transactions, share insights and shape public policy and perception. For more information about ICSC visit www.icsc.com.


STORY TAGS: Supermarket, Specialty, Food/Beverage, Fashion, Teens, Cosmetics, Parenting, Home Goods, Retail, Restaurant/Bar, Other Consumer, Women, Seniors, Convenience Store, Catalog, Men, Family, Consumer, Online Retail, Luxury, Discount/Variety, Department Stores, Other Retail, New York, Survey, Economic News/Analysis, United States, North America,

Video

White House Live Stream
LIVE VIDEO EVERY SATURDAY
alsharpton Rev. Al Sharpton
9 to 11 am EST
jjackson Rev. Jesse Jackson
10 to noon CST


Video

LIVE BROADCASTS
Sounds Make the News ®
WAOK-Urban
Atlanta - WAOK-Urban
KPFA-Progressive
Berkley / San Francisco - KPFA-Progressive
WVON-Urban
Chicago - WVON-Urban
KJLH - Urban
Los Angeles - KJLH - Urban
WKDM-Mandarin Chinese
New York - WKDM-Mandarin Chinese
WADO-Spanish
New York - WADO-Spanish
WBAI - Progressive
New York - WBAI - Progressive
WOL-Urban
Washington - WOL-Urban

Listen to United Natiosns News